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| Author | : Rohit Bhargava |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Business forecasting |
| ISBN | : 9781940858104 |
Download Non-Obvious Book in PDF, ePub and Kindle
What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
| Author | : Rohit Bhargava |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 272 |
| Release | : 2020-01-02 |
| Genre | : Business & Economics |
| ISBN | : 9781940858968 |
Download Non Obvious Megatrends Book in PDF, ePub and Kindle
All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
| Author | : QuickRead |
| Publisher | : QuickRead.com |
| Total Pages | : 18 |
| Release | : |
| Genre | : Study Aids |
| ISBN | : |
Download Summary of Non-Obvious by Rohit Bhargava Book in PDF, ePub and Kindle
Marketing expert and Georgetown University Professor Rohit Bhargava takes you through his list of “non-obvious” trends by asking the questions most polls and trend predictors avoid or miss. In Non-Obvious we go deep into modern popular culture to study how the power of non-linear thinking can predict the future. Non-Obvious delves into questions like why fewer brands are focusing on traditional marketing techniques, how companies are exploiting our short attention spans, and how conventional thinking about data analysis may be misguided. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].
| Author | : Doris Naisbitt |
| Publisher | : World Scientific |
| Total Pages | : 208 |
| Release | : 2017-12-28 |
| Genre | : Business & Economics |
| ISBN | : 9813234911 |
Download Mastering Megatrends Book in PDF, ePub and Kindle
From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fads, but it is another whole new ball game to deal with the incoming trend. This is the centrepiece of Mastering Megatrends.
| Author | : Rohit Bhargava |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2012-04-25 |
| Genre | : Business & Economics |
| ISBN | : 1118238826 |
Download Likeonomics Book in PDF, ePub and Kindle
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
| Author | : Rohit Bhargava |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-03-07 |
| Genre | : |
| ISBN | : 9781646870653 |
Download The Future Normal Book in PDF, ePub and Kindle
This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.
| Author | : Rohit Bhargava |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 124 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 9781940858609 |
Download The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) Book in PDF, ePub and Kindle
This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.
| Author | : Rohit Bhargava |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 178 |
| Release | : 2021-10-12 |
| Genre | : |
| ISBN | : 9781646870516 |
Download Beyond Diversity Book in PDF, ePub and Kindle
A wide-ranging compilation of the best insights and advice about how to make the world more diverse and inclusive, featuring advice contributed by more than seventy world renowned experts. In January of 2021, some of the world's most widely respected experts in diversity, inclusion, and equity gathered virtually for the most ambitious conversation about diversity ever imagined. Casting directors, bookstore owners, disability advocates, college students, robotic journalists, startup founders, esports professionals, bestselling authors, and a diverse group of more than sixty others came together to have conversations about how to shape a more diverse and inclusive future. Unlike many other global conversations about diversity which inspire feel-good social media hashtags and a false sense of accomplishment, the aim of this event was different. Every conversation focused on uncovering "non-obvious" insights for how to move diversity, equity and inclusion into the future. In this book, you will read a compilation of the best insights, most actionable advice and biggest ideas from all of these experts. Whether you are new to the ideas of diversity, equity and inclusion, or you are a DEI expert yourself, this book will offer a useful and inspiring collection of ideas to shift your perspective ... along with plenty of actionable advice on what you can do right now to become an advocate, ally and leader to help create a more inclusive world for us all.
| Author | : Chris Griffiths |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 249 |
| Release | : 2019-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749484675 |
Download The Creative Thinking Handbook Book in PDF, ePub and Kindle
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
| Author | : Henry Mason |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2015-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1119076323 |
Download Trend-Driven Innovation Book in PDF, ePub and Kindle
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
