Sport Consumer Behaviour PDF Download
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Author | : Kostas Alexandris |
Publisher | : Routledge |
Total Pages | : 345 |
Release | : 2016-07-18 |
Genre | : Business & Economics |
ISBN | : 1317431529 |
Download Sport Consumer Behaviour Book in PDF, ePub and Kindle
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Author | : Lynn R. Kahle |
Publisher | : Routledge |
Total Pages | : 360 |
Release | : 2011-01-07 |
Genre | : Business & Economics |
ISBN | : 113691790X |
Download Consumer Behavior Knowledge for Effective Sports and Event Marketing Book in PDF, ePub and Kindle
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Author | : Daniel C. Funk |
Publisher | : Routledge |
Total Pages | : 253 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0750686669 |
Download Consumer Behaviour in Sport and Events Book in PDF, ePub and Kindle
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
Author | : |
Publisher | : |
Total Pages | : 64 |
Release | : 2003 |
Genre | : |
ISBN | : |
Download Sport Consumer Behaviour Book in PDF, ePub and Kindle
Author | : Daniel C Funk |
Publisher | : Taylor & Francis |
Total Pages | : 353 |
Release | : 2022-08-02 |
Genre | : Business & Economics |
ISBN | : 1000620387 |
Download Sport Consumer Behaviour Book in PDF, ePub and Kindle
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Author | : Lynn R. Kahle |
Publisher | : Psychology Press |
Total Pages | : 453 |
Release | : 2004-04-12 |
Genre | : Business & Economics |
ISBN | : 113561671X |
Download Sports Marketing and the Psychology of Marketing Communication Book in PDF, ePub and Kindle
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.
Author | : Daniel Funk |
Publisher | : Routledge |
Total Pages | : 253 |
Release | : 2008-10-23 |
Genre | : Business & Economics |
ISBN | : 1136441611 |
Download Consumer Behaviour in Sport and Events Book in PDF, ePub and Kindle
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Author | : Jeoung Hak Lee |
Publisher | : |
Total Pages | : 124 |
Release | : 2003 |
Genre | : Consumer behavior |
ISBN | : |
Download Sport Marketing Strategies Through the Analysis of Sport Consumer Behavior and Factors Influencing Attendance Book in PDF, ePub and Kindle
Author | : Lizhong Geng |
Publisher | : |
Total Pages | : 282 |
Release | : 1994 |
Genre | : Consumers |
ISBN | : |
Download A Perspective of Sport Consumer Behavior in the People's Republic of China Book in PDF, ePub and Kindle
Author | : James J. Zhang |
Publisher | : Taylor & Francis |
Total Pages | : 296 |
Release | : 2017-02-17 |
Genre | : Sports & Recreation |
ISBN | : 1351967347 |
Download Contemporary Sport Marketing Book in PDF, ePub and Kindle
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.