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Startup Guide to Guerrilla Marketing

Startup Guide to Guerrilla Marketing
Author: Jay Levinson
Publisher: Entrepreneur Press
Total Pages: 290
Release: 2008-01-01
Genre: Business & Economics
ISBN: 1613080336

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More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.


Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
Total Pages: 290
Release: 2008
Genre: Business & Economics
ISBN: 1599181533

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How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.


Guerrilla Marketing Volume 1

Guerrilla Marketing Volume 1
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
Total Pages: 349
Release: 2021-10-05
Genre: Business & Economics
ISBN: 1631956248

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Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.


Guerrilla Marketing Field Guide

Guerrilla Marketing Field Guide
Author: Jay Levinson
Publisher: Entrepreneur Press
Total Pages: 202
Release: 2013-02-01
Genre: Business & Economics
ISBN: 1613081863

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Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.


Guerrilla Marketing Job Escape Plan

Guerrilla Marketing Job Escape Plan
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
Total Pages: 207
Release: 2011-08-01
Genre: Business & Economics
ISBN: 161448015X

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Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever.


Guerrilla Marketing

Guerrilla Marketing
Author: Jason Myers
Publisher: Morgan James Publishing
Total Pages: 236
Release: 2022-03-01
Genre: Business & Economics
ISBN: 1631957473

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Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.


Business Plan Essentials You Always Wanted To Know

Business Plan Essentials You Always Wanted To Know
Author: Vibrant Publishers
Publisher: Vibrant Publishers
Total Pages: 215
Release: 2022-08-12
Genre: Business & Economics
ISBN: 1636511228

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Business Plan Essentials will help learners and business owners to Recognize the importance of a business plan Formulate a well-structured business plan Analyze their market and write a marketing and operational plan Discover various techniques for forming a business plan with the help of samples relevant to the real world. A practical guide for business students, entrepreneurs, and veteran business owners for creating an effective business plan A crucial factor that influences the success of a business is a Business Plan. Without a business plan, an organization crumples down. Business Plan Essentials You Always Wanted to Know provides all the necessary hands-on tips and pieces of advice you will need to produce a pragmatic and useful business plan. The book provides business plans and strategies for non-profit organizations, small service businesses, manufacturing businesses, and project developments with abundant samples that offer quick and smooth guidance about how to successfully bring a great business plan to life. The book simplifies all the necessary procedures you should follow in drafting your business plan and editing it in order to turn it into a powerful document that will streamline your adventure into entrepreneurship. After reading this book, you will understand Basics of An Effective Business Plan How to Successfully Do Your Own Marketing and Market Analysis How to Make Financial Projections in Your Business Plan The Best Tricks for Designing and Editing a Useful Business Plan About the Series Business Plan Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and cover every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.


Guerrilla Marketing, 4th Edition

Guerrilla Marketing, 4th Edition
Author: Jay Conrad Levinson
Publisher: HarperCollins
Total Pages: 385
Release: 2007-05-22
Genre: Business & Economics
ISBN: 0547347669

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NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.


I Don't Know What I Want, But I Know It's Not This

I Don't Know What I Want, But I Know It's Not This
Author: Julie Jansen
Publisher: Penguin
Total Pages: 221
Release: 2003-01-28
Genre: Business & Economics
ISBN: 1101200308

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The quintessential guide to kick-starting your career- now updated to address the challenges of today's economy With our current economic situation, more people are unemployed now than at any other time in recent history and many who do have jobs are overworked, maxed out, and miserable. In this revised and updated edition of I Don't Know What I Want, But I Know It's Not This, career coach Julie Jansen shows how anyone unhappy with their employment-or lack of-can implement a real and satisfying career transformation. A range of quizzes and per­sonality exercises help readers to identify the type of work for which they're best suited, and then Jansen shows them how to transform this uncertain time from a period of crisis into an opportunity for positive change..


Business Fundamentals for the Rehabilitation Professional

Business Fundamentals for the Rehabilitation Professional
Author: Tammy Richmond
Publisher: Taylor & Francis
Total Pages: 290
Release: 2024-06-01
Genre: Medical
ISBN: 1040137180

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The world of business is ever changing, with much of the available information becoming quickly out-of-date. Business Fundamentals for the Rehabilitation Professional, Second Edition keeps pace with this changing world and provides the health care professional with the latest information to answer the “what, where, how, and when” questions that come up when transforming a health care practice idea into a successful business. With this updated Second Edition, Tammy Richmond and Dave Powers take the health care professional to the next level of implementing successful business operations by the introduction of applications of management principles, as well as implementation of evidence-based practice guidelines and basics to billing and coding documentation. Business Fundamentals for the Rehabilitation Professional, Second Edition addresses how to identify emerging business opportunities, legal and health care regulatory issues, market research and development, and health care operations. New features in the Second Edition: New Management and Operations checklist An in-depth look at reimbursement, billing, and financial survival Strategic target market promotions Updated templates and tools Review questions Downloadable worksheets available with text purchase Keeping the user-friendly format of a workbook, Business Fundamentals for the Rehabilitation Professional, Second Edition is the perfect resource for master and doctorate level students preparing for the professional world, as well as rehabilitation professionals and entrepreneurs interested in obtaining knowledge in starting up, managing, expanding, or understanding the health care practice system. What will you learn? How to create a vision and mission statement How to develop a business and marketing plan How to manage finances within the scope of the practice What are your local state and federal regulations What are the small business guidelines