Short Course in International Marketing Blunders (Dec. 99).
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Total Pages | : |
Release | : 1999 |
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Total Pages | : |
Release | : 1999 |
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Author | : Michael White |
Publisher | : World Trade Press |
Total Pages | : 187 |
Release | : 2009 |
Genre | : Business failures |
ISBN | : 160780008X |
Author | : |
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Total Pages | : |
Release | : 2009 |
Genre | : |
ISBN | : 9788126912513 |
Author | : Charles Mitchell |
Publisher | : |
Total Pages | : 192 |
Release | : 2001-08 |
Genre | : Business failures |
ISBN | : 9781885073600 |
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Author | : Michael White |
Publisher | : Librix.eu |
Total Pages | : 188 |
Release | : 2009 |
Genre | : |
ISBN | : 8073997517 |
Author | : Michael White |
Publisher | : World Trade Press |
Total Pages | : 196 |
Release | : 2002 |
Genre | : Business failures |
ISBN | : 9781885073600 |
Author | : Michael D. White |
Publisher | : Laxmi Publications, Ltd. |
Total Pages | : 192 |
Release | : 2010 |
Genre | : Business failures |
ISBN | : 9788131807590 |
Author | : Peter H. Gleick |
Publisher | : Island Press |
Total Pages | : 229 |
Release | : 2010-05-03 |
Genre | : Political Science |
ISBN | : 1597268100 |
Peter Gleick knows water. A world-renowned scientist and freshwater expert, Gleick is a MacArthur Foundation "genius," and according to the BBC, an environmental visionary. And he drinks from the tap. Why don’t the rest of us? Bottled and Sold shows how water went from being a free natural resource to one of the most successful commercial products of the last one hundred years—and why we are poorer for it. It’s a big story and water is big business. Every second of every day in the United States, a thousand people buy a plastic bottle of water, and every second of every day a thousand more throw one of those bottles away. That adds up to more than thirty billion bottles a year and tens of billions of dollars of sales. Are there legitimate reasons to buy all those bottles? With a scientist’s eye and a natural storyteller’s wit, Gleick investigates whether industry claims about the relative safety, convenience, and taste of bottled versus tap hold water. And he exposes the true reasons we’ve turned to the bottle, from fearmongering by business interests and our own vanity to the breakdown of public systems and global inequities. "Designer" H2O may be laughable, but the debate over commodifying water is deadly serious. It comes down to society’s choices about human rights, the role of government and free markets, the importance of being "green," and fundamental values. Gleick gets to the heart of the bottled water craze, exploring what it means for us to bottle and sell our most basic necessity.
Author | : Zack Furness |
Publisher | : Temple University Press |
Total Pages | : 344 |
Release | : 2010-03-12 |
Genre | : Political Science |
ISBN | : 9781592136148 |
The power of the bicycle to impact mobility, technology, urban space and everyday life.
Author | : Rose Arny |
Publisher | : |
Total Pages | : 1546 |
Release | : 2000 |
Genre | : American literature |
ISBN | : |