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Search Engine Optimization

Search Engine Optimization
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
Total Pages: 336
Release: 2013-03-29
Genre: Computers
ISBN: 1118551753

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Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.


Teach Yourself VISUALLY Search Engine Optimization (SEO)

Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author: Rafiq Elmansy
Publisher: John Wiley & Sons
Total Pages: 320
Release: 2013-03-29
Genre: Computers
ISBN: 1118675371

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The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank


A Comprehensive Guide to Digital Marketing

A Comprehensive Guide to Digital Marketing
Author: C. P. Kumar
Publisher: C. P. Kumar
Total Pages: 186
Release:
Genre: Business & Economics
ISBN:

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"A Comprehensive Guide to Digital Marketing" is an all-encompassing resource that delves into the core aspects and advanced techniques of digital marketing. This book covers essential topics such as SEO, SEM, content marketing, and social media strategies, ensuring readers grasp both foundational concepts and cutting-edge practices. Each chapter, from leveraging AI in SEO to effective blogging and influencer marketing, is designed to equip professionals with practical tools and insights. Detailed guides on platforms like SEMrush and Google Analytics, coupled with chapters on mobile marketing, video content creation, and e-commerce strategies, make this book an invaluable asset for anyone looking to excel in the digital marketing landscape.


SEO A Comprehensive Guide

SEO A Comprehensive Guide
Author: Nishant Baxi
Publisher: Pencil
Total Pages: 86
Release: 2023-09-04
Genre: Juvenile Nonfiction
ISBN: 935883093X

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Overview of Search Engine Optimization (SEO) Search Engine Optimization, commonly known as SEO, constitutes a fundamental component of digital marketing strategies. With the rapid evolution of Internet technology and digital media, businesses utilize SEO's power to boost their online visibility and reach their potential customers more efficiently (Moz, 2020). Understanding the concept and main components of SEO is, therefore, pivotal for businesses seeking to establish a robust online presence. SEO refers to strategies aimed at enhancing a website's visibility on search engine result pages (SERPs). When done correctly, SEO can improve the quality and quantity of website traffic, organically - an activity implying unpaid appearance in the SERPs (Google, 2021). A primary objective of SEO i


SEO For Your Business

SEO For Your Business
Author: J.A. Saiz
Publisher: J.A. Saiz
Total Pages: 183
Release: 2024-01-25
Genre: Business & Economics
ISBN:

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A basic guide for entrepreneurs who want to increase visibility of their businesses and get more leads using Google - and have no clue how to do it. Internet is part of our lives and today it is normal to search for products, services, businesses or brands in the digital world. In recent years, with the growth of search engines (particularly Google), organic search ranking has become very important for companies, since it is useless to have an attractive and fully operational website if it does not receive visitors and organic traffic helps your website get hundreds of visitors every day. People are searching on Google because they have a question or problem they want to solve. They are researching and evaluating options. It is right at this moment when your business should appear in front of their eyes. That’s why an SEO plan should be part of your digital strategy as it will help you boost your business to new levels, positioning your brand on Google through your website and putting your business in the eyes of potential customers when they are looking for your products and services. However, you should know that implementing an SEO plan is not an easy task: it takes great perseverance, dedication and, above all, advanced knowledge in digital marketing. This e-book will take you through the most important topics in digital marketing so that you can implement an SEO plan in your business in an easy, practical and friendly way in order to boost your online presence and attract more leads.


Discovering Hidden Gems in Foreign Languages

Discovering Hidden Gems in Foreign Languages
Author: M.D. Miller
Publisher: Springer Nature
Total Pages: 299
Release: 2023-04-27
Genre: Computers
ISBN: 3031184793

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This book offers a practical approach to conducting research in foreign languages on topics with a global nexus. It introduces the problem researchers face when getting started with a research problem, such as setting up the research environment and establishing goals for the research. The researcher then needs to prepares and to conduct foreign-language research by generating key terms and searching the right places where the information they seek is most likely to be stored. Using the appropriate advanced search operators, the researcher narrows down the search results to the desired sources, thereby eliminating the irrelevant sources. Specialized knowledge of country-specific domains advances the specificity and relevance of the researcher’s efforts. The methods and tools demonstrated in this book are applicable to a variety of academic and practical fields. A doctor may ask “what are other experts in my field saying about ABC disease?” A sommelier may ask “where else in the world are XYZ grape varietals grown?” A businessman may ask “who are my global competitors in my market?” A doctoral student may ask “have any other students at universities abroad ever written a dissertation about my topic, too?” With the tools and techniques demonstrated in this book, all of these questions are answerable. This book concludes with chapters on translation and citation methods, and includes three case studies that demonstrate the practical use of the methods discussed above. This book targets academic researchers as well as students and faculty. This book will also be a good fit as an assigned reading for a college course on thesis/dissertation research.


DIGITAL PAYBACK

DIGITAL PAYBACK
Author: ANUJ TANWAR
Publisher: Blue Rose Publishers
Total Pages: 666
Release: 2023-05-05
Genre: Education
ISBN:

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Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.


E-Commerce Growth Strategy

E-Commerce Growth Strategy
Author: Kunle Campbell
Publisher: Kogan Page Publishers
Total Pages: 337
Release: 2023-08-03
Genre: Business & Economics
ISBN: 1398607991

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Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.


Affiliate Marketing For Beginners

Affiliate Marketing For Beginners
Author: Alexander Vinci
Publisher: BookSummaryGr
Total Pages: 75
Release: 2021-09-04
Genre: Business & Economics
ISBN:

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Do you want to know the SECRET to Financial Freedom? Discover the hidden secret to financial freedom from this book, Affiliate Marketing For Beginners - Secret Guide to Financial Freedom Using Clickbank Products and Other Affiliate Programs Current estimates put the amount needed to retire comfortably at around $500,000, and that amount is only increasing. When that fact is coupled with the increasingly uncertain long-term job market, it isn’t hard to come to a conclusion that something else needs to be done. Passive income can allow you to continue working your current job, while at the same time saving for the future in a very real way. The term passive income may be misleading, however, as a passive income stream does require a fair bit of work, but only until you get up and running properly. That’s where this book comes in, as the following chapters will discuss everything you need to create your own affiliate marketing website where you convince visitors to your site to buy someone else’s goods or service and then collect a commission on each sale. You will start by learning all about the ins and outs of affiliate marketing and what you need to get your feet wet in the marketing world. You will then learn about the importance of choosing the right niche and how to find one that will provide you with a sustainable passive income stream for years to come. From there, you will learn the key steps to creating a website that will attract the right type of users as well as the importance of SEO and how to ensure that your new website shows up in as many different sets of search results as possible. Finally, you will learn just what it takes to create the type of quality content that ensures people keeping back for more month after month and year after year. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc Get a copy of this summary and learn about the book.


The Art of SEO

The Art of SEO
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
Total Pages: 775
Release: 2023-08-30
Genre: Business & Economics
ISBN: 1098102584

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability