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Strategic Management Communication for Leaders

Strategic Management Communication for Leaders
Author: Robyn Walker
Publisher: Cengage Learning
Total Pages: 361
Release: 2010-03-01
Genre: Business & Economics
ISBN: 9780538473422

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Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION, 2e, International Edition! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.


Strategic Communications for School Leaders

Strategic Communications for School Leaders
Author: Vicki Gunther
Publisher: Rowman & Littlefield
Total Pages: 199
Release: 2011
Genre: Education
ISBN: 1442209429

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Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.


Strategic Public Relations Leadership

Strategic Public Relations Leadership
Author: Anne Gregory
Publisher: Taylor & Francis
Total Pages: 186
Release: 2022-07-22
Genre: Business & Economics
ISBN: 1000603415

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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.


Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations
Author: Anthony Normore
Publisher: Business Science Reference
Total Pages: 0
Release: 2019
Genre: Communication in management
ISBN: 9781522585169

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"This book explores the theoretical and practical aspects of managing and solving conflicts and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management"--


Engine of Impact

Engine of Impact
Author: William F. Meehan III
Publisher: Stanford University Press
Total Pages: 307
Release: 2017-11-14
Genre: Business & Economics
ISBN: 1503603628

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We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.


Studyguide for Strategic Management Communication for Leaders by Walker, Robyn, ISBN 9780538451345

Studyguide for Strategic Management Communication for Leaders by Walker, Robyn, ISBN 9780538451345
Author: Cram101 Textbook Reviews
Publisher: Cram101
Total Pages: 56
Release: 2011-08
Genre: Education
ISBN: 9781619055643

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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780538451345 .


Leadership Communication

Leadership Communication
Author: E. Bruce Harrison
Publisher: Business Expert Press
Total Pages: 353
Release: 2014-09-05
Genre: Business & Economics
ISBN: 1606498096

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My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.


Communicating for Managerial Effectiveness

Communicating for Managerial Effectiveness
Author: Phillip G. Clampitt
Publisher: SAGE
Total Pages: 353
Release: 2013
Genre: Business & Economics
ISBN: 1412992044

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With the help of real-world cases, this book enables students and managers alike to clearly view their own communication abilities, organisational dilemmas and challenges.


Leading the Narrative

Leading the Narrative
Author: Mari K Eder
Publisher: Naval Institute Press
Total Pages: 155
Release: 2011-12-15
Genre: Business & Economics
ISBN: 1612510698

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Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.