Social Media Organizational Identity And Public Relations PDF Download
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| Author | : Amy Thurlow |
| Publisher | : Routledge |
| Total Pages | : 211 |
| Release | : 2018-10-10 |
| Genre | : Business & Economics |
| ISBN | : 1351662511 |
Download Social Media, Organizational Identity and Public Relations Book in PDF, ePub and Kindle
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
| Author | : Judy Motion |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2015-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1135005982 |
Download Social Media and Public Relations Book in PDF, ePub and Kindle
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
| Author | : Judy Motion |
| Publisher | : Routledge |
| Total Pages | : 234 |
| Release | : 2015-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1135005990 |
Download Social Media and Public Relations Book in PDF, ePub and Kindle
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
| Author | : Lan Ni |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2022-02-06 |
| Genre | : Business & Economics |
| ISBN | : 1317280865 |
Download Intercultural Public Relations Book in PDF, ePub and Kindle
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
| Author | : Lilie Chouliaraki |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2009-12-09 |
| Genre | : Business & Economics |
| ISBN | : 023024839X |
Download Media, Organizations and Identity Book in PDF, ePub and Kindle
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
| Author | : Amelia Manuti |
| Publisher | : Springer |
| Total Pages | : 110 |
| Release | : 2016-04-29 |
| Genre | : Business & Economics |
| ISBN | : 1137585358 |
Download The Social Organization Book in PDF, ePub and Kindle
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
| Author | : Marianne D. Sison |
| Publisher | : Routledge |
| Total Pages | : 200 |
| Release | : 2018-09-07 |
| Genre | : Business & Economics |
| ISBN | : 1317561643 |
Download Corporate Social Responsibility, Public Relations and Community Engagement Book in PDF, ePub and Kindle
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.
| Author | : Finn Frandsen |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 216 |
| Release | : 2019-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1838675078 |
Download Big Ideas in Public Relations Research and Practice Book in PDF, ePub and Kindle
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
| Author | : Robert L. Heath |
| Publisher | : SAGE |
| Total Pages | : 793 |
| Release | : 2010-07-29 |
| Genre | : Business & Economics |
| ISBN | : 1412977800 |
Download The SAGE Handbook of Public Relations Book in PDF, ePub and Kindle
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1865 |
| Release | : 2021-05-28 |
| Genre | : Computers |
| ISBN | : 179989021X |
Download Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book in PDF, ePub and Kindle
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
