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Social Network Analytics

Social Network Analytics
Author: Nilanjan Dey
Publisher: Academic Press
Total Pages: 267
Release: 2018-11-16
Genre: Computers
ISBN: 0128156414

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Social Network Analytics: Computational Research Methods and Techniques focuses on various technical concepts and aspects of social network analysis. The book features the latest developments and findings in this emerging area of research. In addition, it includes a variety of applications from several domains, such as scientific research, and the business and industrial sectors. The technical aspects of analysis are covered in detail, including visualizing and modeling, network theory, mathematical models, the big data analytics of social networks, multidimensional scaling, and more. As analyzing social network data is rapidly gaining interest in the scientific research community because of the importance of the information and insights that can be culled from the wealth of data inherent in the various aspects of the network, this book provides insights on measuring the relationships and flows between people, groups, organizations, computers, URLs, and more. Examines a variety of data analytic techniques that can be applied to social networks Discusses various methods of visualizing, modeling and tracking network patterns, organization, growth and change Covers the most recent research on social network analysis and includes applications to a number of domains


Social Network Analysis

Social Network Analysis
Author: Mohammad Gouse Galety
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2022-04-28
Genre: Technology & Engineering
ISBN: 1119836735

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SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.


Social Network Data Analytics

Social Network Data Analytics
Author: Charu C. Aggarwal
Publisher: Springer Science & Business Media
Total Pages: 508
Release: 2011-03-18
Genre: Computers
ISBN: 1441984623

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Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes. Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Properties of Social Networks, Algorithms for Structural Discovery of Social Networks and Content Analysis in Social Networks. This book is also unique in focussing on the data analytical aspects of social networks in the internet scenario, rather than the traditional sociology-driven emphasis prevalent in the existing books, which do not focus on the unique data-intensive characteristics of online social networks. Emphasis is placed on simplifying the content so that students and practitioners benefit from this book. This book targets advanced level students and researchers concentrating on computer science as a secondary text or reference book. Data mining, database, information security, electronic commerce and machine learning professionals will find this book a valuable asset, as well as primary associations such as ACM, IEEE and Management Science.


Knowledge Solutions

Knowledge Solutions
Author: Olivier Serrat
Publisher: Springer
Total Pages: 1098
Release: 2017-05-22
Genre: Business & Economics
ISBN: 981100983X

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This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.


Analyzing Social Media Networks with NodeXL

Analyzing Social Media Networks with NodeXL
Author: Derek Hansen
Publisher: Morgan Kaufmann
Total Pages: 301
Release: 2010-09-14
Genre: Computers
ISBN: 0123822300

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Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation


Multilevel Network Analysis for the Social Sciences

Multilevel Network Analysis for the Social Sciences
Author: Emmanuel Lazega
Publisher: Springer
Total Pages: 375
Release: 2015-12-16
Genre: Social Science
ISBN: 3319245201

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This volume provides new insights into the functioning of organizational, managerial and market societies. Multilevel analysis and social network analysis are described and the authors show how they can be combined in developing the theory, methods and empirical applications of the social sciences. This book maps out the development of multilevel reasoning and shows how it can explain behavior, through two different ways of contextualizing it. First, by identifying levels of influence on behavior and different aggregations of actors and behavior, and complex interactions between context and behavior. Second, by identifying different levels as truly different systems of agency: such levels of agency can be examined separately and jointly since the link between them is affiliation of members of one level to collective actors at the superior level. It is by combining these approaches that this work offers new insights. New case studies and datasets that explore new avenues of theorizing and new applications of methodology are presented. This book will be useful as a reference work for all social scientists, economists and historians who use network analyses and multilevel statistical analyses. Philosophers interested in the philosophy of science or epistemology will also find this book valuable. ​


Sentiment Analysis in Social Networks

Sentiment Analysis in Social Networks
Author: Federico Alberto Pozzi
Publisher: Morgan Kaufmann
Total Pages: 284
Release: 2016-10-06
Genre: Computers
ISBN: 0128044381

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The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics


Social Network Analysis for Startups

Social Network Analysis for Startups
Author: Maksim Tsvetovat
Publisher: "O'Reilly Media, Inc."
Total Pages: 191
Release: 2011-10-06
Genre: Business & Economics
ISBN: 1449306462

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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook


Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques

Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques
Author: Bart Baesens
Publisher: John Wiley & Sons
Total Pages: 406
Release: 2015-08-17
Genre: Computers
ISBN: 1119133122

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Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.


Social Media Analytics Strategy

Social Media Analytics Strategy
Author: Alex Gonçalves
Publisher: Apress
Total Pages: 302
Release: 2017-11-12
Genre: Business & Economics
ISBN: 1484231023

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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing