Social Media And Trust PDF Download
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Author | : Barry Connolly |
Publisher | : Bloomsbury Publishing |
Total Pages | : 257 |
Release | : 2020-02-06 |
Genre | : Business & Economics |
ISBN | : 1472961358 |
Download Digital Trust Book in PDF, ePub and Kindle
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Author | : Joanna Paliszkiewicz |
Publisher | : Informing Science |
Total Pages | : 220 |
Release | : |
Genre | : |
ISBN | : 1681100177 |
Download Social Media and Trust Book in PDF, ePub and Kindle
Researchers and practitioners alike often overlook the vital relationship between trust and social media. ... Authors Joanna Paliszkiewicz and Alex Koohang charted a course to explore this abyss with a view to answering the question how does trust influence the use of social media. [i]Dr. John P. Girard, Peyton Anderson Endowed Chair in Information Technology, Middle Georgia State University[/i] The authors have done an excellent job in explaining how trust plays a significant role in social media. The book begins with a thorough overview of social media to its applications in learning, business, and an analysis of social media and trust. The second part of the book uses data from four different countries to answer multiple valid and vital research questions dealing with social media and trust, including an instrument that measures trust variables. This book presents some meaningful work on how the integration of social media and trust can best be developed. The authors apply their backgrounds in information technology, knowledge management, trust, and business to generate some provocative and instructive guidance to the readers on how to best leverage knowledge internally and externally to meet the organizational strategic goals. [i]Dr. Jay Liebowitz, Distinguished Chair of Applied Business and Finance, Harrisburg University of Science and Technology
Author | : Thomas Osburg |
Publisher | : Springer Nature |
Total Pages | : 264 |
Release | : 2019-11-23 |
Genre | : Social Science |
ISBN | : 3030307743 |
Download Media Trust in a Digital World Book in PDF, ePub and Kindle
This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Author | : Jiliang Tang |
Publisher | : Morgan & Claypool Publishers |
Total Pages | : 129 |
Release | : 2015-09-23 |
Genre | : Computers |
ISBN | : 1627054057 |
Download Trust in Social Media Book in PDF, ePub and Kindle
Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or,
Author | : Joanna Paliszkiewicz |
Publisher | : MDPI |
Total Pages | : 168 |
Release | : 2020-11-24 |
Genre | : Business & Economics |
ISBN | : 3039437054 |
Download Knowledge Management, Trust and Communication in the Era of Social Media Book in PDF, ePub and Kindle
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical perspectives. The seventh article aims to present the results of pilot studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The primary purpose of the eighth article is to present the relationship between trust and knowledge sharing, taking into account the importance of this issue in the efficiency of doing business. The results showed that trust is vital in sharing knowledge and essential in achieving a high-performance efficiency level. The ninth article presents the impact of social media on consumer choices in tourism and tourist products' specificity. The study's main purpose was to indicate the most commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to identify the most critical purposes of using social media by responding to women's attitudes according to age and their respective countries' economic development. The research was done through an online survey in 2017–2018, followed by an analysis of eight countries' results. The article entitled "Integrated Question-Answering System for Natural Disaster Domains Based on Social Media Messages Posted at the Time of Disaster" presents the framework of a question-answering system that was developed using a Twitter dataset containing more than 9 million tweets compiled during the Osaka North Earthquake that occurred on 18 June 2018. The authors also study the structure of the questions posed and develop methods for classifying them into particular categories to find answers from the dataset using an ontology, word similarity, keyword frequency, and natural language processing. The book provides a theoretical and practical background related to trust, knowledge management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to professionals, researchers, and students' needs. The authors try to diagnose the situation and show the new challenges and future directions in this area.
Author | : Kim Otto |
Publisher | : Springer |
Total Pages | : 177 |
Release | : 2018-01-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 3658207655 |
Download Trust in Media and Journalism Book in PDF, ePub and Kindle
All over Europe and the World communication scientists reflect questions on trust in journalism and media. A large scale of analysis and research gives new perspectives of reasons, impacts and consequences of trust or mistrust in media and journalism. This anthology provides an overview on empirical research to trust in media and journalism, new perspectives, methodological approaches and current results, discussed among communication scientists at European and international scientific conferences.
Author | : Kevin Vallier |
Publisher | : Routledge |
Total Pages | : 256 |
Release | : 2021-04-27 |
Genre | : Philosophy |
ISBN | : 1000381587 |
Download Social Trust Book in PDF, ePub and Kindle
With increasingly divergent views and commitments, and an all-or-nothing mindset in political life, it can seem hard to sustain the level of trust in other members of our society necessary to ensure our most basic institutions work. This book features interdisciplinary perspectives on social trust. The contributors address four main topics related to social trust. The first topic is empirical and formal work on norms and institutional trust, especially the relationships between trust and human behaviour. The second topic concerns trust in particular institutions, notably the legal system, scientific community, and law enforcement. Third, the contributors address challenges posed by diversity and oppression in maintaining social trust. Finally, they discuss different forms of trust and social trust. Social Trust will be of interest to researchers in philosophy, political science, economics, law, psychology, and sociology.
Author | : Vincent Buskens |
Publisher | : Springer Science & Business Media |
Total Pages | : 275 |
Release | : 2005-12-27 |
Genre | : Business & Economics |
ISBN | : 0306476452 |
Download Social Networks and Trust Book in PDF, ePub and Kindle
Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors. A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology. The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer.
Author | : Matthew Yeomans |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2018 |
Genre | : Corporate image |
ISBN | : 9781783537488 |
Download Trust Inc Book in PDF, ePub and Kindle
This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education.
Author | : Ana Sánchez Laws |
Publisher | : Berghahn Books |
Total Pages | : 212 |
Release | : 2015-10-01 |
Genre | : Art |
ISBN | : 1782388699 |
Download Museum Websites and Social Media Book in PDF, ePub and Kindle
Online activities present a unique challenge for museums as they harness the potential of digital technology for sustainable development, trust building, and representations of diversity. This volume offers a holistic picture of museum online activities that can serve as a starting point for cross-disciplinary discussion. It is a resource for museum staff, students, designers, and researchers working at the intersection of cultural institutions and digital technologies. The aim is to provide insight into the issues behind designing and implementing web pages and social media to serve the broadest range of museum stakeholders.