Surveying Your Arts Audience PDF Download
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Author | : |
Publisher | : |
Total Pages | : 88 |
Release | : 1985 |
Genre | : Art |
ISBN | : |
Download Surveying Your Arts Audience Book in PDF, ePub and Kindle
Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)
Author | : Paul DiMaggio |
Publisher | : |
Total Pages | : 114 |
Release | : 1978 |
Genre | : Art exhibition audiences |
ISBN | : |
Download Audience Studies of the Performing Arts and Museums Book in PDF, ePub and Kindle
Author | : Sara Selwood |
Publisher | : |
Total Pages | : 71 |
Release | : 1991 |
Genre | : Art exhibition audiences |
ISBN | : 9780951920909 |
Download Investigating Audiences Book in PDF, ePub and Kindle
Author | : Joanne Scheff Bernstein |
Publisher | : John Wiley & Sons |
Total Pages | : 325 |
Release | : 2011-01-19 |
Genre | : Business & Economics |
ISBN | : 111804682X |
Download Arts Marketing Insights Book in PDF, ePub and Kindle
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Author | : Nicole L. Santiago |
Publisher | : Nova Science Publishers |
Total Pages | : 142 |
Release | : 2015 |
Genre | : Art museum attendance |
ISBN | : 9781634823890 |
Download Arts Attendance in the Nation Book in PDF, ePub and Kindle
The Survey of Public Participation in the Arts (SPPA) is the nation's largest and most reliable survey of how American adults (ages 18 and older) engage with the arts. The study of arts participation patterns is cogent to arts organizations, arts funders, and cultural economists--who have used prior surveys to inform their understanding about arts audiences or to gauge public demand for specific arts experiences. At a more fundamental level, the SPAA showcases the stunning plurality of art forms, genres, venues, and events and activities that constitute arts participation as a whole. This book discusses the barriers, and motivations of individuals attending arts in the nation.
Author | : Iris M. Bradley |
Publisher | : |
Total Pages | : 45 |
Release | : 1982* |
Genre | : Performing arts |
ISBN | : |
Download An Overview Book in PDF, ePub and Kindle
Author | : Bob Harlow |
Publisher | : |
Total Pages | : 179 |
Release | : 2015 |
Genre | : Arts |
ISBN | : 9780984728787 |
Download Taking Out the Guesswork Book in PDF, ePub and Kindle
Learn about three tasks crucial to sucessful audience building: understanding potential audiences, creating effective promotional materials, and tracking and assessing progress.
Author | : Ben Walmsley |
Publisher | : Springer Nature |
Total Pages | : 248 |
Release | : 2019-09-11 |
Genre | : Performing Arts |
ISBN | : 3030266532 |
Download Audience Engagement in the Performing Arts Book in PDF, ePub and Kindle
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Author | : |
Publisher | : |
Total Pages | : 332 |
Release | : 1987-07 |
Genre | : Education |
ISBN | : |
Download Resources in education Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 726 |
Release | : 1976 |
Genre | : Arts |
ISBN | : |
Download Research Division Report Book in PDF, ePub and Kindle