Superbrands
Author | : |
Publisher | : |
Total Pages | : 100 |
Release | : 1999 |
Genre | : Advertising |
ISBN | : |
Download Superbrands Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Superbrands PDF full book. Access full book title Superbrands.
Author | : |
Publisher | : |
Total Pages | : 100 |
Release | : 1999 |
Genre | : Advertising |
ISBN | : |
Author | : Angela Pumphrey |
Publisher | : |
Total Pages | : 216 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.
Author | : James Curtis |
Publisher | : |
Total Pages | : 248 |
Release | : 2004 |
Genre | : Advertising |
ISBN | : |
Aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The 7th edition of this publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there.
Author | : |
Publisher | : |
Total Pages | : 128 |
Release | : 2002 |
Genre | : Advertising, Industrial |
ISBN | : |
Author | : Flevy Lasrado |
Publisher | : Springer |
Total Pages | : 265 |
Release | : 2018-04-04 |
Genre | : Business & Economics |
ISBN | : 3319733141 |
Compiling the best practices of business excellence frameworks around the world, this new book addresses the need for innovative research on sustainable business performance. Using detailed empirical studies, the authors outline the motives and benefits of the implementation of such frameworks in different geographical regions. Comprehensive case studies showcase how the variety of excellence frameworks are manifested in their work cultures, values and beliefs. Academics studying quality management, HRM, and international business will find this book an essential read as it establishes the relevance of human capital in achieving and sustaining global business excellence.
Author | : Michael Levine |
Publisher | : John Wiley & Sons |
Total Pages | : 280 |
Release | : 2003-04-07 |
Genre | : Business & Economics |
ISBN | : 9780471263661 |
Table of contents
Author | : Richard Branson |
Publisher | : Penguin |
Total Pages | : 323 |
Release | : 2011-04-26 |
Genre | : Business & Economics |
ISBN | : 1101513926 |
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Author | : Giep Franzen |
Publisher | : Routledge |
Total Pages | : 588 |
Release | : 2015-02-12 |
Genre | : Business & Economics |
ISBN | : 1317454677 |
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author | : Naomi Klein |
Publisher | : Macmillan |
Total Pages | : 520 |
Release | : 2000-01-15 |
Genre | : Business & Economics |
ISBN | : 9780312203436 |
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author | : Grahame Dowling |
Publisher | : OUP Oxford |
Total Pages | : 322 |
Release | : 2000-12-07 |
Genre | : |
ISBN | : 019158892X |
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.