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Sport and Social Media in Business and Society

Sport and Social Media in Business and Society
Author: Gashaw Abeza
Publisher: Taylor & Francis
Total Pages: 108
Release: 2023-12-06
Genre: Sports & Recreation
ISBN: 1003851444

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This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.


Social Media In Sport: Theory And Practice

Social Media In Sport: Theory And Practice
Author: Gashaw Abeza
Publisher: World Scientific
Total Pages: 507
Release: 2021-07-26
Genre: Business & Economics
ISBN: 9811237670

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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.


Social Media and Sports

Social Media and Sports
Author: Galen Clavio
Publisher: Human Kinetics Publishers
Total Pages: 177
Release: 2020-07-16
Genre: Communication in sports
ISBN: 1492592080

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Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.


Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
Author: Finch, David J.
Publisher: IGI Global
Total Pages: 185
Release: 2019-10-25
Genre: Sports & Recreation
ISBN: 1799815404

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The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.


Sport and Society

Sport and Society
Author: Barrie Houlihan
Publisher: SAGE
Total Pages: 731
Release: 2007-12-20
Genre: Social Science
ISBN: 1446236994

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Praise for the First Edition: "Barrie Houlihan's astonishingly ambitious and skilfully assembled collection examines the relations between sport, social policy and the social context that underlies the two. Organized around such themes as exclusion, commercialism and international comparisons, the book allows the reader to understand not only the centrality of sport to contemporary society, but the often perplexing policies that contrive to encourage or deny participation, promote or deter public sector involvement and support or undermine physical education. Importantly, Houlihan never prioritises the general over the particular, always striving to find detail amid the bigger picture." - Ellis Cashmore, Professor of Culture, Media and Sport, Staffordshire University "The most comprehensive study of contemporary issues in sport by leading international scholars. Houlihan's book is the answer to sports students' prayers, full of information, statistics, tables and figures, extensive guides to further reading and, most important of all, challenging ideas. A weighty vademecum for the early 21st century." - Jim Riordan Honorary Professor of Sports Studies, University of Stirling, Professor Emeritus at University of Surrey, and President of the European Sports History Association Fully updated and revised, the Second Edition of Barrie Houlihan's ground-breaking book provides students and lecturers with a one-stop text that is comprehensive, multi-disciplinary, accessible, international and engaging. Sport and Society allows students to: Approach the study of sport from a multi-disciplinary perspective. Understand the importance of social structure, power and inequality in analyzing the nature and significance of sport in society. Address the rapid commercialization and regulation of sport. Engage in comparative analysis to understand problems clearly and produce sound solutions. Expand their knowledge through chapter summaries, guides to further reading and extensive bibliographies. This Second Edition contains five brand new chapters, which reflect recent concerns with: young athletes and human rights, sport and the city, sport and violence, sport and health, and sport and Islam. A superb teaching text, it will be relished by lecturers seeking an authoritative introduction to sport and society and students who want a relevant, enriching text for their learning and research needs.


Social Media in Sport Marketing

Social Media in Sport Marketing
Author: Timothy Newman
Publisher: Routledge
Total Pages: 216
Release: 2017-01-08
Genre: Sports & Recreation
ISBN: 1351817205

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From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.


Media, Sports, and Society

Media, Sports, and Society
Author: Lawrence A. Wenner
Publisher: SAGE
Total Pages: 328
Release: 1989-08
Genre: Reference
ISBN: 9780803932449

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Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in


Sport and Social Exclusion in Global Society

Sport and Social Exclusion in Global Society
Author: Ramón Spaaij
Publisher: Routledge
Total Pages: 217
Release: 2014-06-27
Genre: Sports & Recreation
ISBN: 1135075557

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Social exclusion is one of the most pressing challenges in post-industrial societies, encompassing economic, social, cultural and political dimensions. This important new book critically examines the relationship between sport and social exclusion, from global and cross-cultural perspectives. The book analyses sport and social exclusion by focusing on three key questions: How does social exclusion affect participation in sport? How is social exclusion (re)produced, experienced, resisted, and managed in sport? How is sport used to combat social exclusion and promote social inclusion in other life domains? To answer these questions, the authors discuss and critically reflect on existing knowledge and in-depth case studies from Europe, Australasia, Africa and Latin America. The book illuminates the relationship between sport and social exclusion in Global North and Global South contexts, addressing key issues in contemporary social science such as social inequality, worklessness, gender, disability, forced migration, homelessness and mental health. Sport and Social Exclusion in Global Society is important reading for all students, researchers and policy-makers with an interest in sport sociology, sport development, sport management, or the relationship between sport and wider society.


Sport, Media and Society

Sport, Media and Society
Author: Eileen Kennedy
Publisher: Bloomsbury Publishing
Total Pages: 288
Release: 2015-03-04
Genre: Social Science
ISBN: 1474248128

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Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.


Sport Teams, Fans, and Twitter

Sport Teams, Fans, and Twitter
Author: Brandi Watkins
Publisher: Rowman & Littlefield
Total Pages: 149
Release: 2018-10-15
Genre: Language Arts & Disciplines
ISBN: 1498540066

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A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.