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Get Different

Get Different
Author: Mike Michalowicz
Publisher: Penguin
Total Pages: 305
Release: 2021-09-21
Genre: Business & Economics
ISBN: 0593330633

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From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.


The Art and Science of Marketing How to Stand Out in a Crowded Market

The Art and Science of Marketing How to Stand Out in a Crowded Market
Author: Walid Mahroum
Publisher: Walid Mahroum
Total Pages: 149
Release: 2023-05-19
Genre: Business & Economics
ISBN:

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Welcome to "The Art and Science of Marketing," a comprehensive guide to the dynamic and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape. With a focus on both the art and science of marketing, we examine the importance of understanding customer needs and preferences and developing effective strategies to meet those needs. From social media marketing to content creation, advertising to data analytics, we cover all aspects of marketing and provide practical advice and insights for businesses looking to stay ahead of the curve. As marketing continues to evolve and adapt to changes in technology, consumer behavior, and market trends, businesses need to be strategic and focused in their approach. We explore the various channels and platforms available, both traditional and digital, and provide guidance on finding the right balance to reach a wide audience and build a strong brand. Another key aspect of marketing is customer engagement, and we delve into the importance of creating a personalized experience that speaks to the needs and interests of customers. We discuss how building relationships that go beyond a simple transaction can lead to long-term success and brand loyalty. Ultimately, the goal of marketing is to create value for both the customer and the business. Through the insights and practical advice provided in this book, businesses of all sizes can develop effective marketing strategies and build strong brands that achieve long-term success.


The Stand Out Effect

The Stand Out Effect
Author: Kirryn Zerna
Publisher:
Total Pages:
Release: 2019-11-05
Genre:
ISBN: 9780646808529

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Facebook. Instagram. Twitter. LinkedIn. Snapchat.Not long ago, these weren't even words. Yet now they're the power players whose mysterious algorithms can make or break your business.Standing out on social media has never been more crucial to the success of your business or brand. It's how you get seen, get noticed and connect with potential clients. But where do you even start?Kirryn Zerna is here to helpThe Stand Out Effect is an essential handbook for the business owner or leader who wants to make sense of the mystery of social media. Filled with practical tools, plans and tips you can apply right away, The Stand Out Effect is a guide that will help you stand out and get noticed online for all the right reasons.


Stand Out!

Stand Out!
Author: Rae A. Stonehouse
Publisher: Live For Excellence Productions
Total Pages: 571
Release: 2023-11-06
Genre: Business & Economics
ISBN: 1998813509

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In the oversaturated modern landscape, establishing yourself as an expert and thought leader has never been more challenging - or more important for career success. Enter: books. In Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker author Rae A. Stonehouse unveils how you can leverage the credibility and visibility of authorship to differentiate yourself, attract ideal clients, and book high-paying speaking gigs at prestigious conferences, corporations, and associations. Backed by decades of experience, Stonehouse's groundbreaking book provides a comprehensive roadmap to plan, write, publish, and strategically market your book. You'll discover insider tips to identify your niche, craft compelling content, choose between traditional and self-publishing routes, and create financial leverage using your book. This is Author Stonehouse’s Sixth book in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself. Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker reveals: · The step-by-step process to write an authoritative book positioning you as a leading voice in your industry. · Cutting-edge marketing strategies to build buzz, launch successfully, and drive book sales. · How to land lucrative speaking opportunities, media interviews, and new client partnerships · Monetization models and backend funnels to maximize your book's value. · Guidance to balance books with speaking to accelerate your income and impact. Whether you're a seasoned speaker or starting out, Stand Out! equips you with a powerful blueprint to use a book as a springboard for your career. If you're ready to write your story, spread your message, and become the speaker audiences crave, this book is for you!


The Art of Winning Sales"- Mastering the Go-To-Market Strategy

The Art of Winning Sales
Author: Harshal Goyal
Publisher: BFC Publications
Total Pages: 86
Release: 2023-09-20
Genre: Business & Economics
ISBN: 9357648070

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n the fast-paced world of business, having an exceptional product or service is just the start. The real challenge? Bringing it to the marketplace with a bang. Discover the secrets behind identifying potential markets, honing in on the most lucrative segments, and packaging your offerings in ways that resonate. The book doesn’t just offer knowledge—it's an actionable toolkit that ensures your product or service doesn't just enter the market but takes it by storm. Whether you're an entrepreneur launching a startup or a seasoned sales veteran looking to refine your approach, this guide is your compass to success. Master the art of going to market and emerge as a sales dynamo, ready to conquer any challenge. Dive in, and set the stage for unparalleled success!


Value-ology

Value-ology
Author: Simon Kelly
Publisher: Springer
Total Pages: 207
Release: 2017-01-19
Genre: Business & Economics
ISBN: 3319456261

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This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.


Ten Tips to Stand Out in a Crowded Market

Ten Tips to Stand Out in a Crowded Market
Author: Kristin Starzyk
Publisher: CreateSpace
Total Pages: 52
Release: 2015-09-19
Genre:
ISBN: 9781516979370

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It's a crowded market out there! Everyday hundreds of potential candidates are searching for the perfect career fit. Fortunately, if you put your resume to work, you can make yourself stand out from the rest before you ever even pick up the phone or walk through the door. This book will provide you with ten essentials tips on how to get your resume to set you apart. Whether you are new to the career world, making a career change or moving, this book will be all you need.


Grey Strategies : Sly Ways to Sell More

Grey Strategies : Sly Ways to Sell More
Author: Bagas Bantara
Publisher: Bagas Bantara
Total Pages: 52
Release: 2024-02-28
Genre: Business & Economics
ISBN:

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Are You Ready to Peek into a World of Sales Like Never Before? "Grey Strategies: Sly Ways to Sell More" is a guide that will take you deep into sales tactics that tread the edge of ethical boundaries, tactics often closely guarded by successful sales masters. Inside this book, you will discover: * Controversial yet effective 'grey' sales techniques. * Cunning marketing strategies that will make your product unforgettable. * Ways to exploit loopholes in both online and offline sales systems. * Sales psychology methods that will enchant customers and ensure their return. * Negotiation tactics that will give you an edge in every deal. Equipped with real-life examples and case studies, this book will not only provide insights but also practical steps to implement these grey strategies – all to unlock profits you've never imagined before. WARNING: This book might change the way you think about sales forever. Prepare yourself to dive into the grey zone, where only the bold and cunning can dominate the market. Note: All strategies discussed in this book are outlined with ethical considerations and presented for educational purposes. We advise readers to always consider ethics and comply with applicable laws in their business practices.


Marketing Mastery: Strategies for Captivating Audiences

Marketing Mastery: Strategies for Captivating Audiences
Author: Harish Chandra Singh Rathod
Publisher: Inkbound Publishers
Total Pages: 427
Release: 2022-12-21
Genre: Business & Economics
ISBN: 8197058113

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Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.