Sport In Consumer Culture PDF Download
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Author | : John Horne |
Publisher | : Bloomsbury Publishing |
Total Pages | : 216 |
Release | : 2017-09-16 |
Genre | : Sports & Recreation |
ISBN | : 0230802354 |
Download Sport In Consumer Culture Book in PDF, ePub and Kindle
This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.
Author | : Cory Hillman |
Publisher | : McFarland |
Total Pages | : 204 |
Release | : 2016-07-27 |
Genre | : Sports & Recreation |
ISBN | : 0786498889 |
Download American Sports in an Age of Consumption Book in PDF, ePub and Kindle
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.
Author | : Tony Blackshaw |
Publisher | : Psychology Press |
Total Pages | : 230 |
Release | : 2004 |
Genre | : Psychology |
ISBN | : 9780415288859 |
Download New Perspectives on Sport and 'deviance' Book in PDF, ePub and Kindle
This book awakens the sociology of sport to the possibilities of re-imagining 'deviance' and offers an evocative approach which will appeal both to academics and students alike.
Author | : Garry Crawford |
Publisher | : |
Total Pages | : 182 |
Release | : 2004 |
Genre | : Sports |
ISBN | : 9780203571774 |
Download Consuming Sport Book in PDF, ePub and Kindle
Consuming Sport is the first book to explicitly and comprehensively address how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers, the fans. It examines the process of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. As well as developing a new theory of sports fandom and presenting a case for new ethnographic approaches to the study of sports fans, the book includes a wealth of unique research material. The text explores the argument that while concepts of authenticity, tradition, and locality continue to have importance, today, mass media and merchandising have a far greater influence on patterns of loyalty.
Author | : Lu Wang, Cheng |
Publisher | : IGI Global |
Total Pages | : 321 |
Release | : 2017-10-31 |
Genre | : Business & Economics |
ISBN | : 1522532218 |
Download Exploring the Rise of Fandom in Contemporary Consumer Culture Book in PDF, ePub and Kindle
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
Author | : Lynn R. Kahle |
Publisher | : Routledge |
Total Pages | : 360 |
Release | : 2011-01-07 |
Genre | : Business & Economics |
ISBN | : 113691790X |
Download Consumer Behavior Knowledge for Effective Sports and Event Marketing Book in PDF, ePub and Kindle
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Author | : Kostas Alexandris |
Publisher | : Routledge |
Total Pages | : 345 |
Release | : 2016-07-18 |
Genre | : Business & Economics |
ISBN | : 1317431529 |
Download Sport Consumer Behaviour Book in PDF, ePub and Kindle
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Author | : Daniel C. Funk |
Publisher | : Routledge |
Total Pages | : 253 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0750686669 |
Download Consumer Behaviour in Sport and Events Book in PDF, ePub and Kindle
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
Author | : Steven J. Jackson |
Publisher | : Routledge |
Total Pages | : 287 |
Release | : 2004-11-10 |
Genre | : Business & Economics |
ISBN | : 1134298803 |
Download Sport, Culture and Advertising Book in PDF, ePub and Kindle
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author | : Daniel Thomas Cook |
Publisher | : John Wiley & Sons |
Total Pages | : 630 |
Release | : 2015-03-02 |
Genre | : Social Science |
ISBN | : 0470672846 |
Download The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies Book in PDF, ePub and Kindle
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com