Social Media And Emerging Economies PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Social Media And Emerging Economies PDF full book. Access full book title Social Media And Emerging Economies.
| Author | : Manlio Del Giudice |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 107 |
| Release | : 2013-10-22 |
| Genre | : Business & Economics |
| ISBN | : 3319024906 |
Download Social Media and Emerging Economies Book in PDF, ePub and Kindle
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.
| Author | : Joe Karaganis |
| Publisher | : Lulu.com |
| Total Pages | : 438 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0984125744 |
Download Media Piracy in Emerging Economies Book in PDF, ePub and Kindle
Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Aswini Kumar Mishra |
| Publisher | : Springer Nature |
| Total Pages | : 175 |
| Release | : 2021-04-09 |
| Genre | : Business & Economics |
| ISBN | : 3030597814 |
Download Critical Perspectives on Emerging Economies Book in PDF, ePub and Kindle
This volume offers fresh insights into economic development and growth in emerging economies. It includes contributions covering topics such as natural disasters and income inequalities, the environmental impact of economic growth, social preferences, information and market disorder under democracy, inflation targeting and its covariates, economic empowerment. This book is intended for scholars in the field of economics, and those interested in furthering economic development.
| Author | : Nadda, Vipin |
| Publisher | : IGI Global |
| Total Pages | : 417 |
| Release | : 2017-01-10 |
| Genre | : Business & Economics |
| ISBN | : 1522522077 |
Download Promotional Strategies and New Service Opportunities in Emerging Economies Book in PDF, ePub and Kindle
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
| Author | : Emmanuel K. Ngwainmbi |
| Publisher | : Springer |
| Total Pages | : 387 |
| Release | : 2017-09-18 |
| Genre | : Political Science |
| ISBN | : 3319562150 |
Download Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities Book in PDF, ePub and Kindle
This volume analyzes the contexts in which emerging economies in Africa, the Caribbean, Central and South America, the Middle East, and Asia can chart their socioeconomic futures through progressive democratic practices and media engagement. Using political and development communication, along with case studies from selected countries in these regions, the volume addresses human rights policies, diplomatic practices, democratization, good governance, identity politics, terrorism, collective action, gendered crimes, political psychology, and citizen journalism as paradigms for sustainable growth. Through practical experiences and field research in the selected countries, scholars show how personal and national freedoms as well as business deals have been negotiated in a bid to create a new socioeconomic culture within the nations.
| Author | : Ogechi Adeola |
| Publisher | : Springer Nature |
| Total Pages | : 322 |
| Release | : 2022-05-04 |
| Genre | : Business & Economics |
| ISBN | : 3030886786 |
Download Marketing Communications and Brand Development in Emerging Economies Volume I Book in PDF, ePub and Kindle
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
| Author | : Thomas Anning-Dorson |
| Publisher | : Springer Nature |
| Total Pages | : 313 |
| Release | : 2022-01-01 |
| Genre | : Business & Economics |
| ISBN | : 3030813371 |
Download Marketing Communications in Emerging Economies, Volume II Book in PDF, ePub and Kindle
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
| Author | : Emmanuel Mogaji |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2023-01-18 |
| Genre | : Business & Economics |
| ISBN | : 9783030825744 |
Download Green Marketing in Emerging Economies Book in PDF, ePub and Kindle
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
| Author | : Ishmael Mensah |
| Publisher | : Springer Nature |
| Total Pages | : 315 |
| Release | : 2021-11-27 |
| Genre | : Business & Economics |
| ISBN | : 3030837114 |
Download Marketing Tourist Destinations in Emerging Economies Book in PDF, ePub and Kindle
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
