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Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism
Author: Deepak Chhabra
Publisher: Routledge
Total Pages: 253
Release: 2010-04-19
Genre: Business & Economics
ISBN: 1136997407

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.


Sustainability Management in Heritage and Tourism

Sustainability Management in Heritage and Tourism
Author: Takamitsu Jimura
Publisher: Springer Nature
Total Pages: 339
Release: 2023-11-07
Genre: Business & Economics
ISBN: 3031402693

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Increasingly, the tourism industry is looking towards sustainability, responding to public demand and local environmental policy. This monograph explores the concept of sustainability in the context of heritage and tourism studies, as well as examining the practices adopted to realize or enhance the sustainability of these industries. Beginning with a broad overview, outlining the theory and scholarly landscape, this book then focuses on cases of sustainable tourism in Japan, exploring the concept of ‘mottainai’. Mottainai is a traditional Japanese term and means an ethical attitude towards the use of a range of resources needed for human life. This Japanese word can be understood as ‘what a waste’, and can promote the environmentally-friendly way of life, encouraging reduce, reuse and recycle. This book will be of interest to scholars and students of heritage, tourism, and sustainability management; both those interested in Japan specifically, and those who are interested in new approaches for sustainability in tourism management.


Cultural Heritage Tourism

Cultural Heritage Tourism
Author: Cheryl M. Hargrove
Publisher: Rowman & Littlefield
Total Pages: 405
Release: 2017-05-05
Genre: Business & Economics
ISBN: 1442278846

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Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.


Management of World Heritage Sites, Cultural Landscapes and Sustainability

Management of World Heritage Sites, Cultural Landscapes and Sustainability
Author: Fernanda Cravidão
Publisher: Cambridge Scholars Publishing
Total Pages: 365
Release: 2020-06-04
Genre: Business & Economics
ISBN: 1527554198

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This book highlights the challenges and trends resulting from the relationship between tourist motivations, World Heritage Sites and local cultural uniqueness. With a special focus on Portugal and Brazil, several chapters refer to international cultural heritage experiences and destinations in Belgium, Cuba, Croatia, Italy, Japan, South Africa, Spain and Turkey. The volume shows that there is some crossover between tangible and intangible cultural heritage, and explores themes such as festivals and events, marketing, branding, sustainability, authenticity, preservation, wine tourism, ethnic tourism, religious tourism, literary tourism, museology and garden tourism. It will appeal to readers interested in tourism management, quality of the tourist offer, tourism heritage products, and characteristics of the tourism demand in the scope of cultural heritage.


Handbook on Heritage, Sustainable Tourism and Digital Media

Handbook on Heritage, Sustainable Tourism and Digital Media
Author: De Ascaniis, Silvia
Publisher: Edward Elgar Publishing
Total Pages: 400
Release: 2022-02-04
Genre: Business & Economics
ISBN: 178897008X

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Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.


World Heritage, Place Making and Sustainable Tourism

World Heritage, Place Making and Sustainable Tourism
Author: Kurt Luger
Publisher: StudienVerlag
Total Pages: 340
Release: 2020-12-10
Genre: Social Science
ISBN: 3706561204

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The management of World Heritage Cities and sites is a challenging task. Getting visitor flows and the enormous traffic under control and implementing urban development projects in ways that preserve the integrity and authenticity of cultural heritage requires a high level of expertise, backed by the support of civil society and politics. This book is the result of the 2018 Conference of the Organization of World Heritage Cities, held by the Regional Secretariat for Northwest Europe and North America in Amsterdam, with the theme "Heritage & Tourism: Local Communities and Visitors – Sharing Responsibilities". The contributing expert authors – from Africa, the Americas, Asia, and Europe – draw on a range of disciplines to offer wider perspectives, stimulating dialogue among the spheres of heritage, sustainable tourism, and spatial planning. An updated chapter offers perspectives on sustainable tourism also after the COVID-19 pandemic.


Cultural Tourism and Sustainable Local Development

Cultural Tourism and Sustainable Local Development
Author: Luigi Fusco Girard
Publisher: Routledge
Total Pages: 344
Release: 2016-12-05
Genre: Science
ISBN: 1351946900

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With the exponential rise in leisure mobility, tourism has increasingly become of great economic significance. Cultural heritage, such as museums, churches, historical landscapes, urban parks, and exhibitions attract many visitors and countries, regions and cities which house such historic-cultural amenities have seen increasingly large waves of tourists. While an avalanche of tourists has a positive impact on the local economy, such modern mass tourism also brings about negative externalities such as congestion, decline in quality of life, low access to cultural amenities and loss of local identity; to the extent that the sustainability conditions of a locality might be endangered. This tourism dilemma is particularly pronounced in cities with a rich cultural past, such as Venice, Naples and Amsterdam. Bringing together an interdisciplinary team of leading scholars from North America and Europe, this book examines the interface of local cultural resources and modern mass tourism from a sustainability perspective. It puts forward innovative methodologies and best case practice for future cultural conservation policies.


Botswana Cultural Heritage and Sustainable Tourism Development

Botswana Cultural Heritage and Sustainable Tourism Development
Author: Byron A. Brown
Publisher: Cambridge Scholars Publishing
Total Pages: 438
Release: 2020-04-16
Genre: Social Science
ISBN: 1527549569

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This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference. Within the African context, Botswana is renowned for its abundance of cultural heritage and appeal to tourists. The collection reconciles the growing demand to commodify cultural heritages, the quest for cultural heritage preservation and management, and the focus on sustainable tourism development in Botswana. As such, the book is an appraisal of, and meditation on, the business-side of cultural heritage management and the value that cultural heritage resources have at a personal, local and national level. It is an exploration of the nature of Botswana’s cultural heritage, the politics and policies that underpin that heritage, the development of cultural heritage tourism as a sustainable business, the country’s cultural heritage experiences and products, and a confrontation of the hard questions about cultural heritage and the future. As an introductory text, the book gives tourists, tourism students and academics, as well as tourism entrepreneurs, policymakers, and practitioners a basis on which to make decisions.


Routledge Handbook of Sustainable Heritage

Routledge Handbook of Sustainable Heritage
Author: Kalliopi Fouseki
Publisher: Taylor & Francis
Total Pages: 576
Release: 2022-07-29
Genre: Science
ISBN: 1000594858

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This handbook presents cutting-edge and global insights on sustainable heritage, engaging with ideas such as data science in heritage, climate change and environmental challenges, indigenous heritage, contested heritage and resilience. It does so across a diverse range of global heritage sites. Organized into six themed parts, the handbook offers cross-disciplinary perspectives on the latest theory, research and practice. Thirty-five chapters offer insights from leading scholars and practitioners in the field as well as early career researchers. This book fills a lacuna in the literature by offering scientific approaches to sustainable heritage, as well as multicultural perspectives by exploring sustainable heritage in a range of different geographical contexts and scales. The themes covered revolve around heritage values and heritage risk; participatory approaches to heritage; dissonant heritage; socio-environmental challenges to heritage; sustainable heritage-led transformation and new cross-disciplinary methods for heritage research. This book will be an invaluable resource for students and scholars in heritage studies, archaeology, museum studies, cultural studies, architecture, landscape, urban design, planning, geography and tourism.


Cultural Heritage

Cultural Heritage
Author: Adriana Campelo
Publisher: Routledge
Total Pages: 242
Release: 2018-11-15
Genre: Architecture
ISBN: 1351606565

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Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage. This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage. Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.