Social Media Storms PDF Download
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| Author | : Pernille Rydén |
| Publisher | : Routledge |
| Total Pages | : 123 |
| Release | : 2021-08-25 |
| Genre | : Business & Economics |
| ISBN | : 1000432769 |
Download Social Media Storms Book in PDF, ePub and Kindle
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
| Author | : Andy Phippen |
| Publisher | : Springer Nature |
| Total Pages | : 101 |
| Release | : 2020-07-06 |
| Genre | : Business & Economics |
| ISBN | : 3030499774 |
Download Organisational Responses to Social Media Storms Book in PDF, ePub and Kindle
This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.
| Author | : Peter Vasterman |
| Publisher | : |
| Total Pages | : 320 |
| Release | : 2018-02-26 |
| Genre | : Journalism |
| ISBN | : 9789462982178 |
Download From Media Hype to Twitter Storm Book in PDF, ePub and Kindle
This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.
| Author | : Giles Hutchins |
| Publisher | : eBook Partnership |
| Total Pages | : 282 |
| Release | : 2019-07-16 |
| Genre | : Business & Economics |
| ISBN | : 1783241241 |
Download Regenerative Leadership Book in PDF, ePub and Kindle
This book by leadership and sustainability experts Giles Hutchins and Laura Storm provides an exciting and comprehensive framework for building regenerative life-affirming businesses. It offers a multitude of business cases, fascinating examples from nature's living systems, insights from the front-line pioneers and tools and techniques for leaders to succeed and thrive in the 21st century. Regenerative Leadership draws inspiration from pioneering thinking within biomimicry, circular economy, adult developmental psychology, anthropology, biophilia, sociology, complexity theory and next-stage leadership development. It connects the dots between these fields through a powerful framework that enables leadership to become regenerative: in harmony with life, building thriving, prosperous organizations amid transformational times. The book is a combination of theoretical frameworks, case studies, tools & practices: Everything the leader needs to be successful in the 21st century. Regenerative Leadership - what's it all about? While the future is uncertain, we clearly see an upward trend towards sustainable conscious business. And this is more than just a trend - we're witnessing a new kind of organization emerging. An organization which is able to rapidly sense and respond to the ever-changing business climate by innovating how and why it creates and delivers value, and the way it engages internally and externally with its ecosystem of employees, customers, suppliers, resources, investors, society and environment. This new kind of organization is the organization-as-living-system that is designed on the Logic of Life: life-affirming businesses that thrive from the inside out, by cultivating conditions conducive for life, internally and externally. These organizations nurture flourishing cultures while focusing on products and services that enhance society and the environment. Regenerative organizations will be tomorrow's success stories.
| Author | : Diana Stypinska |
| Publisher | : Springer Nature |
| Total Pages | : 101 |
| Release | : 2022-10-31 |
| Genre | : Social Science |
| ISBN | : 3031181085 |
Download Social Media, Truth and the Care of the Self Book in PDF, ePub and Kindle
This book explores the relationship between (post)truth and subjectivity by focusing on social media as a site of digital subjectification. These days, truth is cheap. Anyone can claim it. Indeed, most do – impudently and without any recourse to facts or objective reality. Truth-claims today are nothing but power grabs, employed in the permanent popularity contest that our culture and politics have become. Correspondingly, our very sense of reality is perpetually uprooted. Post-truth sets us adrift. Navigating by smartphones, we pursue endless mirages, coming to wonder whether the shoreline itself is a myth. The book examines the ways in which different digital practices – such as influencing, trolling and digital activism – operate as technologies of the subject, shaping how we relate to ourselves, others and the world. It argues that social media facilitates the progressive eclipsing of our subjective (dis)positions by the economic imperative. Positioning post-truth as the outcome of unbridled economicization, it exposes the true costs of its supremacy. The critical reflections on the relationship between digital subjectification and the social offered by this book will be of relevance to academics and students working in the fields of sociology, media and cultural studies, politics, and philosophy.
| Author | : Chris Bail |
| Publisher | : Princeton University Press |
| Total Pages | : 248 |
| Release | : 2022-09-27 |
| Genre | : Social Science |
| ISBN | : 0691241406 |
Download Breaking the Social Media Prism Book in PDF, ePub and Kindle
A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
| Author | : Carlos Castillo |
| Publisher | : Cambridge University Press |
| Total Pages | : 225 |
| Release | : 2016-07-04 |
| Genre | : Computers |
| ISBN | : 1107135761 |
Download Big Crisis Data Book in PDF, ePub and Kindle
Social media is invaluable during crises like natural disasters, but difficult to analyze. This book shows how computer science can help.
| Author | : Gupta, Brij B. |
| Publisher | : IGI Global |
| Total Pages | : 313 |
| Release | : 2021-12-31 |
| Genre | : Computers |
| ISBN | : 1799884155 |
Download Data Mining Approaches for Big Data and Sentiment Analysis in Social Media Book in PDF, ePub and Kindle
Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media contains data in various forms such as text and videos as well as huge real-time data on which traditional analytical methods like statistical approaches fail miserably. Due to this, there is a need for efficient data mining techniques that can overcome the shortcomings of the traditional approaches. Data Mining Approaches for Big Data and Sentiment Analysis in Social Media encourages researchers to explore the key concepts of data mining, such as how they can be utilized on online social media platforms, and provides advances on data mining for big data and sentiment analysis in online social media, as well as future research directions. Covering a range of concepts from machine learning methods to data mining for big data analytics, this book is ideal for graduate students, academicians, faculty members, scientists, researchers, data analysts, social media analysts, managers, and software developers who are seeking to learn and carry out research in the area of data mining for big data and sentiment.
| Author | : Natalie Lund |
| Publisher | : Penguin |
| Total Pages | : 466 |
| Release | : 2019-09-03 |
| Genre | : Young Adult Fiction |
| ISBN | : 0525518002 |
Download We Speak in Storms Book in PDF, ePub and Kindle
A powerful and haunting debut novel about friendship, acceptance, and learning to let go as the balance between the living and the dead is upended, perfect for fans of We Were Liars. It's been more than 50 years since a tornado tore through a drive-in movie theater in tiny Mercer, Illinois, leaving dozens of teens -- a whole generation of Mercerites -- dead in its wake. So when another tornado touches down in the exact same spot on the anniversary of this small-town tragedy, the town is shaken. For Brenna Ortiz, Joshua Calloway, and Callie Keller, the apprehension is more than just a feeling. Though they seem to share nothing more than a struggle to belong, the teens' paths continue to intersect, bringing them together when they least expect it, and perhaps, when they need it most. Both the living and the dead have secrets and unresolved problems, but they may be able to find peace and move forward--if only they work together. A beautifully told, haunting yet hopeful novel about pushing past the pain, facing the world, and finding yourself. Praise for We Speak in Storms: "A hauntingly atmospheric coming-of-age story . . . with fully realized characters, an empowering message, and a highly satisfying conclusion." --SLJ "A lingering, quietly paced story about the echoes of trauma and the persistence of hope." --Booklist "This suspenseful novel . . . immediately grabs the reader's attention . . . [Readers] will be eager to find out what happens next." --SLC
| Author | : Diana Graber |
| Publisher | : HarperChristian + ORM |
| Total Pages | : 257 |
| Release | : 2019-01-15 |
| Genre | : Computers |
| ISBN | : 0814439802 |
Download Raising Humans in a Digital World Book in PDF, ePub and Kindle
The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment. Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children’s hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology’s many benefits and opportunities. In Raising Humans in a Digital World, digital literacy educator Diana Graber shows how children must learn to handle the digital space through: developing social-emotional skills balancing virtual and real life building safe and healthy relationships avoiding cyberbullies and online predators protecting personal information identifying and avoiding fake news and questionable content becoming positive role models and leaders Raising Humans in a Digital World is packed with at-home discussion topics and enjoyable activities that any busy family can slip into their daily routine. Full of practical tips grounded in academic research and hands-on experience, today’s parents finally have what they’ve been waiting for—a guide to raising digital kids who will become the positive and successful leaders our world desperately needs.
