Successful Retail Advertising
Author | : John Angus MacDonald |
Publisher | : |
Total Pages | : 506 |
Release | : 1913 |
Genre | : Advertising |
ISBN | : |
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Author | : John Angus MacDonald |
Publisher | : |
Total Pages | : 506 |
Release | : 1913 |
Genre | : Advertising |
ISBN | : |
Author | : Alexander Hamilton Institute (New York, City of) |
Publisher | : |
Total Pages | : |
Release | : 1938 |
Genre | : |
ISBN | : |
Author | : S. Roland Hall |
Publisher | : |
Total Pages | : 608 |
Release | : 1924 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 12 |
Release | : 1955 |
Genre | : |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 4 |
Release | : 1963 |
Genre | : Advertising media planning |
ISBN | : |
Author | : Ko Floor |
Publisher | : Kogan Page Publishers |
Total Pages | : 368 |
Release | : 2006 |
Genre | : Architecture |
ISBN | : 9780749448325 |
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Author | : Willard N. Ander |
Publisher | : John Wiley & Sons |
Total Pages | : 34 |
Release | : 2004-06-10 |
Genre | : Business & Economics |
ISBN | : 047147357X |
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa "In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
Author | : Jesko Perrey |
Publisher | : John Wiley & Sons |
Total Pages | : 337 |
Release | : 2011-03-08 |
Genre | : Business & Economics |
ISBN | : 0470979771 |
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Author | : James Walter Taylor |
Publisher | : N T C Business Books |
Total Pages | : 264 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Develop sound advertising plans and successfully implement your strategies following the tips and techniques presented in nine easy-to-use chapters. Includes illustrations, worksheets, planning documents, and case studies.
Author | : James W. Taylor |
Publisher | : N T C Business Books |
Total Pages | : 260 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780844235288 |