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Superfans

Superfans
Author: Pat Flynn
Publisher: Get Smart Books
Total Pages: 0
Release: 2019-08-13
Genre: Brand choice
ISBN: 9781949709469
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"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap

Superfans

Superfans
Author: George Dohrmann
Publisher: Ballantine Books
Total Pages: 225
Release: 2018-02-20
Genre: Sports & Recreation
ISBN: 0553394215
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A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal

Strangers To Superfans: A Marketing Guide to The Reader Journey

Strangers To Superfans: A Marketing Guide to The Reader Journey
Author: David Gaughran
Publisher: David Gaughran
Total Pages: 103
Release: 2020-07-29
Genre: Language Arts & Disciplines
ISBN: 9187109212
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From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

SuperFan

SuperFan
Author: Jeff Gottesfeld
Publisher: Penguin
Total Pages: 100
Release: 2011-08-04
Genre: Juvenile Fiction
ISBN: 1101535512
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Winning the title of "WrestleManiac" sounds pretty awesome, especially for a twelve-year-old die-hard WWE fan. The WrestleManiac gets the opportunity of a lifetime: the chance to carry the defending champ's belt at WrestleMania, not to mention a trip to the event and the possibility of meeting the champ! Problem is, first you have to win a nationwide competition, and WWE fans can be kind of . . . competitive! Read along as one kid does whatever it takes to win the title of WrestleManiac, even if it means bodyslamming the competition!

Superfan

Superfan
Author: Sarina Bowen
Publisher: Rennie Road Books
Total Pages: 324
Release: 2019-06-25
Genre: Fiction
ISBN: 1942444753
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A new standalone novel in the Brooklyn Bruisers world! Sometimes lady luck shakes your hand, and sometimes she smacks your face. Sometimes she does both on the same day. Three years ago I met the most amazing girl in the world. We were both down on our luck. Then I got that call—the one that tells you to get your buns on a plane to go meet your destiny. But the girl was left behind. I didn’t have her phone number, and she didn’t know my real name. While I became a professional hockey player, she became a superstar, with platinum records and legions of fans. And a slick, music producer boyfriend who treated her badly. But fate wasn’t done with us yet. When Delilah turns up at a hockey game, I can’t resist making contact. The internet swoons when I ask her out on a date. She might not remember me. But her jerkface ex does. He’ll do anything to keep us apart. Good thing athletes never give up. This time I’m playing to win. Be still my heart! Silas is book boyfriend PERFECTION. This one has everything you'll love in a swoony romance--a sweet, but take charge hero, a determined heroine and a lovable cast of side characters. New York Times bestselling author Kendall Ryan Sarina Bowen’s hockey romances books can be read together or separately: BROOKLYNAIRE OVERNIGHT SENSATION SUPERFAN ROOKIE MOVE HARD HITTER PIPE DREAMS BOUNTIFUL THE YEAR WE FELL DOWN THE YEAR WE HID AWAY THE FIFTEENTH MINUTE HIM US GOOD BOY STAY Don’t miss Sarina’s other romances, including the USA Today bestselling True North series: BITTERSWEET STEADFAST KEEPSAKE BOUNTIFUL SPEAKEASY FIREWORKS _______________ For fans of: Helena Hunting, Elle Kennedy, Catherine Gayle, Avon Gale, Toni Aleo, Kristen Callihan, LJ Shen, Mona Kasten, Corinne Michaels, Jana Aston, Karina Halle, Meghan March, Jay Crownover, Anna Todd, Geneva Lee, Audrey Carlan, Jill Shalvis, Suzanne Brockmann, Helen Hoang, Christina Lauren, Kristan Higgins, Sally Thorne, Penelope Sky, Vi Keeland, Penelope Ward, Debbie Macomber, Nora Roberts, Maisey Yates, Elle Kennedy, Lauren Blakely, Susan Mallery, Penny Reid, Julia Kent, Kelly Jamieson, Melanie Harlow, Carrie Ann Ryan, Kendall Ryan, Kennedy Ryan, Ilsa Madden Mills, Nana Malone, Helen Hardt, Penelope Skye, Jasinda Wilder, Melissa Foster, E.L. James. Keywords: hockey romance, hockey novel, sports romance, Brooklyn, hockey, workplace, office romance, billionaires, New York City, urban romance, forbidden romance, alpha male, genius, alpha billionaire romance, sexy billionaires, hot billionaires, rock star, second chance, missed connections, sports hero, hockey star, second chance romance, super fan, superfan, rock star romance, professional hockey, hockey players.

Superfandom

Superfandom
Author: Zoe Fraade-Blanar
Publisher: Profile Books
Total Pages:
Release: 2017-04-06
Genre: Business & Economics
ISBN: 1782831983
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Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.

Will it Fly?

Will it Fly?
Author: Pat Flynn
Publisher: Flynndustries, LLC
Total Pages: 0
Release: 2016
Genre: Entrepreneurship
ISBN: 9780997082302
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The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.

Creating Superfans

Creating Superfans
Author: Brittany Hodak
Publisher: Page Two
Total Pages: 0
Release: 2023-01-10
Genre: Business & Economics
ISBN: 1774580780
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Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: - define, understand, and share your own unique brand story - better capture, understand, and utilize customer feedback - connect your brand’s story to your individual customers’ stories - make exceeding customer expectations business-as-usual - regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.

The Curve

The Curve
Author: Nicholas Lovell
Publisher:
Total Pages: 0
Release: 2014
Genre: Business planning
ISBN: 9780670923212
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'The curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend thousands of dollars while playing a single title. That means the focus is no longer how many units you can sell. It is how you can satisfy those users who are happy to pay for things they value. 'The curve' shows you how to forge relationships with your biggest fans and sustain long-term success.

The Routledge Companion to the Contemporary Musical

The Routledge Companion to the Contemporary Musical
Author: Jessica Sternfeld
Publisher: Routledge
Total Pages: 763
Release: 2019-08-16
Genre: Music
ISBN: 1134851855
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The Routledge Companion to the Contemporary Musical is dedicated to the musical’s evolving relationship to American culture in the late twentieth and early twenty-first centuries. In the past decade-and-a-half, international scholars from an ever-widening number of disciplines and specializations have been actively contributing to the interdisciplinary field of musical theater studies. Musicals have served not only to mirror the sociopolitical, economic, and cultural tenor of the times, but have helped shape and influence it, in America and across the globe: a genre that may seem, at first glance, light-hearted and escapist serves also as a bold commentary on society. Forty-four essays examine the contemporary musical as an ever-shifting product of an ever-changing culture. This volume sheds new light on the American musical as a thriving, contemporary performing arts genre, one that could have died out in the post-Tin Pan Alley era but instead has managed to remain culturally viable and influential, in part by newly embracing a series of complex contradictions. At present, the American musical is a live, localized, old-fashioned genre that has simultaneously developed into an increasingly globalized, tech-savvy, intensely mediated mass entertainment form. Similarly, as it has become increasingly international in its scope and appeal, the stage musical has also become more firmly rooted to Broadway—the idea, if not the place—and thus branded as a quintessentially American entertainment.