Services Marketing Text And Cases PDF Download
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Author | : Steve Baron |
Publisher | : SAGE Publications Limited |
Total Pages | : 0 |
Release | : 2010-11-01 |
Genre | : Business & Economics |
ISBN | : 9781849205740 |
Download Service Marketing Book in PDF, ePub and Kindle
With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time. Each volume takes a distinct time period and theme as its subject. Volumes one to three offer the last word on services marketing research of the 20th century, with volume four looking towards a unified marketing approach for the current century.
Author | : Harsh V. Verma |
Publisher | : Pearson Education India |
Total Pages | : 680 |
Release | : 2012 |
Genre | : Services industries |
ISBN | : 9788131754474 |
Download Services Marketing: Text and Cases, 2/e Book in PDF, ePub and Kindle
Author | : Vinnie Jauhari |
Publisher | : Oxford University Press, USA |
Total Pages | : 604 |
Release | : 2017-05-17 |
Genre | : Service industries |
ISBN | : 9780199456161 |
Download Services Marketing Book in PDF, ePub and Kindle
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
Author | : K. Hoffman |
Publisher | : Cengage Learning |
Total Pages | : 480 |
Release | : 2016-01-01 |
Genre | : Business & Economics |
ISBN | : 9781285429786 |
Download Services Marketing: Concepts, Strategies, & Cases Book in PDF, ePub and Kindle
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author | : Steve Baron |
Publisher | : |
Total Pages | : 291 |
Release | : 2003 |
Genre | : Professions |
ISBN | : 9780333777930 |
Download Services Marketing Book in PDF, ePub and Kindle
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
Author | : C. Bhattacharya |
Publisher | : Excel Books India |
Total Pages | : 724 |
Release | : 2009 |
Genre | : |
ISBN | : 9788174464774 |
Download Services Marketing Book in PDF, ePub and Kindle
While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.
Author | : Adrian Palmer |
Publisher | : Simon & Schuster Books For Young Readers |
Total Pages | : 424 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Download Services Marketing Book in PDF, ePub and Kindle
This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles of marketing, and re-assesses these in the context of services. Up-to-date case studies and examples developed throughout chapters help students to fully appreciate those issues that are specific to services marketing: methods of defining the service offer; conceptualization, measurement and management of service quality; managing the employee input to the service offer and developing relationships with customers; and strategies to make services accessible.
Author | : K. Douglas Hoffman |
Publisher | : South Western Educational Publishing |
Total Pages | : 608 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780030288920 |
Download Essentials of Services Marketing Book in PDF, ePub and Kindle
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Author | : Sanjit Kumar Roy |
Publisher | : Springer |
Total Pages | : 185 |
Release | : 2016-09-08 |
Genre | : Business & Economics |
ISBN | : 3319329707 |
Download Services Marketing Cases in Emerging Markets Book in PDF, ePub and Kindle
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Author | : Jochen Wirtz |
Publisher | : World Scientific Publishing Company |
Total Pages | : 801 |
Release | : 2016-03-29 |
Genre | : Business & Economics |
ISBN | : 194465903X |
Download Services Marketing: People, Technology, Strategy (Eighth Edition) Book in PDF, ePub and Kindle
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.