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| Author | : Tsietsi Mmutle |
| Publisher | : Springer Nature |
| Total Pages | : 292 |
| Release | : 2023-12-13 |
| Genre | : Social Science |
| ISBN | : 3031414012 |
Download Strategic Communication Management for Development and Social Change Book in PDF, ePub and Kindle
This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ● Communication for social change, bottom-up development and social movements in the local government sphere ● Strategic communication in governance, planning and policy reforms ● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ● Public participation, protests, and resistance from 'below' ● Public sector health communications and development ● Media relations, accountability and contested development narratives with the Fourth Estate ● Social media and eParticipation in government development programs.
| Author | : Karin Gwinn Wilkins |
| Publisher | : John Wiley & Sons |
| Total Pages | : 654 |
| Release | : 2014-01-22 |
| Genre | : Social Science |
| ISBN | : 1118505360 |
Download The Handbook of Development Communication and Social Change Book in PDF, ePub and Kindle
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
| Author | : Jan Servaes |
| Publisher | : Springer |
| Total Pages | : 0 |
| Release | : 2020-06-09 |
| Genre | : Social Science |
| ISBN | : 9789811520136 |
Download Handbook of Communication for Development and Social Change Book in PDF, ePub and Kindle
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.
| Author | : Jan Servaes |
| Publisher | : SAGE Publications Pvt. Limited |
| Total Pages | : 440 |
| Release | : 2008-01-05 |
| Genre | : Business & Economics |
| ISBN | : |
Download Communication for Development and Social Change Book in PDF, ePub and Kindle
Jan Servaes underlines that development communication is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change.
| Author | : Giuliana Sorce |
| Publisher | : Routledge |
| Total Pages | : 182 |
| Release | : 2021-11-03 |
| Genre | : Social Science |
| ISBN | : 100047495X |
Download Global Perspectives on NGO Communication for Social Change Book in PDF, ePub and Kindle
This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities. An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society. This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.
| Author | : Howard Nothhaft |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2020-05-21 |
| Genre | : Social Science |
| ISBN | : 1000468259 |
Download Future Directions of Strategic Communication Book in PDF, ePub and Kindle
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
| Author | : Evandro Oliveira |
| Publisher | : Vernon Press |
| Total Pages | : 308 |
| Release | : 2019-03-28 |
| Genre | : Business & Economics |
| ISBN | : 1622736516 |
Download Strategic Communication for Non-Profit Organisations Book in PDF, ePub and Kindle
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
| Author | : Sara Balonas |
| Publisher | : UMinho Editora/CECS |
| Total Pages | : 431 |
| Release | : 2021-07-30 |
| Genre | : Social Science |
| ISBN | : 9898974427 |
Download Strategic Communication in Context: Theoretical Debates and Applied Research Book in PDF, ePub and Kindle
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
| Author | : Abiodun Salawu |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 311 |
| Release | : 2022-11-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1666912026 |
Download Indigenous Language for Development Communication in the Global South Book in PDF, ePub and Kindle
Indigenous Language for Development Communication in the Global South brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors present cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia. Scholars of communication, sociology, linguistics, and development studies will find this book of particular interest.
| Author | : Phillip Santos |
| Publisher | : Springer Nature |
| Total Pages | : 342 |
| Release | : |
| Genre | : |
| ISBN | : 3031538501 |
Download Reading Justice Claims on Social Media Book in PDF, ePub and Kindle
