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Social media marketing has become a Massive Source of traffic for contemporary companies, particularly those targeting the younger demographic. It's rare to find a successful company that doesn't participate with Facebook, Twitter, and other social media platforms. But one platform which is not typically viewed from a marketing perspective is Snapchat, the social media app which allows users to send limited-viewing-time, self-destructing video and picture messages. It might not seem like an ideal platform for marketing; however, the statistics may surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45 percent would start one by an unknown brand. The app had 30 million users as of December, had surpassed the number of users on Instagram in the united states alone, and has growing utilization abroad. The picture messages do disappear as soon as a user views them, however there are still a few interesting, and novel, marketing chances. The most interesting thing about Snapchat Is the immediacy of their experience. While there are workarounds to save the images, there is still a time limit on how much time it will be on the app. As a marketer, you can add a sense of urgency. Try out Snapchatting a few limited-time discount codes, for example. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Crucial to this strategy, though, is giving a brief deadline for using the codes: a few hours, or even a day at most. This way, users may know that they need to open messages from you shortly as soon as they get them to avoid missing the goodies.
