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| Author | : Hongtao Yi |
| Publisher | : Frontiers Media SA |
| Total Pages | : 151 |
| Release | : 2022-11-08 |
| Genre | : Medical |
| ISBN | : 283250454X |
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 210 |
| Release | : 2012-10-28 |
| Genre | : Nature |
| ISBN | : 0309264685 |
From the use of personal products to our consumption of food, water, and air, people are exposed to a wide array of agents each day-many with the potential to affect health. Exposure Science in the 21st Century: A Vision and A Strategy investigates the contact of humans or other organisms with those agents (that is, chemical, physical, and biologic stressors) and their fate in living systems. The concept of exposure science has been instrumental in helping us understand how stressors affect human and ecosystem health, and in efforts to prevent or reduce contact with harmful stressors. In this way exposure science has played an integral role in many areas of environmental health, and can help meet growing needs in environmental regulation, urban and ecosystem planning, and disaster management. Exposure Science in the 21st Century: A Vision and A Strategy explains that there are increasing demands for exposure science information, for example to meet needs for data on the thousands of chemicals introduced into the market each year, and to better understand the health effects of prolonged low-level exposure to stressors. Recent advances in tools and technologies-including sensor systems, analytic methods, molecular technologies, computational tools, and bioinformatics-have provided the potential for more accurate and comprehensive exposure science data than ever before. This report also provides a roadmap to take advantage of the technologic innovations and strategic collaborations to move exposure science into the future.
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 587 |
| Release | : 2015-07-23 |
| Genre | : Social Science |
| ISBN | : 0309324882 |
Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.
| Author | : Simon Elias Bibri |
| Publisher | : Springer |
| Total Pages | : 685 |
| Release | : 2018-02-24 |
| Genre | : Political Science |
| ISBN | : 3319739816 |
This book is intended to help explore the field of smart sustainable cities in its complexity, heterogeneity, and breadth, the many faces of a topical subject of major importance for the future that encompasses so much of modern urban life in an increasingly computerized and urbanized world. Indeed, sustainable urban development is currently at the center of debate in light of several ICT visions becoming achievable and deployable computing paradigms, and shaping the way cities will evolve in the future and thus tackle complex challenges. This book integrates computer science, data science, complexity science, sustainability science, system thinking, and urban planning and design. As such, it contains innovative computer–based and data–analytic research on smart sustainable cities as complex and dynamic systems. It provides applied theoretical contributions fostering a better understanding of such systems and the synergistic relationships between the underlying physical and informational landscapes. It offers contributions pertaining to the ongoing development of computer–based and data science technologies for the processing, analysis, management, modeling, and simulation of big and context data and the associated applicability to urban systems that will advance different aspects of sustainability. This book seeks to explicitly bring together the smart city and sustainable city endeavors, and to focus on big data analytics and context-aware computing specifically. In doing so, it amalgamates the design concepts and planning principles of sustainable urban forms with the novel applications of ICT of ubiquitous computing to primarily advance sustainability. Its strength lies in combining big data and context–aware technologies and their novel applications for the sheer purpose of harnessing and leveraging the disruptive and synergetic effects of ICT on forms of city planning that are required for future forms of sustainable development. This is because the effects of such technologies reinforce one another as to their efforts for transforming urban life in a sustainable way by integrating data–centric and context–aware solutions for enhancing urban systems and facilitating coordination among urban domains. This timely and comprehensive book is aimed at a wide audience across science, academia industry, and policymaking. It provides the necessary material to inform relevant research communities of the state–of–the–art research and the latest development in the area of smart sustainable urban development, as well as a valuable reference for planners, designers, strategists, and ICT experts who are working towards the development and implementation of smart sustainable cities based on big data analytics and context–aware computing.
| Author | : World Health Organization. Regional Office for Europe |
| Publisher | : WHO Regional Office Europe |
| Total Pages | : 87 |
| Release | : 2000 |
| Genre | : Environmental health |
| ISBN | : 9289013567 |
This book brings together the scientific evidence on the main effects of transport on human health and the environment. It sets the conceptual framework for future analyses of the health burden and health gains from transport policies. It outlines how these health concerns have been reflected in policy tools such as impact assessment, regulation and economic analysis, and identifies the areas where action is most needed. Discussions of the environment and health effects of transport need to be communicated in a way that is relevant for policy-makers and easily understood by nonscientists. That is the aim of this book, which summarizes the results of extensive reviews of the issues prepared by groups of prominent international experts. It is also planned to release the reviews themselves, to give a more detailed account of the scientific evidence. [Foreword]
| Author | : Yu Zheng |
| Publisher | : MIT Press |
| Total Pages | : 633 |
| Release | : 2019-02-05 |
| Genre | : Computers |
| ISBN | : 0262039087 |
An authoritative treatment of urban computing, offering an overview of the field, fundamental techniques, advanced models, and novel applications. Urban computing brings powerful computational techniques to bear on such urban challenges as pollution, energy consumption, and traffic congestion. Using today's large-scale computing infrastructure and data gathered from sensing technologies, urban computing combines computer science with urban planning, transportation, environmental science, sociology, and other areas of urban studies, tackling specific problems with concrete methodologies in a data-centric computing framework. This authoritative treatment of urban computing offers an overview of the field, fundamental techniques, advanced models, and novel applications. Each chapter acts as a tutorial that introduces readers to an important aspect of urban computing, with references to relevant research. The book outlines key concepts, sources of data, and typical applications; describes four paradigms of urban sensing in sensor-centric and human-centric categories; introduces data management for spatial and spatio-temporal data, from basic indexing and retrieval algorithms to cloud computing platforms; and covers beginning and advanced topics in mining knowledge from urban big data, beginning with fundamental data mining algorithms and progressing to advanced machine learning techniques. Urban Computing provides students, researchers, and application developers with an essential handbook to an evolving interdisciplinary field.
| Author | : Renata Paola Dameri |
| Publisher | : Springer |
| Total Pages | : 165 |
| Release | : 2016-09-15 |
| Genre | : Business & Economics |
| ISBN | : 3319457667 |
In a series of essays, this book describes and analyzes the concept and theory of the recent smart city phenomenon from a global perspective, with a focus on its implementation around the world. After defining the concept it then elaborates on the role of Information and Communication Technology (ICT) as an enabler for smart cities, and the role of ICT in the interplay with smart mobility. A separate chapter develops the concept of an urban smart dashboard for stakeholders to measure performance as well as the economic and public value. It offers examples of smart cities around the globe, and two detailed case studies on Genoa and Amsterdam exemplify the book’s theoretical and empirical findings, helping readers understand and evaluate the effectiveness and capability of new smart city programs.
| Author | : Holmes Rolston |
| Publisher | : Prometheus Books |
| Total Pages | : 268 |
| Release | : 2010-06-28 |
| Genre | : Philosophy |
| ISBN | : 1615924191 |
"Here are fifteen essays written from the late 1960s to the mid-1980s by a pioneering environmental ethicist. The collection is divided into four sections: ethics and nature, values in nature, environmental philosophy in practice, and nature in experience. . . . Rolston''s writing often evokes the best of American philosophy of nature. He writes with flair and grace. The book is good reading because it is good literature. Rolston raises unsettling questions [and] a formidable challenge. The agenda is well set." -- F. E. Bernard, Ethics"An important book that deserves a wide student readership . . . . Highly appropriate for ecology . . . and philosophy courses, as well as courses dealing with environmental law and policy-making." -- J. C. Kricher, Choice
| Author | : Winifred Curran |
| Publisher | : Routledge |
| Total Pages | : 300 |
| Release | : 2017-12-12 |
| Genre | : Business & Economics |
| ISBN | : 1351859307 |
While global urban development increasingly takes on the mantle of sustainability and "green urbanism," both the ecological and equity impacts of these developments are often overlooked. One result is what has been called environmental gentrification, a process in which environmental improvements lead to increased property values and the displacement of long-term residents. The specter of environmental gentrification is now at the forefront of urban debates about how to accomplish environmental improvements without massive displacement. In this context, the editors of this volume identified a strategy called "just green enough" based on field work in Greenpoint, Brooklyn, that uncouples environmental cleanup from high-end residential and commercial development. A "just green enough" strategy focuses explicitly on social justice and environmental goals as defined by local communities, those people who have been most negatively affected by environmental disamenities, with the goal of keeping them in place to enjoy any environmental improvements. It is not about short-changing communities, but about challenging the veneer of green that accompanies many projects with questionable ecological and social justice impacts, and looking for alternative, sometimes surprising, forms of greening such as creating green spaces and ecological regeneration within protected industrial zones. Just Green Enough is a theoretically rigorous, practical, global, and accessible volume exploring, through varied case studies, the complexities of environmental improvement in an era of gentrification as global urban policy. It is ideal for use as a textbook at both undergraduate and graduate levels in urban planning, urban studies, urban geography, and sustainability programs.
