Sounds Like Branding
| Author | : Jakob Lusensky |
| Publisher | : Bloomsbury Information |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Broadcast advertising |
| ISBN | : 9781408151433 |
Download Sounds Like Branding Book in PDF, ePub and Kindle
No Marketing Blurb
Sounds Like Branding PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sounds Like Branding PDF full book. Access full book title Sounds Like Branding.
Audio Branding
| Author | : Laurence Minsky |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 233 |
| Release | : 2017-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0749478586 |
Download Audio Branding Book in PDF, ePub and Kindle
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Brand Naming
| Author | : Rob Meyerson |
| Publisher | : Business Expert Press |
| Total Pages | : 233 |
| Release | : 2021-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1637421567 |
Download Brand Naming Book in PDF, ePub and Kindle
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Billion-Dollar Branding
| Author | : Honey Parker |
| Publisher | : Morgan James Publishing |
| Total Pages | : 167 |
| Release | : 2012-08-21 |
| Genre | : Business & Economics |
| ISBN | : 161448273X |
Download Billion-Dollar Branding Book in PDF, ePub and Kindle
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
I Am My Brand
| Author | : Kubi Springer |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 305 |
| Release | : 2019-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1472971892 |
Download I Am My Brand Book in PDF, ePub and Kindle
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
UnBranding
| Author | : Scott Stratten |
| Publisher | : John Wiley & Sons |
| Total Pages | : 325 |
| Release | : 2017-10-09 |
| Genre | : Business & Economics |
| ISBN | : 1119417015 |
Download UnBranding Book in PDF, ePub and Kindle
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
The Sonic Boom
| Author | : Joel Beckerman |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 213 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 0544191749 |
Download The Sonic Boom Book in PDF, ePub and Kindle
A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences
Power Branding
| Author | : Steve McKee |
| Publisher | : Macmillan |
| Total Pages | : 258 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1137278846 |
Download Power Branding Book in PDF, ePub and Kindle
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Storyategy
| Author | : Matt Davies |
| Publisher | : |
| Total Pages | : 140 |
| Release | : 2018-04-18 |
| Genre | : |
| ISBN | : 9781717148629 |
Download Storyategy Book in PDF, ePub and Kindle
Meaning matters.It's why consumers buy from brands. Successful brands mean something and can communicate that meaning effectively.How do you create meaning for your brand? Through the power of stories.Storyategy describes a six step process which will help you to unlock the power of your brand with a story-based branding strategy.This book contains powerful ideas on how to discover, define and live a brand story.Begin your brand transformation today with Storyategy.
Brand Sense
| Author | : Martin Lindstrom |
| Publisher | : Simon and Schuster |
| Total Pages | : 194 |
| Release | : 2010-02-02 |
| Genre | : Business & Economics |
| ISBN | : 1439172013 |
Download Brand Sense Book in PDF, ePub and Kindle
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
