Strategic Communication And Ai PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Strategic Communication And Ai PDF full book. Access full book title Strategic Communication And Ai.

Strategic Communication and AI

Strategic Communication and AI
Author: Simon Moore
Publisher: Routledge
Total Pages: 57
Release: 2021-09-09
Genre: Business & Economics
ISBN: 1000482103

Download Strategic Communication and AI Book in PDF, ePub and Kindle

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.


Artificial Intelligence, Strategic Communicators and Activism

Artificial Intelligence, Strategic Communicators and Activism
Author: Lukasz Swiatek
Publisher: Taylor & Francis
Total Pages: 85
Release: 2023-09-09
Genre: Business & Economics
ISBN: 1000990702

Download Artificial Intelligence, Strategic Communicators and Activism Book in PDF, ePub and Kindle

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.


An Introduction to Communication and Artificial Intelligence

An Introduction to Communication and Artificial Intelligence
Author: David J. Gunkel
Publisher: Polity
Total Pages: 320
Release: 2020-01-07
Genre: Social Science
ISBN: 9781509533169

Download An Introduction to Communication and Artificial Intelligence Book in PDF, ePub and Kindle

Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.


Communicating Artificial Intelligence (AI)

Communicating Artificial Intelligence (AI)
Author: Seungahn Nah
Publisher: Routledge
Total Pages: 162
Release: 2020-12-18
Genre: Language Arts & Disciplines
ISBN: 1000326306

Download Communicating Artificial Intelligence (AI) Book in PDF, ePub and Kindle

Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.


Strategic Communication Research in the Age of AI

Strategic Communication Research in the Age of AI
Author: Young Joon Lim
Publisher: Rowman & Littlefield
Total Pages: 0
Release: 2024-11-05
Genre: Language Arts & Disciplines
ISBN: 153819788X

Download Strategic Communication Research in the Age of AI Book in PDF, ePub and Kindle

This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.


The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit
Author: Alison Theaker
Publisher: Routledge
Total Pages: 402
Release: 2012
Genre: Business & Economics
ISBN: 0415676479

Download The Public Relations Strategic Toolkit Book in PDF, ePub and Kindle

Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.


Artificial Intelligence and Its Contexts

Artificial Intelligence and Its Contexts
Author: Anna Visvizi
Publisher: Springer Nature
Total Pages: 234
Release: 2021-11-27
Genre: Computers
ISBN: 3030889726

Download Artificial Intelligence and Its Contexts Book in PDF, ePub and Kindle

This book offers a comprehensive approach to the question of how artificial intelligence (AI) impacts politics, economy, and the society today. In this view, it is quintessential for understanding the complex nature of AI and its role in today’s world. The book has been divided into three parts. Part one is devoted to the question of how AI will be used for security and defense purposes, including combat in war zones. Part two looks at the value added of AI and machine learning for decision-making in the fields of politics and business. Part three consists of case studies—covering the EU, the USA, Saudi Arabia, Portugal, and Poland—that discuss how AI is being used in the realms of politics, security and defense. The discussion in the book opens with the question of the nature of AI, as well as of ethics and the use of AI in combat. Subsequently, the argument covers issues as diverse as the militarization of AI, the use of AI in strategic studies and military strategy design. These topics are followed by an insight into AI and strategic communication (StratCom), including disinformation, as well as into AI and finance. The case-studies included in part 3 of the book offer a captivating overview of how AI is being employed to stimulate growth and development, to promote data- and evidence-driven policy-making, to enable efficient and inclusive digital transformation and other related issues. Written by academics and practitioners in an academically sound, yet approachable manner, this volume queries issues and topics that form the thrust of processes that transform world politics, economics and society. As such, this volume will serve as the primer for students, researchers, lectures and other professionals who seek to understand and engage with the variety of issues AI implicates.


Research Handbook on Strategic Communication

Research Handbook on Strategic Communication
Author: Jesper Falkheimer
Publisher: Edward Elgar Publishing
Total Pages: 523
Release: 2022-12-13
Genre: Business & Economics
ISBN: 1800379897

Download Research Handbook on Strategic Communication Book in PDF, ePub and Kindle

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.


Internal Communication in the Age of Artificial Intelligence

Internal Communication in the Age of Artificial Intelligence
Author: Monique Zytnik
Publisher: Business Expert Press
Total Pages: 236
Release: 2024-05-30
Genre: Business & Economics
ISBN: 1637426054

Download Internal Communication in the Age of Artificial Intelligence Book in PDF, ePub and Kindle

Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success? Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies. But how can you tell if your strategy will succeed? What questions should you ask? Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.