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| Author | : National Register Publishing |
| Publisher | : |
| Total Pages | : 1690 |
| Release | : 1997-07-01 |
| Genre | : Advertising |
| ISBN | : 9780872173514 |
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 1997 |
| Genre | : Advertising |
| ISBN | : |
| Author | : National Register Publishing |
| Publisher | : |
| Total Pages | : 1399 |
| Release | : 1999-07 |
| Genre | : Advertising |
| ISBN | : 9780872172982 |
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
| Author | : |
| Publisher | : National Register |
| Total Pages | : 1952 |
| Release | : 2002-07-01 |
| Genre | : Reference |
| ISBN | : 9780872174368 |
| Author | : National Register Publishing |
| Publisher | : |
| Total Pages | : |
| Release | : 1997-01-01 |
| Genre | : |
| ISBN | : 9780872173095 |
"The agency world changes so rapidly that I need the RED BOOKS to keep up-to-date." --CHARLENE SUGIHARA, ADVERTISING DIRECTOR, ARCHAEOLOGY MAGAZINE. "You have a great set of books. I've been using the STANDARD DIRECTORY OF ADVERTISERS for 30 years & it is my number one reference source."--JAMES HALPIN, HEAD OF REFERENCE, NEWBURGH FREE LIBRARY, NY. "My job would be much more difficult without the RED BOOKS. I use them for prospecting, gathering background for presentations, & checking names & titles of executives, not to mention affiliations, product lines, & much more."--LYNN J. STOIA, VICE PRESIDENT, O'SULLIVAN ADVERTISING/PUBLIC RELATIONS, INC. These renowned directories--The RED BOOKS (tm) offer comprehensive coverage of today's advertising industry. Over 90% of the listings in the 1995 editions have been completely updated with data verified by the profiled companies & agencies. These new editions include over 200 new listings of advertising agencies, & over 1,000 new corporate advertisers, & 1,000 new personnel. You or your patrons will find this information invaluable when determining the top advertisers...how much advertisers spend & where they spend it...identifying key agency personnel...& much more. COMPLETE COVERAGE OF THE ADVERTISING INDUSTRY! The STANDARD DIRECTORY OF ADVERTISERS & The STANDARD DIRECTORY OF ADVERTISING AGENCIES, when used together, provide a unique overview of the advertizing industry. Save $259.00 when you order the ADVERTISERS & AGENCY RED BOOKS together! You will receive the 1995 STANDARD DIRECTORY OF ADVERTISING AGENCIES, published in January & July 1995, with supplements in April & October.
| Author | : |
| Publisher | : |
| Total Pages | : 1892 |
| Release | : 1999 |
| Genre | : Small business |
| ISBN | : |
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
| Author | : National Register Publishing Co. Staff |
| Publisher | : |
| Total Pages | : |
| Release | : 1998-01-01 |
| Genre | : |
| ISBN | : 9780872170360 |
"The agency world changes so rapidly that I need the RED BOOKS to keep up-to-date." --CHARLENE SUGIHARA, ADVERTISING DIRECTOR, ARCHAEOLOGY MAGAZINE. "You have a great set of books. I've been using the STANDARD DIRECTORY OF ADVERTISERS for 30 years & it is my number one reference source."--JAMES HALPIN, HEAD OF REFERENCE, NEWBURGH FREE LIBRARY, NY. "My job would be much more difficult without the RED BOOKS. I use them for prospecting, gathering background for presentations, & checking names & titles of executives, not to mention affiliations, product lines, & much more."--LYNN J. STOIA, VICE PRESIDENT, O'SULLIVAN ADVERTISING/PUBLIC RELATIONS, INC. These renowned directories--The RED BOOKS (tm) offer comprehensive coverage of today's advertising industry. You or your patrons will find these directories invaluable when determining the top advertisers...how much advertisers spend & where they spend it...identifying key agency personnel...& much more. COMPLETE COVERAGE OF THE ADVERTISING INDUSTRY! The STANDARD DIRECTORY OF ADVERTISERS & The STANDARD DIRECTORY OF ADVERTISING AGENCIES, when used together, provide a unique overview of the advertizing industry.
| Author | : Judy Foster Davis |
| Publisher | : Taylor & Francis |
| Total Pages | : 236 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317421671 |
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 1997 |
| Genre | : Advertising |
| ISBN | : 9780872172784 |
| Author | : |
| Publisher | : |
| Total Pages | : 830 |
| Release | : 1897 |
| Genre | : Bibliography |
| ISBN | : |
