Services Marketing Text And Cases 2 E PDF Download
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Author | : Harsh V. Verma |
Publisher | : Pearson Education India |
Total Pages | : 680 |
Release | : 2012 |
Genre | : Services industries |
ISBN | : 9788131754474 |
Download Services Marketing: Text and Cases, 2/e Book in PDF, ePub and Kindle
Author | : Vinnie Jauhari |
Publisher | : Oxford University Press, USA |
Total Pages | : 604 |
Release | : 2017-05-17 |
Genre | : Service industries |
ISBN | : 9780199456161 |
Download Services Marketing Book in PDF, ePub and Kindle
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
Author | : C. Bhattacharya |
Publisher | : Excel Books India |
Total Pages | : 724 |
Release | : 2009 |
Genre | : |
ISBN | : 9788174464774 |
Download Services Marketing Book in PDF, ePub and Kindle
While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.
Author | : Harsh V. Verma |
Publisher | : |
Total Pages | : 678 |
Release | : 2011 |
Genre | : |
ISBN | : 9789332501096 |
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The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such.
Author | : K. Douglas Hoffman |
Publisher | : South Western Educational Publishing |
Total Pages | : 608 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780030288920 |
Download Essentials of Services Marketing Book in PDF, ePub and Kindle
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Author | : Krishnamacharyulu C. S. G. |
Publisher | : Pearson Education India |
Total Pages | : 612 |
Release | : 2011-09 |
Genre | : Marketing |
ISBN | : 9788131732632 |
Download Rural Marketing: Text And Cases, 2/E Book in PDF, ePub and Kindle
Author | : Steve Baron |
Publisher | : |
Total Pages | : 291 |
Release | : 2003 |
Genre | : Professions |
ISBN | : 9780333777930 |
Download Services Marketing Book in PDF, ePub and Kindle
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
Author | : Rochelle Grayson |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2021-06-21 |
Genre | : |
ISBN | : 1119713269 |
Download Applied Marketing Book in PDF, ePub and Kindle
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author | : Alan M. Wilson |
Publisher | : |
Total Pages | : 559 |
Release | : 2012 |
Genre | : Customer services |
ISBN | : 9780077131715 |
Download Services Marketing Book in PDF, ePub and Kindle
This book focuses on the development of customer relationships throught quality service. It puts the customer's experience of services at the centre of its approach.
Author | : Christopher H. Lovelock |
Publisher | : Prentice Hall |
Total Pages | : 518 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Download Services Marketing Book in PDF, ePub and Kindle
Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries.