Six Timeless Marketing Blunders PDF Download
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Author | : William L. Shanklin |
Publisher | : Lexington Books |
Total Pages | : 180 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : 9780669248166 |
Download Six Timeless Marketing Blunders Book in PDF, ePub and Kindle
Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Author | : Zalfa Laili Hamzah |
Publisher | : Partridge Publishing Singapore |
Total Pages | : 98 |
Release | : 2020-12-21 |
Genre | : Business & Economics |
ISBN | : 1543761801 |
Download Marketing Blunders: Cases & Lessons for Managers Book in PDF, ePub and Kindle
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Author | : Patrick Barwise |
Publisher | : Harvard Business Review Press |
Total Pages | : 240 |
Release | : 2004-08-12 |
Genre | : Business & Economics |
ISBN | : 1633692809 |
Download Simply Better Book in PDF, ePub and Kindle
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.
Author | : Arthur G. Cook |
Publisher | : Routledge |
Total Pages | : 179 |
Release | : 2017-11-28 |
Genre | : Business & Economics |
ISBN | : 1351158147 |
Download Forecasting for the Pharmaceutical Industry Book in PDF, ePub and Kindle
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.
Author | : Mr Arthur G Cook |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 235 |
Release | : 2015-05-28 |
Genre | : Business & Economics |
ISBN | : 1472460111 |
Download Forecasting for the Pharmaceutical Industry Book in PDF, ePub and Kindle
The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
Author | : Dorothy A Leonard |
Publisher | : World Scientific |
Total Pages | : 592 |
Release | : 2011-05-31 |
Genre | : Business & Economics |
ISBN | : 9814465615 |
Download Managing Knowledge Assets, Creativity And Innovation Book in PDF, ePub and Kindle
This book pulls together for the first time, works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the award-winning article on Core Capabilities and Core Rigidities) and book chapters that cover the innovation process, from its inception in peoples' heads to its implementation. An underlying theme running throughout the book is managing the flow of knowledge that propels innovation — especially tacit knowledge. Such knowledge is difficult to transfer or embody in a new product, process or service. However, it is not only essential but often comprises the most valuable component in the innovation. The opening chapter, written expressly for this volume, probes the connections between tacit knowledge, creativity and innovation. İ İ i
Author | : |
Publisher | : Thomas Nelson Inc |
Total Pages | : 127 |
Release | : |
Genre | : |
ISBN | : 1418557072 |
Download Developing the Leaders Around You Book in PDF, ePub and Kindle
Author | : |
Publisher | : Carlos Scarpero |
Total Pages | : 11 |
Release | : |
Genre | : |
ISBN | : |
Download The 7 Deadly internet Marketing Blunders Most Business Owners Make Book in PDF, ePub and Kindle
Author | : Robert B. Seidensticker |
Publisher | : ReadHowYouWant.com |
Total Pages | : 382 |
Release | : 2006 |
Genre | : Electronic books |
ISBN | : 1442963077 |
Download Future Hype Book in PDF, ePub and Kindle
Author | : J. E. Richardson |
Publisher | : McGraw-Hill Companies |
Total Pages | : 256 |
Release | : 1988-12 |
Genre | : Business & Economics |
ISBN | : 9780879677206 |
Download Marketing 88/89 Book in PDF, ePub and Kindle