Strategy And Communication For Innovation PDF Download
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| Author | : Nicole Pfeffermann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 462 |
| Release | : 2014-01-09 |
| Genre | : Business & Economics |
| ISBN | : 3642414796 |
Download Strategy and Communication for Innovation Book in PDF, ePub and Kindle
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
| Author | : Michael Hülsmann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 420 |
| Release | : 2011-02-17 |
| Genre | : Business & Economics |
| ISBN | : 3642172237 |
Download Strategies and Communications for Innovations Book in PDF, ePub and Kindle
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
| Author | : Nicole Pfeffermann |
| Publisher | : Springer Nature |
| Total Pages | : 431 |
| Release | : 2019-08-23 |
| Genre | : Technology & Engineering |
| ISBN | : 303019681X |
Download New Leadership in Strategy and Communication Book in PDF, ePub and Kindle
This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.
| Author | : Nicole Pfeffermann |
| Publisher | : Springer |
| Total Pages | : 424 |
| Release | : 2017-03-06 |
| Genre | : Business & Economics |
| ISBN | : 3319495429 |
Download Strategy and Communication for Innovation Book in PDF, ePub and Kindle
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
| Author | : Betteke van Ruler |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 208 |
| Release | : 2017-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1787430146 |
Download How Strategic Communication Shapes Value and Innovation in Society Book in PDF, ePub and Kindle
Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
| Author | : Richard A. Gershon |
| Publisher | : SAGE Publications |
| Total Pages | : 281 |
| Release | : 2016-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 148331166X |
Download Digital Media and Innovation Book in PDF, ePub and Kindle
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
| Author | : Guy Masterman |
| Publisher | : Routledge |
| Total Pages | : 345 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136395210 |
Download Innovative Marketing Communications Book in PDF, ePub and Kindle
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
| Author | : Betteke van Ruler |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 206 |
| Release | : 2017-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1787147177 |
Download How Strategic Communication Shapes Value and Innovation in Society Book in PDF, ePub and Kindle
Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
| Author | : |
| Publisher | : |
| Total Pages | : 427 |
| Release | : 2020 |
| Genre | : Business communication |
| ISBN | : 9783030196820 |
Download New Leadership in Strategy and Communication Book in PDF, ePub and Kindle
This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership--from strategic business (model) innovation to system design and humanity--and is a knowledge source and inspirational guide for scientists and practitioners alike. A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom. This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.
| Author | : Nancy Tennant Snyder |
| Publisher | : John Wiley & Sons |
| Total Pages | : 242 |
| Release | : 2003-09-16 |
| Genre | : Business & Economics |
| ISBN | : 0787971944 |
Download Strategic Innovation Book in PDF, ePub and Kindle
Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone. Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.
