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Visual Communication

Visual Communication
Author: David Machin
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 705
Release: 2014-04-30
Genre: Language Arts & Disciplines
ISBN: 3110370522

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The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.


Angels of Efficiency

Angels of Efficiency
Author: Florian Hoof
Publisher: Oxford University Press
Total Pages: 369
Release: 2020-03-02
Genre: Performing Arts
ISBN: 0190886390

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Angels of Efficiency traces the invention of film and the parallel rise of management consulting, telling the story of how these together brought about new forms of information visualization and visual management. The period from 1880 to 1930, author Florian Hoof argues, saw the genesis of a form of visual knowledge that provided a novel means to intervene in management processes. Visual management largely superseded oral and written forms of communication and decision-making, instituting a strategy for overcoming the mid-nineteenth-century crisis of control and resulting in a media-based form of rationality. Focusing largely on early corporate consulting in America by tracing the careers of Frank Gilbreth and his wife and business partner, Lillian Gilbreth, Hoof examines the rise and lasting effects of corporate consulting as a visual form. Framing consulting as a cultural technique that is characterized by media processes in which the boundaries of economic logic and legitimacy emerge, Angels of Efficiency forges a new approach to the history of consulting. In addition to pioneering a new field of film and media studies, Hoof contributes original research to American cultural and economic history, such as archival findings concerning Gilbreth's consulting efforts for the German Army during WWI. With this distinct and innovative interdisciplinary approach, Hoof has marshalled cinema and media studies, business history, and science and technology studies to make sense of the rise of consulting practices and their remarkable stability to this day.


Cinema and Semiotic

Cinema and Semiotic
Author: Johannes Ehrat
Publisher: University of Toronto Press
Total Pages: 697
Release: 2005-01-01
Genre: Performing Arts
ISBN: 080203912X

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Based on Peirce's Semiotic and Pragmatism, Ehrat offers a novel approach to cinematic meaning in three central areas: narrative enunciation, cinematic world appropriation, and cinematic perception.


Handbook of Visual Communication

Handbook of Visual Communication
Author: Kenneth L. Smith
Publisher: Routledge
Total Pages: 478
Release: 2004-12-13
Genre: Language Arts & Disciplines
ISBN: 1135636524

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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.


Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
Author: Arthur Asa Berger
Publisher: SAGE
Total Pages: 226
Release: 1995-07-05
Genre: Language Arts & Disciplines
ISBN: 9780803973572

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'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound


Modular Narratives in Contemporary Cinema

Modular Narratives in Contemporary Cinema
Author: A. Cameron
Publisher: Springer
Total Pages: 221
Release: 2008-07-11
Genre: Performing Arts
ISBN: 0230594190

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Since the early 1990s there has been a trend towards narrative complexity within popular cinema. This book examines a number of contemporary films that play overtly with narrative structure, raising questions of chance and destiny, memory and history, simultaneity and the representation of time.


Cornell University Courses of Study

Cornell University Courses of Study
Author: Cornell University
Publisher:
Total Pages: 630
Release: 1999
Genre: Universities and colleges
ISBN:

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Hollywood Genres: Formulas, Filmmaking, and The Studio System

Hollywood Genres: Formulas, Filmmaking, and The Studio System
Author: Thomas Schatz
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Total Pages: 324
Release: 1981-02
Genre: Language Arts & Disciplines
ISBN:

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The central thesis of this book is that a genre approach provides the most effective means for understanding, analyzing and appreciating the Hollywood cinema. Taking into account not only the formal and aesthetic aspects of feature filmmaking, but various other cultural aspects as well, the genre approach treats movie production as a dynamic process of exchange between the film industry and its audience. This process, embodied by the Hollywood studio system, has been sustained primarily through genres, those popular narrative formulas like the Western, musical and gangster film, which have dominated the screen arts throughout this century.