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Social Media for Social Good: A How-to Guide for Nonprofits

Social Media for Social Good: A How-to Guide for Nonprofits
Author: Heather Mansfield
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2011-09-30
Genre: Business & Economics
ISBN: 0071770992

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Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.


Social Goodness

Social Goodness
Author: Charlotte Witt
Publisher: Oxford University Press
Total Pages: 161
Release: 2023
Genre: Biography & Autobiography
ISBN: 0197574793

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We are all immersed in a sea of social norms, but they are sometimes tricky to observe with any clarity. They are often invisible to us and emerge only when they are not observed. Social norms are important to understand because they are both limiting of our freedom, such as gendered and racialized norms, and at the same time the very conditions of our agency. Social Goodness presents an original, externalist answer to the question of the source or origin of social role normativity. Rather than grounding social normativity in the attitudes of persons, the book argues for an externalism that roots social role normativity in the social world itself: in its positions, institutions, and larger architecture. The core insight of externalism is that the function or structural feature of an enterprise or activity can bring with it normative demands quite independently of the attitudes of those who engage with it. According to the artisanal model, just as a carpenter, ceramicist, or chef is responsive to and evaluable under a set of artisanal norms or techniques, so too is a mother and or an academic or a President. The source of normativity is this technique or expertise, independent of the preferences, endorsements, or recognitive attitudes of individuals. The artisanal model for social role normativity has resources to explain both the "stickiness" or persistence of social norms and our ability to criticize existing norms and to engage in normative self-creation--to create new normative selves. The artisanal model also has resources to capture and express the social situatedness, locality, and materiality of social roles. The relational ontology of social roles, implicit in the artisanal model, provides a useful frame to consider both hierarchical and oppressive social relations.


Data Science for Social Good

Data Science for Social Good
Author: Massimo Lapucci
Publisher: Springer Nature
Total Pages: 107
Release: 2021-10-13
Genre: Science
ISBN: 3030789853

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This book is a collection of reflections by thought leaders at first-mover organizations in the exploding field of "Data Science for Social Good", meant as the application of knowledge from computer science, complex systems and computational social science to challenges such as humanitarian response, public health, sustainable development. The book provides both an overview of scientific approaches to social impact – identifying a social need, targeting an intervention, measuring impact – and the complementary perspective of funders and philanthropies that are pushing forward this new sector. This book will appeal to students and researchers in the rapidly growing field of data science for social impact, to data scientists at companies whose data could be used to generate more public value, and to decision makers at nonprofits, foundations, and agencies that are designing their own agenda around data.


Lean Impact

Lean Impact
Author: Ann Mei Chang
Publisher: John Wiley & Sons
Total Pages: 313
Release: 2018-10-30
Genre: Business & Economics
ISBN: 1119506603

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Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.


Signaling Goodness

Signaling Goodness
Author: Phillip J. Nelson
Publisher: University of Michigan Press
Total Pages: 264
Release: 2010-03-10
Genre: Business & Economics
ISBN: 0472026178

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Political, intellectual, and academic discourse in the United States has been awash in political correctness, which has itself been berated and defended -- yet little understood. As a corrective, Nelson and Greene look at a more general process: adopting political positions to enhance one's reputation for trustworthiness both to others and to oneself. Phillip Nelson and Kenneth Greene are Professors of Economics in the Department of Economics at the State University of New York, Binghamton.


The Social Psychology of Good and Evil

The Social Psychology of Good and Evil
Author: Arthur G. Miller
Publisher: Guilford Publications
Total Pages: 755
Release: 2016-06-06
Genre: Psychology
ISBN: 1462525423

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This timely, accessible reference and text addresses some of the most fundamental questions about human behavior, such as what causes racism and prejudice and why good people do bad things. Leading authorities present state-of-the-science theoretical and empirical work. Essential themes include the complex interaction of individual, societal, and situational factors underpinning good or evil behavior; the role of moral emotions, unconscious bias, and the self-concept; issues of responsibility and motivation; and how technology and globalization have enabled newer forms of threat and harm. New to This Edition *Many new authors; extensively revised with the latest theory and research. *Section on group perspectives, with chapters on bystanders to emergencies, remembering historical victimization, organizational dynamics, and globalization and terrorism. *Chapters on free will, conscious versus unconscious processes, media violence, dehumanization, genocide, and sexual violence. *Chapters on false moral superiority, compassionate goals in relationships, and moral emotions in incarcerated offenders.


The Social Psychology of Good and Evil, Second Edition

The Social Psychology of Good and Evil, Second Edition
Author: Arthur G. Miller
Publisher: Guilford Publications
Total Pages: 561
Release: 2016-07-04
Genre: Psychology
ISBN: 1462525393

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"This timely, accessible reference and text addresses some of the most fundamental questions about human behavior, such as what causes racism and prejudice and why good people do bad things. Leading authorities present state-of-the-science theoretical and empirical work. Essential themes include the complex interaction of individual, societal, and situational factors underpinning good or evil behavior; the role of moral emotions, unconscious bias, and the self-concept; issues of responsibility and motivation; and how technology and globalization have enabled newer forms of threat and harm. Key Words/Subject Areas: aggression, altruism, antisocial, evil, free will, good, guilt, heroism, human behavior, morality, prejudice, prosocial, racism, shame, social psychology, stereotyping, terrorism, values, violence Audience: Students and researchers in social psychology; also of interest to sociologists. "--


Social Marketing

Social Marketing
Author: Nancy R. Lee
Publisher: SAGE Publications
Total Pages: 521
Release: 2011-10-20
Genre: Social Science
ISBN: 1412981492

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The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.


Social Movements for Good: How Companies and Causes Create Viral Change

Social Movements for Good: How Companies and Causes Create Viral Change
Author: Derrick Feldmann
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2016-01-21
Genre: Business & Economics
ISBN: 1119133424

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Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.


Low Income, Social Growth, and Good Health

Low Income, Social Growth, and Good Health
Author: James C. Riley
Publisher: Univ of California Press
Total Pages: 246
Release: 2008
Genre: Family & Relationships
ISBN: 0520252861

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Life expectancy and income among the first countries to begin health transitions -- Which countries should be studied? -- A colonizer and the country colonized : Japan and Korea -- Very low income is not a barrier : Sri Lanka -- Two neighbors : Panama and Costa Rica -- Capitalism and communism, dictatorship and democracy : Cuba and Jamaica -- The Soviet and Chinese models of social development -- Oil-rich lands -- The Latin American case : income inequality and health in Mexico -- Limiting mortality from fecal disease, malaria, and tuberculosis.