Semiotics And Visual Communication Iv PDF Download
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| Author | : Evripides Zantides |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 630 |
| Release | : 2024-06-25 |
| Genre | : Literary Criticism |
| ISBN | : 1036405494 |
Download Semiotics and Visual Communication IV Book in PDF, ePub and Kindle
The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.
| Author | : Evripides Zantides |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 340 |
| Release | : 2014-04-11 |
| Genre | : Literary Criticism |
| ISBN | : 1443859303 |
Download Semiotics and Visual Communication Book in PDF, ePub and Kindle
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
| Author | : Evripides Zantides |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 673 |
| Release | : 2019-11-12 |
| Genre | : Literary Criticism |
| ISBN | : 1527543323 |
Download Semiotics and Visual Communication III Book in PDF, ePub and Kindle
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
| Author | : Fernande Saint-Martin |
| Publisher | : Indiana University Press |
| Total Pages | : 278 |
| Release | : 1990-10-22 |
| Genre | : Literary Criticism & Collections |
| ISBN | : 9780253112699 |
Download Semiotics of Visual Language Book in PDF, ePub and Kindle
"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.
| Author | : Evripides Zantides |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 293 |
| Release | : 2018-04-18 |
| Genre | : Design |
| ISBN | : 1527509761 |
Download Semiotics and Visual Communication II Book in PDF, ePub and Kindle
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.
| Author | : David Crow |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 193 |
| Release | : 2022-08-11 |
| Genre | : Design |
| ISBN | : 1350164941 |
Download Visible Signs Book in PDF, ePub and Kindle
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation.
| Author | : |
| Publisher | : Walter de Gruyter |
| Total Pages | : 685 |
| Release | : 2011-12-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110874253 |
Download Advances in Visual Semiotics Book in PDF, ePub and Kindle
| Author | : David Crow |
| Publisher | : AVA Publishing |
| Total Pages | : 195 |
| Release | : 2011-01-13 |
| Genre | : Art |
| ISBN | : 2940411425 |
Download Visible Signs (Second Edition) Book in PDF, ePub and Kindle
"Visible Signs" explains semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. This edition features new and revised content and includes 200 visuals created to illustrate the ideas discussed within the book.
| Author | : Larry P. Gross |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1981 |
| Genre | : Anthropology |
| ISBN | : |
Download Studying Visual Communication Book in PDF, ePub and Kindle
| Author | : David Machin |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 705 |
| Release | : 2014-04-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110370522 |
Download Visual Communication Book in PDF, ePub and Kindle
The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
