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Social Media 247

Social Media 247
Author: Andrew Chow
Publisher: Candid Creation Publishing
Total Pages: 326
Release: 2012-10-01
Genre: Business & Economics
ISBN: 9810731566

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Normal.dotm 0 0 1 135 774 Candid Creation Publishing 6 1 950 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.


Handbook of Social Media Use Online Relationships, Security, Privacy, and Society Volume 2

Handbook of Social Media Use Online Relationships, Security, Privacy, and Society Volume 2
Author: John McAlaney
Publisher: Elsevier
Total Pages: 363
Release: 2023-12-01
Genre: Psychology
ISBN: 0443288054

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Handbook of Social Media Use: Online Relationships, Security, Privacy, and Society explores the determinants of social media use in individuals. This book investigates the ways in which individuals use social media to engage with their social world. This multi-contributed book also discusses the challenges and individual and social risks that may arise from social media, including addiction. Social media platforms provide us with opportunities to engage in our social worlds in ways that are unprecedented. Social media enhances and transforms how we interact with our social world, both online and offline. With this increase in available individual information and interconnectedness, new avenues for the exploitation and influences of individuals are discovered, hence this book is an ideal resource on the topics covered. Reviews the links between social media and cybersecurity Outlines the demographic differences in social media use Discusses the rise in fake news through social media Explores social media addiction, symptoms, diagnosis, and possible treatments


Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements
Author: Brown Sr., Michael A.
Publisher: IGI Global
Total Pages: 322
Release: 2016-12-21
Genre: Computers
ISBN: 1522519645

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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.


Social Media Security

Social Media Security
Author: Michael Cross
Publisher: Newnes
Total Pages: 347
Release: 2013-11-01
Genre: Computers
ISBN: 1597499870

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Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. Defines an organization's goals for social networking Presents the risks present in social networking and how to mitigate them Explains how to maintain continuous social networking security


The Zen of Social Media Marketing

The Zen of Social Media Marketing
Author: Shama Hyder Kabani
Publisher: BenBella Books
Total Pages: 273
Release: 2013
Genre: Business & Economics
ISBN: 1937856151

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From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.


Encyclopedia of Social Media and Politics

Encyclopedia of Social Media and Politics
Author: Kerric Harvey
Publisher: SAGE Publications
Total Pages: 1613
Release: 2013-12-20
Genre: Political Science
ISBN: 1483389006

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The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features: This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as "Activists and Activism," "Issues and Social Media," "Politics and Social Media," and "Popular Uprisings and Protest." A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world. Key Themes: Opening Essays Celebrities and Pioneers in Social Media and Politics Congressional Social Media Usage (Most Active Members) Measuring Social Media′s Political Impact Misuse of Social Media in the Political Arena: Issues and Ethics Social Media, Candidates, and Campaigns Social Media, Politics, and Culture Social Media and Networking Websites Social Media and Political Unrest Social Media and Social Issues, Activism, and Movements Social Media Concepts and Theorie Social Media Regulation, Public Policy, and Actual Practice Social Media Types, Innovation and Technology


Analyzing and Securing Social Networks

Analyzing and Securing Social Networks
Author: Bhavani Thuraisingham
Publisher: CRC Press
Total Pages: 586
Release: 2016-04-06
Genre: Computers
ISBN: 1482243288

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Analyzing and Securing Social Networks focuses on the two major technologies that have been developed for online social networks (OSNs): (i) data mining technologies for analyzing these networks and extracting useful information such as location, demographics, and sentiments of the participants of the network, and (ii) security and privacy technolo


Social Media in Iran

Social Media in Iran
Author: David M. Faris
Publisher: State University of New York Press
Total Pages: 336
Release: 2015-11-20
Genre: Social Science
ISBN: 1438458843

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Social Media in Iran is the first book to tell the complex story of how and why the Iranian people—including women, homosexuals, dissidents, artists, and even state actors—use social media technology, and in doing so create a contentious environment wherein new identities and realities are constructed. Drawing together emerging and established scholars in communication, culture, and media studies, this volume considers the role of social media in Iranian society, particularly the time during and after the controversial 2009 presidential election, a watershed moment in the postrevolutionary history of Iran. While regional specialists may find studies on specific themes useful, the aim of this volume is to provide broad narratives of actor-based conceptions of media technology, an approach that focuses on the experiential and social networking processes of digital practices in the information era extended beyond cultural specificities. Students and scholars of regional and media studies will find this volume rich with empirical and theoretical insights on the subject of how technologies shape political and everyday life.


An Academic's Guide to Social Media

An Academic's Guide to Social Media
Author: Kelly-Ann Allen
Publisher: Taylor & Francis
Total Pages: 164
Release: 2022-11-30
Genre: Education
ISBN: 100077631X

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Are you an academic who struggles to know what to post on social media and how to disseminate your research effectively on different social media platforms? Social media serves as a powerful communication tool, yet while most academics are aware of the benefits of social media, many are unsure of what to post, and how to do it in a way that is authentic, engaging, and above all, comfortable! This user-friendly practical guide is designed for all academics who aim to engage in social media platforms in an effective and productive way. This book explains how academics can build their reputation, develop networks, and disseminate their research. It includes 365 useful post prompts applicable to all mainstream social media platforms which help guide academics on what to post on the platforms they choose to engage with. The book is designed for all academics at all levels and can be applied across various social media platforms including Facebook, Linkedin, Twitter, and Instagram.


Social Media in Strategic Management

Social Media in Strategic Management
Author: Miguel R. Olivas-Lujan
Publisher: Emerald Group Publishing
Total Pages: 329
Release: 2013-08-08
Genre: Business & Economics
ISBN: 1781908990

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Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol