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Social Media, Social Genres

Social Media, Social Genres
Author: Stine Lomborg
Publisher: Routledge
Total Pages: 243
Release: 2013-10-23
Genre: Computers
ISBN: 1134080220

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Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.


Books and Social Media

Books and Social Media
Author: Miriam J. Johnson
Publisher: Routledge
Total Pages: 152
Release: 2021-07-29
Genre: Literary Criticism
ISBN: 1000415562

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Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.


Social Media, Social Genres

Social Media, Social Genres
Author: Stine Lomborg
Publisher: Routledge
Total Pages: 225
Release: 2013-10-23
Genre: Computers
ISBN: 1134080158

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Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.


How the World Changed Social Media

How the World Changed Social Media
Author: Daniel Miller
Publisher: UCL Press
Total Pages: 288
Release: 2016-02-29
Genre: Social Science
ISBN: 1910634484

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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences


Social Media

Social Media
Author: Ashlee Humphreys
Publisher: Oxford University Press
Total Pages: 321
Release: 2016
Genre: Communication and technology
ISBN: 0199328439

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Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.


Social Writing/social Media

Social Writing/social Media
Author: Douglas M. Walls
Publisher: CSU Open Press
Total Pages: 0
Release: 2017
Genre: Authorship
ISBN: 9781607328612

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Examines the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education.


Personal Relationships and Intimacy in the Age of Social Media

Personal Relationships and Intimacy in the Age of Social Media
Author: Cristina Miguel
Publisher: Springer
Total Pages: 133
Release: 2018-11-11
Genre: Social Science
ISBN: 3030020622

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This book examines how intimate relationships are built, negotiated and maintained through social media. The study takes a cross-platform approach, analysing three social media platforms of different genres – Badoo, Couchsurfing and Facebook – and exploring two interactive forces that shape the way people communicate through social media: the platforms’ architecture and policies, and actual practises of use. Combining analysis of the political economy of social media with users’ perspectives of their own practises – as well as exploring the tensions between the two – the book provides a detailed picture of intimacy as a complex structure of continuity and change.


The Social Executive

The Social Executive
Author: Dionne Kasian-Lew
Publisher: John Wiley & Sons
Total Pages: 342
Release: 2014-09-15
Genre: Business & Economics
ISBN: 0730312895

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Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.


Social Media Metrics

Social Media Metrics
Author: Jim Sterne
Publisher: John Wiley & Sons
Total Pages: 265
Release: 2010-03-18
Genre: Business & Economics
ISBN: 047062258X

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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.


Social Media and Social Order

Social Media and Social Order
Author: David Herbert
Publisher: de Gruyter Open Poland
Total Pages:
Release: 2021-10-04
Genre:
ISBN: 9788366675605

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Social Media and Social Order combines a structural analysis of the global impact of social media as contributing to the production of a datafied social order with a series of actor-focused analyses, each examining how roles structured by social media are performed at various sites: enmeshed in European cities, entangled in contested Middle Eastern borders, and embedded in provincial Indian small-town networks. The final section then arcs back to a focus on the general properties of social media networks revealed through two American cases, emphasizing the human costs for the recipients of abuse (legislators of color) and the political costs of participatory propaganda for a deliberative understanding of democracy. A central theme is how the principle of differential treatment embedded in the datafied social order is becoming increasingly widespread across social fields. The book demonstrates how social media are implicated in reshaping social order in ways which align with this principle, including creating new precarious hierarchies of esteem, reinforcing existing social, class and religious hierarchies, opening political discussion to more participants but at the cost of reinforcing local hierarchies and dominant discourses, underlining gendered constructions of national identity, amplifying the abuse received by women and people of color in leadership positions and enmeshing users in the circulation of propaganda which resonates with their preconceptions, thus deepening societal polarization.