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Successful Self-Promotion for Photographers

Successful Self-Promotion for Photographers
Author: Elyse Weissberg
Publisher: Amphoto Books
Total Pages: 374
Release: 2013-02-27
Genre: Photography
ISBN: 0804137129

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There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more. In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.


The Photographer's Guide to Marketing and Self-promotion

The Photographer's Guide to Marketing and Self-promotion
Author: Maria Piscopo
Publisher:
Total Pages: 182
Release: 1995
Genre: Business & Economics
ISBN:

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The market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer's rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. She explains how to find prospective clients and establish long-term relationships with them. Pricing, negotiating, computers, and other important topics are discussed, all in the context of developing an effective marketing plan that will allow photographers to use the conditions of the current market to their advantage.


No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers

No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers
Author: Larry Volk
Publisher: CRC Press
Total Pages: 267
Release: 2014-06-13
Genre: Photography
ISBN: 113464955X

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A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package: Objectively evaluate and edit your work Develop a distinguishing brand concept Understand and apply effective design strategies Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed professional and promotional materials Utilize social media and self-promotion strategies


Taking Pictures for Profit

Taking Pictures for Profit
Author: Lee Frost
Publisher:
Total Pages: 0
Release: 1998-07-31
Genre: Commercial photography
ISBN: 9780715307878

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A successful freelance photographer provides the artistic, marketing, and financial basics one needs to turn their talents into cash and an enjoyable hobby into a profitable business. Frost covers the different markets for photographic services, copyright, money matters, and self-promotion. 170 illustrations, 120 in color.


No Plastic Sleeves

No Plastic Sleeves
Author: Larry Volk
Publisher: Routledge
Total Pages: 228
Release: 2020
Genre: Crafts & Hobbies
ISBN: 9780429055102

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"A polished and professional portfolio-including both print pieces and an online presence-is more important than ever for photographers, graphic designers, and other creative professionals to make a great first impression and secure employment. This new third edition of No Plastic Sleeves has been thoroughly updated across all facets of portfolio production, including increased coverage on self-promotion, social media, branding, and online promotion, new and updated interviews, case studies, and more. Including hundreds of photos, examples of successful design from both students and professionals, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, developing, branding, and promoting all the interconnected aspects of your total portfolio package, including teaching you how to: Objectively evaluate and edit your work; Develop a distinguishing brand concept, including logo design; Understand and apply effective design strategies, including layout and sequencing; Design a tailor-made portfolio book; Develop a comprehensive online portfolio; Develop printed promotional and professional materials; Utilize social media and self-promotion strategies. Alongside the acclaimed companion website, www.noplasticsleeves.com-featuring additional portfolios, resources, tutorials, and articles-Larry Volk and Danielle Currier offer an essential guide to portfolio design, development, and promotion"--


The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion
Author: Maria Piscopo
Publisher: Simon and Schuster
Total Pages: 256
Release: 2010-06-22
Genre: Performing Arts
ISBN: 1581157673

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This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.


No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers

No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers
Author: Larry Volk
Publisher: CRC Press
Total Pages: 568
Release: 2014-06-13
Genre: Photography
ISBN: 1134649622

Download No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers Book in PDF, ePub and Kindle

A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package: Objectively evaluate and edit your work Develop a distinguishing brand concept Understand and apply effective design strategies Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed professional and promotional materials Utilize social media and self-promotion strategies


Mastering the Business of Photography

Mastering the Business of Photography
Author: Tony Luna
Publisher: Simon and Schuster
Total Pages: 208
Release: 2014-02-04
Genre: Performing Arts
ISBN: 1621534006

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Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still “earning enough money to support yourself, a family, your interests, your aspirations, and your passion.” Mastering the Business of Photography offers insights into what happens when you’re not shooting—which is most of the time—and explains what you must do to further your career, make a living, and accomplish your personal goals. Topics include: • Organizing assignments from start to finish • Creating a plan and calculating risks • Building a standout portfolio • Anticipating financial matters • Working with clients • Self-promoting • Getting paid • Booking gigs • Negotiating a contract • And much more For freelance photographers and for those employed by agencies as well, this guide is full of practical advice for navigating the world of photo work, coming from an industry professional with over forty years of experience. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


The Business of Studio Photography

The Business of Studio Photography
Author: Edward R. Lilley
Publisher: Simon and Schuster
Total Pages: 366
Release: 2012-01-13
Genre: Performing Arts
ISBN: 1581159498

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The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included. The Business of Studio Photography is the complete one-stop guide to opening and running a successful photography studio.


Start a Successful Photography Business in 34 Days

Start a Successful Photography Business in 34 Days
Author: Amanda Stock
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2013-05-22
Genre: Commercial photography
ISBN: 9781489542410

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"Actionable steps to plan a portrait or wedding photography business, develop a brand, launch a website, write a marketing plan & more"--Cover.