Strategic Marketing For Non Profit Organizations PDF Download
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Author | : Alan R. Andreasen |
Publisher | : |
Total Pages | : 552 |
Release | : 2003 |
Genre | : Nonprofit organizations |
ISBN | : |
Download Strategic Marketing for Nonprofit Organizations Book in PDF, ePub and Kindle
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Author | : Stacy Landreth Grau |
Publisher | : Oxford University Press |
Total Pages | : 241 |
Release | : 2021-01-01 |
Genre | : Social Science |
ISBN | : 0190090820 |
Download Marketing for Nonprofit Organizations Book in PDF, ePub and Kindle
Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. Stacy Landreth Grau integrates research-based insights and practice-based innovation with a comprehensive introduction to the basics of marketing for small- and medium-sized organizations. She breaks the academic research into understandable and digestible points within her chapters, making this a great primer for nonprofit professionals and anyone interested in working for or starting a nonprofit. The book provides readers with an indispensable overview of marketing. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.
Author | : Alan R. Andreasen |
Publisher | : Pearson |
Total Pages | : 470 |
Release | : 2013-11-01 |
Genre | : Business & Economics |
ISBN | : 9781292042749 |
Download Strategic Marketing for Non-profit Organizations Book in PDF, ePub and Kindle
For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Author | : Alan R. Andreasen |
Publisher | : Pearson |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Marketing |
ISBN | : 9780131753723 |
Download Strategic Marketing for Nonprofit Organizations Book in PDF, ePub and Kindle
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Author | : Walter Wymer |
Publisher | : SAGE |
Total Pages | : 382 |
Release | : 2006-03-06 |
Genre | : Business & Economics |
ISBN | : 9781412909235 |
Download Nonprofit Marketing Book in PDF, ePub and Kindle
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author | : Philip R. Kotler |
Publisher | : Pearson Higher Ed |
Total Pages | : 474 |
Release | : 2013-10-03 |
Genre | : Business & Economics |
ISBN | : 1292056274 |
Download Strategic Marketing for Non-Profit Organisations Book in PDF, ePub and Kindle
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author | : R. Henry Migliore |
Publisher | : Psychology Press |
Total Pages | : 224 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9781560249191 |
Download Strategic Planning for Not-for-profit Organizations Book in PDF, ePub and Kindle
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring direction and unity to their organizations and help create a sense of enthusiasm and anticipation as organizations’visions of what they can be begin to unfold. Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate plans created by others. The book presents essential concepts and techniques in a concise, readily usable form that readers can immediately use in decisionmaking. Worksheets and real-life examples throughout the book help readers in the step-by-step development of strategic plans for their own organizations. A set of appendixes includes a strategic plan outline and presents sample strategic plans so readers can see what one actually looks like and get a head start on theirs. A complete guide to strategic planning for not-for-profit organizations, this book covers everything from writing purpose or mission statements and setting goals to strategy development and evaluation and control procedures. Managers and administrators of not-for-profit organizations will find Strategic Planning for Not-For-Profit Organizations an extremely helpful guide for their planning duties. The book also serves as a valuable text or supplemental reading for college courses on managing not-for-profit organizations.
Author | : John J. Burnett |
Publisher | : John Wiley & Sons |
Total Pages | : 340 |
Release | : 2007-03-23 |
Genre | : Business & Economics |
ISBN | : 047179189X |
Download Nonprofit Marketing Best Practices Book in PDF, ePub and Kindle
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author | : Andreasen |
Publisher | : Pearson Education India |
Total Pages | : 568 |
Release | : 1995 |
Genre | : Nonprofit organizations |
ISBN | : 9353940494 |
Download Strategic Marketing For Nonprofit Organizations, 7e Book in PDF, ePub and Kindle
The book delves into ‘nonprofit marketing that is poised to have a much greater impact on the field of nonprofit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the nonprofit management and marketing strategies in India and South Asia. Features: • Increasing pressure on government agencies and nonprofit organizations to adopt business models and frameworks to guide their operations • The prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking • Witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several South-Asian countries • Significant increase in dialogue between not for profit organizations, corporate world, government, and regulators Table of Contents: SECTION I: DEVELOPING A TARGET AUDIENCE ORIENTATION 1 Chapter 1: The Growth and Development of Nonprofit Marketing Chapter 2: Developing a Target Audience-Centered Mindset SECTION II: STRATEGIC PLANNING AND ORGANIZATION Chapter 3: Strategic Marketing Planning Chapter 4: Understanding Target Audience Behavior Chapter 5: Acquiring and Using Marketing Information Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Branding SECTION III: DESIGNING THE MARKETING MIX Chapter 8: Value Propositions: Managing the Organization’s Offerings Chapter 9: Developing and Launching New Offerings Chapter 10: Managing Perceived Costs Chapter 11: Facilitating Marketing Behaviors Chapter 12: Formulating Communication Strategies Chapter 13: Managing Communications: Advertising and Personal Persuasion Chapter 14: Managing Public Media and Public Advocacy SECTION IV: DEVELOPING RESOURCES Chapter 15: Generating Funds Chapter 16: Attracting Human Resources: Staff, Volunteers, and Board Members Chapter 17: Working with the Private Sector SECTION V: ORGANIZING AND CONTROLLING MARKETING STRATEGIES Chapter 18: Organizing for Implementation Chapter 19: Marketing Evaluation, Monitoring, and control
Author | : Kivi Leroux Miller |
Publisher | : John Wiley & Sons |
Total Pages | : 278 |
Release | : 2010-05-13 |
Genre | : Business & Economics |
ISBN | : 0470619856 |
Download The Nonprofit Marketing Guide Book in PDF, ePub and Kindle
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.