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Success in Commerce

Success in Commerce
Author: Derek Lobley
Publisher: John Murray Publishers
Total Pages: 291
Release: 1993-01-01
Genre: Commerce
ISBN: 9780719551574

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Success in Commerce provides a clear, concise guide to the complex world of commerce - the processes involved, the organizations concerned and the documents used.


Success in Commerce

Success in Commerce
Author: Derek Thomas Lobley
Publisher:
Total Pages: 244
Release: 1980
Genre: Commerce
ISBN:

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Maximize Your Social

Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2013-09-06
Genre: Business & Economics
ISBN: 1118756681

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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.


The Power of Many

The Power of Many
Author: Meg Whitman
Publisher: Crown Currency
Total Pages: 287
Release: 2010-09-07
Genre: Business & Economics
ISBN: 0307591220

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Is it possible to run a multibillion-dollar corporation on the power of trust? Must you set aside your authentic self as you climb the corporate ladder? Is there another role for technology beyond saving costs and creating efficiencies? In The Power of Many, Meg Whitman, former president and CEO of eBay, speaks to these questions and more, identifying ten core values that steered her—and can steer any leader—to success without ethical compromise. During her decade at the helm of eBay, Meg Whitman transformed it from a tiny start-up into a nearly $8 billion global powerhouse, revolutionizing the way goods are bought and sold online. Fortune magazine twice named her the Most Powerful Woman in Business. Now, with the vitality, candor, and often self-effacing humor that is her trademark, Meg lays out the ten core values that she credits not only with her strategic success but with many of the joys and satisfactions of her private life. Values such as trust, authenticity, courage, and validation are not naive, Meg shows us, and they are definitely not a luxury. Rather, they are essential tools for success that go hand in hand with traditional business practices—like holding oneself accountable or growing a company efficiently. She believes they are the foundation of strong management in the twenty-first century. Today, technology and the transparency it brings demand that organizations demonstrate a character that aligns with the values of their communities. Meg illustrates the origins of her values and the underpinnings of her approach with compelling stories from her extraordinary career and her down-to-earth upbringing—from the harrowing twenty-two-hour system outage that nearly sunk eBay to the indomitable spirit of her eighty-nine-year-old mother, who grew up in Boston society but worked as an airplane mechanic during World War II. It was her mother, Meg says, who gave her “a bias toward action.” Here, too, are stories of finding her equilibrium during the time when she had young children, and in her marriage to a neurosurgeon with his own highly demanding career. Meanwhile, her experiences at some of America’s best-known companies, including Disney, FTD, and Procter & Gamble, offer valuable case studies of what can go wrong and right, and how even mistakes can be transformed into opportunities. Meg Whitman shows us that achievement can and should be teamed with optimism, trust, and honesty. The Power of Many offers the insights and motivation we need to propel ourselves to the next level—to scale, as Meg would say—in business and in life.


E-Commerce Activated

E-Commerce Activated
Author: Damien Coughlan
Publisher:
Total Pages:
Release: 2021-04-06
Genre:
ISBN: 9781737032403

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E-COMMERCE ACTIVATED is the BLUEPRINT!E-Commerce entrepreneurs all over the world are taking advantage of a new digital era in which online shopping, technology, social media, data and analytics, and a more educated consumer with choice, are in abundance.The Retail Apocalypse has forced many large and established traditional brick and mortar businesses to close, simply because they failed to move swiftly to acknowledge new trends in consumer spending.From Brick and Mortar to Click and Order! This book is a step-by-step framework to start, sell, scale, and systemize an online business with E-Commerce - skipping the trial and error. This book was designed for both beginners and experienced business owners.--------------------------------------------------------------------------"If you are someone looking for a book on E-Commerce, this is it. Damien has outlined in great detail the exact strategies that he used when he saw a gap in the market and started selling dog products online to people all over the world. - Kevin Harrington - Original Shark from the hit TV show "Shark Tank"--------------------------------------------------------------------------In this book, you'll discover how you can replicate his success and sell simple everyday products online as a complete beginner, and take advantage of the multi-trillion dollar industry.Damien has a marketing degree and a master's degree in E-Commerce, and has been featured on Forbes, Yahoo Finance, and spoken all over the world. Damien made the transition from working at some of the largest corporations in the world to taking that experience and knowledge and applying it to his own business and teachings as an entrepreneur.Today, Damien runs his own E-Commerce stores, while teaching and inspiring others to start their business and leveraging the power of E-Commerce.ACTIVATE your business today!


Pre-Commerce

Pre-Commerce
Author: Bob Pearson
Publisher: John Wiley & Sons
Total Pages: 257
Release: 2011-02-08
Genre: Business & Economics
ISBN: 111802303X

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Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company’s reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.


Content to Commerce

Content to Commerce
Author: Avi Savar
Publisher: John Wiley & Sons
Total Pages: 283
Release: 2013-05-06
Genre: Business & Economics
ISBN: 1118526171

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Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.


A Short Course in International Business Plans

A Short Course in International Business Plans
Author: Robert L. Brown
Publisher: World Trade Press
Total Pages: 193
Release: 2009
Genre: Business planning
ISBN: 1607800020

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A good business plan is both a statement of where you're going and how you will get there. This book provides a step-by-step process for developing and writing a dynamic business plan that will serve you, your business, and your financial backers.


Customer Success

Customer Success
Author: Nick Mehta
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2016-02-29
Genre: Business & Economics
ISBN: 1119167965

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.


Selling Online

Selling Online
Author: Jim Carroll
Publisher: Dearborn Trade Publishing
Total Pages: 596
Release: 2001
Genre: Business & Economics
ISBN: 9780793145171

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Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.