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| Author | : Stephan Spencer |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 311 |
| Release | : 2014-08 |
| Genre | : Business & Economics |
| ISBN | : 1449366988 |
Download Social ECommerce Book in PDF, ePub and Kindle
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
| Author | : Stephan Spencer |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 372 |
| Release | : 2014-08-01 |
| Genre | : Business & Economics |
| ISBN | : 144936697X |
Download Social eCommerce Book in PDF, ePub and Kindle
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself
| Author | : Gergely Sznolnoki |
| Publisher | : Springer |
| Total Pages | : 168 |
| Release | : 2016-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1137602988 |
Download Successful Social Media and Ecommerce Strategies in the Wine Industry Book in PDF, ePub and Kindle
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
| Author | : Lubbe, Sam |
| Publisher | : IGI Global |
| Total Pages | : 280 |
| Release | : 2002-07-01 |
| Genre | : Computers |
| ISBN | : 1591400775 |
Download The Economic and Social Impacts of E-Commerce Book in PDF, ePub and Kindle
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information on products is crucial to our socially conscious and technologically dependent society; hence, information technology has increased the intolerable burden of handling the increasing amount of information and human errors which the society is expected to contend with. The Economic and Social Impacts of E-Commerce addresses issues associated with the advent of e-commerce, and its significance within society.
| Author | : Mehdi Khosrowpour |
| Publisher | : IGI Global |
| Total Pages | : 351 |
| Release | : 2004-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1591402506 |
Download The Social and Cognitive Impacts of E-commerce on Modern Organizations Book in PDF, ePub and Kindle
This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.
| Author | : Efraim Turban |
| Publisher | : Springer |
| Total Pages | : 320 |
| Release | : 2015-11-17 |
| Genre | : Business & Economics |
| ISBN | : 3319170287 |
Download Social Commerce Book in PDF, ePub and Kindle
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
| Author | : Rezaei, Sajad |
| Publisher | : IGI Global |
| Total Pages | : 379 |
| Release | : 2017-03-16 |
| Genre | : Business & Economics |
| ISBN | : 1522524509 |
Download Apps Management and E-Commerce Transactions in Real-Time Book in PDF, ePub and Kindle
Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.
| Author | : Efraim Turban |
| Publisher | : Springer |
| Total Pages | : 446 |
| Release | : 2017-04-23 |
| Genre | : Business & Economics |
| ISBN | : 3319500910 |
Download Introduction to Electronic Commerce and Social Commerce Book in PDF, ePub and Kindle
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p
| Author | : Rosy Boardman |
| Publisher | : Springer |
| Total Pages | : 289 |
| Release | : 2019-02-22 |
| Genre | : Business & Economics |
| ISBN | : 3030036170 |
Download Social Commerce Book in PDF, ePub and Kindle
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
| Author | : Todd Alexander |
| Publisher | : Hachette Australia |
| Total Pages | : 106 |
| Release | : 2012-02-28 |
| Genre | : Business & Economics |
| ISBN | : 073362913X |
Download Get Your Business Online Now! Book in PDF, ePub and Kindle
Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it. One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service. In this straightforward user-friendly guide, Todd Alexander, an author with 10 years’ experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.
