Strategic Marketing Problems
Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 758 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : 9780205103331 |
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Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 758 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : 9780205103331 |
Author | : Roger A. Kerin |
Publisher | : Prentice Hall |
Total Pages | : 744 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : |
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 152 |
Release | : 2015 |
Genre | : Marketing |
ISBN | : 9781269821735 |
Author | : Roger Kerin |
Publisher | : Pearson Higher Ed |
Total Pages | : 744 |
Release | : 2013-11-06 |
Genre | : Business & Economics |
ISBN | : 0273775693 |
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 357 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9781256282440 |
Author | : Russell Abratt |
Publisher | : Routledge |
Total Pages | : 148 |
Release | : 2018-07-04 |
Genre | : Business & Economics |
ISBN | : 0429951558 |
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Author | : Derek F. Abell |
Publisher | : Prentice Hall |
Total Pages | : 550 |
Release | : 1979 |
Genre | : Business & Economics |
ISBN | : |
Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 117 |
Release | : 1990-01-01 |
Genre | : Marketing |
ISBN | : 9780536581082 |
Author | : Malcolm McDonald |
Publisher | : N T C Business Books |
Total Pages | : 184 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Author | : Alexander Chernev |
Publisher | : |
Total Pages | : 283 |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9780982512630 |
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.