Sorry Spock Emotions Drive Business PDF Download
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| Author | : Adam W. Morgan |
| Publisher | : Morgan James Publishing |
| Total Pages | : 195 |
| Release | : 2018-11-27 |
| Genre | : Business & Economics |
| ISBN | : 1642790729 |
Download Sorry Spock, Emotions Drive Business Book in PDF, ePub and Kindle
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
| Author | : Chip Heath |
| Publisher | : Crown Currency |
| Total Pages | : 322 |
| Release | : 2010-02-16 |
| Genre | : Business & Economics |
| ISBN | : 030759016X |
Download Switch Book in PDF, ePub and Kindle
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
| Author | : Dylan Evans |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 228 |
| Release | : 2002 |
| Genre | : Emotions |
| ISBN | : 9780192853769 |
Download Emotion Book in PDF, ePub and Kindle
From Darwin to "Star Trek", Evans offers a lively look at the science of emotions and finds that whether we live in the shadow of Times Square or in the depths of the rain forest, all humans feel disgust, joy, surprise, anger, fear, and distress. 20 halftones.
| Author | : Rachel Hartman |
| Publisher | : Penguin Group |
| Total Pages | : 377 |
| Release | : 2012-07-10 |
| Genre | : Young Adult Fiction |
| ISBN | : 0385668406 |
Download Seraphina Book in PDF, ePub and Kindle
A new vision of knights, dragons, and the fair maiden caught in between . . . Four decades of peace have done little to ease the mistrust between humans and dragons in the kingdom of Goredd. Folding themselves into human shape, dragons attend court as ambassadors, and lend their rational, mathematical minds to universities as scholars and teachers. As the treaty's anniversary draws near, however, tensions are high. Seraphina has reason to fear both sides. An unusually gifted musician, she joins the court just as a member of the royal family is murdered. While a sinister plot to destroy the peace is uncovered, Seraphina struggles to protect the secret behind her musical gift, one so terrible that its discovery could mean her very life. Seraphina's tortuous journey to self-acceptance will make a magical, indelible impression on its readers.
| Author | : Nalini Singh |
| Publisher | : Penguin |
| Total Pages | : 352 |
| Release | : 2006-09-05 |
| Genre | : Fiction |
| ISBN | : 1101042958 |
Download Slave to Sensation Book in PDF, ePub and Kindle
THE FIRST PSY/CHANGELING NOVEL from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian... The book that Christine Feehan called "a must-read for all of my fans." In a world that denies emotions, where the ruling Psy punish any sign of desire, Sascha Duncan must conceal the feelings that brand her as flawed. To reveal them would be to sentence herself to the horror of “rehabilitation”—the complete psychic erasure of everything she ever was…Both human and animal, Lucas Hunter is a Changeling hungry for the very sensations the Psy disdain. After centuries of uneasy coexistence, these two races are now on the verge of war over the brutal murders of several Changeling women. Lucas is determined to find the Psy killer who butchered his packmate, and Sascha is his ticket into their closely guarded society. But he soon discovers that this ice-cold Psy is very capable of passion—and that the animal in him is fascinated by her. Caught between their conflicting worlds, Lucas and Sascha must remain bound to their identities—or sacrifice everything for a taste of darkest temptation…
| Author | : Tom Nichols |
| Publisher | : Oxford University Press |
| Total Pages | : 240 |
| Release | : 2017-02-01 |
| Genre | : Political Science |
| ISBN | : 0190469439 |
Download The Death of Expertise Book in PDF, ePub and Kindle
Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism. Tom Nichols' The Death of Expertise shows how this rejection of experts has occurred: the openness of the internet, the emergence of a customer satisfaction model in higher education, and the transformation of the news industry into a 24-hour entertainment machine, among other reasons. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement. When ordinary citizens believe that no one knows more than anyone else, democratic institutions themselves are in danger of falling either to populism or to technocracy or, in the worst case, a combination of both. An update to the 2017breakout hit, the paperback edition of The Death of Expertise provides a new foreword to cover the alarming exacerbation of these trends in the aftermath of Donald Trump's election. Judging from events on the ground since it first published, The Death of Expertise issues a warning about the stability and survival of modern democracy in the Information Age that is even more important today.
| Author | : Paul J. Ruditis |
| Publisher | : Penguin |
| Total Pages | : 723 |
| Release | : 2016-06-07 |
| Genre | : Performing Arts |
| ISBN | : 1465459774 |
Download The Star Trek Book Book in PDF, ePub and Kindle
Celebrate 50 years of one of the longest running and beloved sci-fi franchises with The Star Trek Book. This comprehensive guide to the series delves into the myriad worlds and different dimensions visited by the crew of the U.S.S. Enterprise. Discover the amazing science of Star Trek and how it has influenced real-world technology such as flip phones. Featuring informative and analytical text combined with exciting photography and infographics throughout, The Star Trek Book is broken down into main categories such as science and technology, Starfleet, allies and enemies, and more. Perfect for fans of the various Star Trek TV series, including The Next Generation, Deep Space Nine, Voyager, and Enterprise, The Star Trek Book details everything you need to know about 50 years of excitement and adventure on the final frontier. ® & © 2016 CBS Studios Inc. © 2016 Paramount Pictures Corporation. STAR TREK and related marks are trademarks of CBS Studios Inc. All Rights Reserved.
| Author | : Brian Solis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 341 |
| Release | : 2011-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1118072790 |
Download Engage!, Revised and Updated Book in PDF, ePub and Kindle
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
| Author | : Douglas Davis |
| Publisher | : Simon and Schuster |
| Total Pages | : 208 |
| Release | : 2016-06-14 |
| Genre | : Design |
| ISBN | : 1440341559 |
Download Creative Strategy and the Business of Design Book in PDF, ePub and Kindle
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
| Author | : Gail Sheehy |
| Publisher | : Penguin |
| Total Pages | : 623 |
| Release | : 2013-10-08 |
| Genre | : Self-Help |
| ISBN | : 069813866X |
Download Passages Book in PDF, ePub and Kindle
Learn how to better navigate the challenges of adult life with Gail Sheehy’s landmark bestseller—named one of the ten most influential books of our times by the Library of Congress. For decades, Gail Sheehy’s Passages has been inspiring readers to see the predictable crises of adult life as opportunities for growth. She charts the stages between 18 and 50 as unfolding in a pattern of adult development: once recognized, more easily managed. Passages is an insightful road map of adulthood that illustrates with vivid stories our continuing personality and sexual changes throughout the “Trying 20s,” “Catch 30s,” “Forlorn 40s,” and “Refreshed (or Resigned) 50s.” One comment is continuously repeated by men, women, singles, couples, and people who recover from a midlife crisis: “This book changed my life.”
