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Brand Sense

Brand Sense
Author: Martin Lindstrom
Publisher: Simon and Schuster
Total Pages: 194
Release: 2010-02-02
Genre: Business & Economics
ISBN: 1439172013

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The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.


Sense

Sense
Author: Russell Jones
Publisher:
Total Pages: 0
Release: 2020
Genre: Business & Economics
ISBN: 9781787395510

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AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.


Ann Hamilton: Sense

Ann Hamilton: Sense
Author: Ann Hamilton
Publisher:
Total Pages: 0
Release: 2023-02-14
Genre: Art
ISBN: 9781942185802

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Ann Hamilton believes that projects can be considered, not as artifacts or something to be documented, but as their own material object?in this case, a book. While 'Sense' contains images that Hamilton has accumulated over many years, of people and of objects that conflate touch, light, and surface, the book also becomes an object in hand, a thing felt, an artwork in itself. Mallarmé begins 'The Book: Spiritual Instrument' with, ?Everything in the world exists to end up as a book.? While working on the building-wide project, the common SENSE with Sylvia Wolf, this idea inspired Hamilton: ??.maybe the form of the project is not the installation or the exhibition or all the weeks of time and programming?.maybe the actual form of the project is a book?.and the installation is the work and the process for generating the book?s questions and materials.?


Dress [with] Sense: The Practical Guide to a Conscious Closet

Dress [with] Sense: The Practical Guide to a Conscious Closet
Author: Christina Dean
Publisher: Thames & Hudson
Total Pages: 224
Release: 2017-04-11
Genre: Design
ISBN: 050077384X

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A stylish guide to environment-friendly ways of buying, wearing, caring for, and decluttering your wardrobe, illustrated with case studies and tips from eco-fashion pioneers across the world As part of a growing global awareness of the importance of eco-conscious living, both for the planet and as a means of promoting fair labor practices, more people than ever before are seeking to dress in an environmentally friendly way. On a broader scale, initiatives to promote a more sustainable approach to fashion have made headlines and grown like never before, from the release of the high-profile documentary The True Cost to the launch of the worldwide “Fashion Revolution” campaign. This timely book is organized into four chapters—Buy, Wear, Care, and Dispose—each containing a short introduction with essential information followed by practical tips and illustrated case studies to help you make the first step toward a more sustainable wardrobe. A detailed reference section recommends not only the best ethical fashion labels and collections but also eco-friendly fabrics, standards, and certifications; cleaning methods; renting, swapping, and recycling initiatives; and much more.


Savvy

Savvy
Author: Ingrid Law
Publisher: Penguin
Total Pages: 353
Release: 2008-05-01
Genre: Juvenile Fiction
ISBN: 1440634858

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A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.


The Universal Sense

The Universal Sense
Author: Seth S. Horowitz
Publisher: Bloomsbury Publishing USA
Total Pages: 322
Release: 2012-09-04
Genre: Science
ISBN: 1608190900

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Reveals how the human sense of hearing manipulates how people think, consume, sleep and feel, explaining the hearing science behind such phenomena as why people fall asleep while traveling, the reason fingernails on a chalkboard causes cringing and why songs get stuck in one's head.


Cat Sense

Cat Sense
Author: John Bradshaw
Publisher: Basic Books (AZ)
Total Pages: 337
Release: 2013-09-10
Genre: Pets
ISBN: 0465031013

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Cats have been popular household pets for thousands of years, and their numbers only continue to rise. Today there are three cats for every dog on the planet, and yet cats remain more mysterious, even to their most adoring owners. Unlike dogs, cats evolved as solitary hunters, and, while many have learned to live alongside humans and even feel affection for us, they still don’t quite “get us” the way dogs do, and perhaps they never will. But cats have rich emotional lives that we need to respect and understand if they are to thrive in our company. In Cat Sense, renowned anthrozoologist John Bradshaw takes us further into the mind of the domestic cat than ever before, using cutting-edge scientific research to dispel the myths and explain the true nature of our feline friends. Tracing the cat’s evolution from lone predator to domesticated companion, Bradshaw shows that although cats and humans have been living together for at least eight thousand years, cats remain independent, predatory, and wary of contact with their own kind, qualities that often clash with our modern lifestyles. Cats still have three out of four paws firmly planted in the wild, and within only a few generations can easily revert back to the independent way of life that was the exclusive preserve of their predecessors some 10,000 years ago. Cats are astonishingly flexible, and given the right environment they can adapt to a life of domesticity with their owners—but to continue do so, they will increasingly need our help. If we’re to live in harmony with our cats, Bradshaw explains, we first need to understand their inherited quirks: understanding their body language, keeping their environments—however small—sufficiently interesting, and becoming more proactive in managing both their natural hunting instincts and their relationships with other cats. A must-read for any cat lover, Cat Sense offers humane, penetrating insights about the domestic cat that challenge our most basic assumptions and promise to dramatically improve our pets’ lives—and ours.


Back Sense

Back Sense
Author: Dr. Ronald D. Siegel
Publisher: Harmony
Total Pages: 258
Release: 2002-04-09
Genre: Health & Fitness
ISBN: 0767905814

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On occasion nearly everyone experiences short-term back pain from sore or strained muscles. But for many who come to treat their back gingerly because they fear further "injury," a cycle of worry and inactivity results; this aggravates existing muscle tightness and leads them to think of themselves as having a "bad back." Even worse is the understandable but usually counterproductive assumption that back pain is caused by "abnormalities"–bulging disks, a damaged spine, and so on. However, these abnormalities are frequently found in those who have absolutely no pain whatsoever. In reality, most backs are strong and resilient, built to support our bodies for a lifetime; truly "bad backs" are rare. Drawing on their work with patients and studies from major scientific journals and corporations, the authors of Back Sense–all three are former chronic back pain sufferers themselves–developed a revolutionary self-treatment approach targeting the true causes of chronic back pain. It is based on conclusive evidence proving that stress and inactivity are usually the prime offenders, and it allows patients to avoid the restrictions and expense of most other treatments. After showing readers how to rule out the possibility that a rare medical condition is the source of their problem, Back Sense clearly and convincingly explains the actual factors behind chronic back pain and systematically leads readers toward recapturing a life free of back pain.


Bird Sense

Bird Sense
Author: Tim Birkhead
Publisher: A&C Black
Total Pages: 290
Release: 2013-01-17
Genre: Science
ISBN: 140883054X

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What is it like to be a swift, flying at over one hundred kilometres an hour? Or a kiwi, plodding flightlessly among the humid undergrowth in the pitch dark of a New Zealand night? And what is going on inside the head of a nightingale as it sings, and how does its brain improvise?Bird Sense addresses questions like these and many more, by describing the senses of birds that enable them to interpret their environment and to interact with each other. Our affinity for birds is often said to be the result of shared senses - vision and hearing - but how exactly do their senses compare with our own? And what about a birds' sense of taste, or smell, or touch or the ability to detect the earth's magnetic field? Or the extraordinary ability of desert birds to detect rain hundreds of kilometres away - how do they do it?Bird Sense is based on a conviction that we have consistently underestimated what goes on in a bird's head. Our understanding of bird behaviour is simultaneously informed and constrained by the way we watch and study them. By drawing attention to the way these frameworks both facilitate and inhibit discovery, it identifies ways we can escape from them to seek new horizons in bird behaviour.There has never been a popular book about the senses of birds. No one has previously looked at how birds interpret the world or the way the behaviour of birds is shaped by their senses. A lifetime spent studying birds has provided Tim Birkhead with a wealth of observation and an understanding of birds and their behaviour that is firmly grounded in science.


SENSE ORGANS

SENSE ORGANS
Author: Narayan Changder
Publisher: CHANGDER OUTLINE
Total Pages: 421
Release: 2024-03-29
Genre: Medical
ISBN:

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THE SENSE ORGANS MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE SENSE ORGANS MCQ TO EXPAND YOUR SENSE ORGANS KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.