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| Author | : Phil Bradley |
| Publisher | : Facet Publishing |
| Total Pages | : 228 |
| Release | : 2007 |
| Genre | : Computers |
| ISBN | : |
A guide to establish social networking for libraries and information professionals with Web 2.0, and discusses RSS feeds, weblogs, podcasts, start pages, search engines, instant messaging, photograph-sharing, and other related topics.
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 177 |
| Release | : 2011 |
| Genre | : Computers |
| ISBN | : 3110263319 |
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
| Author | : Sarah K. Steiner |
| Publisher | : American Library Association |
| Total Pages | : 130 |
| Release | : 2012 |
| Genre | : Computers |
| ISBN | : 1555707793 |
As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
| Author | : Tella, Adeyinka |
| Publisher | : IGI Global |
| Total Pages | : 414 |
| Release | : 2014-12-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1466674164 |
As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
| Author | : Dinesh Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 177 |
| Release | : 2011-07-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 311026353X |
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
| Author | : Jim Hahn |
| Publisher | : ALA TechSource |
| Total Pages | : 32 |
| Release | : 2017-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780838959848 |
Drawing examples from a case study of an Internet of Things (IoT)–powered mobile application, librarian Jim Hahn demonstrates IoT uses for location-based services in libraries. The case integrates Bluetooth beacons into an undergraduate library's book stacks.
| Author | : Laura Solomon |
| Publisher | : American Library Association |
| Total Pages | : 226 |
| Release | : 2013 |
| Genre | : Computers |
| ISBN | : 0838911609 |
The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
| Author | : Adeyinka Tella |
| Publisher | : Information Science Publishing |
| Total Pages | : 0 |
| Release | : 2019-07-05 |
| Genre | : Academic libraries |
| ISBN | : 9781522590347 |
"This book examines the development and transforming effects of information and communication technology on the use of interactive digital devices in libraries. It also explores how digital devices can be used for inclusivity and engagement in libraries"--
| Author | : Peter Godwin |
| Publisher | : Facet Publishing |
| Total Pages | : 289 |
| Release | : 2012-03-23 |
| Genre | : Computers |
| ISBN | : 1856047628 |
This book offers practical strategies for all library and information practitioners and policy makers with responsibility for developing and delivering information literacy programmes to their users. This new book picks up where the best-selling Information Literacy meets Library 2.0 left off. In the last three years the information environment has changed dramatically, becoming increasingly dominated by the social and the mobile. This new book asks where we are now, what is the same and what has changed, and, most crucially, how do we as information professionals respond to the new information literacy and become a central part of the revolution itself? The book is divided into three distinct sections. Part 1 explores the most recent trends in technology, consumption and literacy, while Part 2 is a resource bank of international case studies that demonstrate the key trends and their effect on information literacy and offer innovative ideas to put into practice. Part 3 assesses the impact of these changes on librarians and what skills and knowledge they must acquire to evolve alongside their users. Some of the key topics covered are: • the evolution of ‘online’ into the social web as mainstream • the use of social media tools in information literacy • the impact of mobile devices on information literacy delivery • shifting literacies, such as metaliteracy, transliteracy and media literacy, and their effect on information literacy. Readership: This is essential reading for all library and information practitioners and policy makers with responsibility for developing and delivering information literacy programmes to their users. It will also be of great interest to students of library and information studies particularly for modules relating to literacy, information behaviour and digital technologies.
| Author | : Robin M. Fay |
| Publisher | : American Library Association |
| Total Pages | : 130 |
| Release | : 2012 |
| Genre | : Computers |
| ISBN | : 1555707807 |
There are trillions of bytes of information within the web, all of it driven by behind-the-scenes data. Vast quantities of information make it hard to find what?s really important. Here?s a practical guide to the future of web-based technology, especially search. It provides the knowledge and skills necessary to implement semantic web technology. You?ll learn how to start and track trends using social media, find hidden content online, and search for reusable online content, crucial skills for those looking to be better searchers. The authors explain how to explore data and statistics through WolframAlpha, create searchable metadata in Flickr, and give meaning to data and information on the web with Google?s Rich Snippets. Let Robin M. Fay and Michael P. Sauers show you how to use tools that will awe your users with your new searching skills.
