Storytelling In The Digital World PDF Download
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| Author | : Anna De Fina |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 131 |
| Release | : 2019-06-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027262209 |
Download Storytelling in the Digital World Book in PDF, ePub and Kindle
Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors’ online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)
| Author | : S M A Moin |
| Publisher | : Springer Nature |
| Total Pages | : 113 |
| Release | : 2020-10-26 |
| Genre | : Business & Economics |
| ISBN | : 3030590852 |
Download Brand Storytelling in the Digital Age Book in PDF, ePub and Kindle
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
| Author | : Susan Green |
| Publisher | : Routledge |
| Total Pages | : 666 |
| Release | : 2016-01-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317346092 |
Download News Now Book in PDF, ePub and Kindle
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
| Author | : Julia Campbell |
| Publisher | : Charitychannel LLC |
| Total Pages | : 200 |
| Release | : 2017 |
| Genre | : Nonprofit organizations |
| ISBN | : 9781938077791 |
Download Storytelling in the Digital Age Book in PDF, ePub and Kindle
Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.
| Author | : Joe Lambert |
| Publisher | : Routledge |
| Total Pages | : 220 |
| Release | : 2018-05-04 |
| Genre | : Social Science |
| ISBN | : 1351266349 |
Download Digital Storytelling Book in PDF, ePub and Kindle
In this revised and updated edition of the StoryCenter's popular guide to digital storytelling, StoryCenter founder Joe Lambert offers budding storytellers the skills and tools they need to craft compelling digital stories. Using a "Seven Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling – from conceiving a story, to seeing, assembling, and sharing it. Readers will also find new explorations of the global applications of digital storytelling in education and other fields, as well as additional information about copyright, ethics, and distribution. The book is filled with resources about past and present projects on the grassroots and institutional level, including new chapters specifically for students and a discussion of the latest tools and projects in mobile device-based media. This accessible guide’s meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling.
| Author | : Ruth E. Page |
| Publisher | : U of Nebraska Press |
| Total Pages | : 296 |
| Release | : 2011-12-01 |
| Genre | : Literary Criticism |
| ISBN | : 0803217862 |
Download New Narratives Book in PDF, ePub and Kindle
Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid and radical rethinking of narrative theory. This timely volume takes up the challenge, deeply and broadly considering the relationship between digital technology and narrative theory in the face of the changing landscape of computer-mediated communication. New Narratives reflects the diversity of its subject by bringing together some of the foremost practitioners and theorists of digital narratives. It extends the range of digital subgenres examined by narrative theorists to include forms that have become increasingly prominent, new examples of experimental hypertext, and contemporary video games. The collection also explicitly draws connections between the development of narrative theory, technological innovation, and the use of narratives in particular social and cultural contexts. Finally, New Narratives focuses on how the tools provided by new technologies may be harnessed to provide new ways of both producing and theorizing narrative. Truly interdisciplinary, the book offers broad coverage of contemporary narrative theory, including frameworks that draw from classical and postclassical narratology, linguistics, and media studies.
| Author | : Joe Lambert |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-03-15 |
| Genre | : |
| ISBN | : 9780972644037 |
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6th and updated edition of textbook on Digital Storytelling
| Author | : Wendy K. Bendoni |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 273 |
| Release | : 2020-08-06 |
| Genre | : Business & Economics |
| ISBN | : 1474238998 |
Download Social Media for Fashion Marketing Book in PDF, ePub and Kindle
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
| Author | : W. Penn |
| Publisher | : Springer |
| Total Pages | : 195 |
| Release | : 2013-11-19 |
| Genre | : Literary Criticism |
| ISBN | : 1137365293 |
Download Storytelling in the Digital Age Book in PDF, ePub and Kindle
Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.
| Author | : Joe Lambert |
| Publisher | : Routledge |
| Total Pages | : 224 |
| Release | : 2013 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0415627028 |
Download Digital Storytelling Book in PDF, ePub and Kindle
Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edition of the CDS's popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a "7 Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling--from seeing the story, assembling it, and sharing it. As in the last edition, readers of the fourth edition will also find new explorations of the applications of digital storytelling and updated appendices that provide resources for budding digital storytellers, including information about past and present CDS-affiliated projects and place-based storytelling, a narrative-based approach to understanding experience and landscape. A companion website further brings the entire storytelling process to life. Over the years, the CDS's work has transformed the way that community activists, educators, health and human services agencies, business professionals, and artists think about story, media, culture, and the power of personal voice in creating change. For those who yearn to tell multimedia stories, Digital Storytelling is the place to begin.
