Special Issue: Retail Branding and Customer Loyalty: an Overview
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Release | : 2004 |
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Total Pages | : |
Release | : 2004 |
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Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 12 |
Release | : 2004 |
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Author | : María Jesús Yagüe Guillén |
Publisher | : MDPI |
Total Pages | : 122 |
Release | : 2019-09-23 |
Genre | : Business & Economics |
ISBN | : 3039213350 |
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 0 |
Release | : 2004 |
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Author | : Bettina Berg |
Publisher | : Springer Science & Business Media |
Total Pages | : 197 |
Release | : 2013-09-07 |
Genre | : Business & Economics |
ISBN | : 3658015969 |
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Author | : United States. Federal Election Commission |
Publisher | : |
Total Pages | : 54 |
Release | : 1995 |
Genre | : Campaign funds |
ISBN | : |
Author | : Julia Katharina Weindel |
Publisher | : Springer |
Total Pages | : 215 |
Release | : 2016-09-06 |
Genre | : Business & Economics |
ISBN | : 3658150378 |
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author | : Keeling, Debbie I. |
Publisher | : Edward Elgar Publishing |
Total Pages | : 384 |
Release | : 2022-07-19 |
Genre | : Business & Economics |
ISBN | : 1800371632 |
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Author | : María Jesús Yagüe Guillén |
Publisher | : |
Total Pages | : 122 |
Release | : 2019 |
Genre | : Communication. Mass media |
ISBN | : 9783039213368 |
Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience--among other issues--and contribute to improving a brand's portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author | : Richard Cuthbertson |
Publisher | : Oxford University Press |
Total Pages | : 220 |
Release | : 2023-05-17 |
Genre | : Business & Economics |
ISBN | : 019267692X |
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic. The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the running you can do, to keep in the same place'. This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself. It is changing how a consumer society operates, replacing investment in the physical confines of products, stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks. Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models. By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe. The result is a reconsideration of the role of place in a digital world.