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Selling Your Expertise

Selling Your Expertise
Author: Robert Chen
Publisher: John Wiley & Sons
Total Pages: 339
Release: 2022-04-06
Genre: Business & Economics
ISBN: 1119755123
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Wall Street Journal bestseller Build your book of business and sell more services with this expert guide for knowledge professionals How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it’s not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen’s first-hand experience and over 40 years of Exec|Comm’s best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries. Whether you’re a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to: Develop a client-focused mindset to help build a thriving book of business Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you’re on the right track Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients’ most pressing needs.

Teach Your Expertise: How to Grow a Business and Become a Success by Creating an Online Class Or Program

Teach Your Expertise: How to Grow a Business and Become a Success by Creating an Online Class Or Program
Author: Alina Vincent
Publisher:
Total Pages: 300
Release: 2020-08-31
Genre: Business & Economics
ISBN: 9781735440804
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Leverage Your Gifts and Time, Grow Your Business, Earn More Money, and Enjoy Entrepreneurial Freedom! If you're an entrepreneur, it's likely you went into business not only to be your own boss, but to also use your gifts, experience, and expertise to help others. What if you could do so in a bigger way-and supercharge the entrepreneurial freedom that drives you? You can! With the right tools, knowledge, plan, and action, you can leverage your time, resources, and gifts to impact an unlimited number of people and earn an amazing income. How, exactly? By creating an online program (or a series of online programs) to share your expertise with those who need it. If that sounds appealing, Teach Your Expertise: How to Grow a Business and Become a Success by Creating an Online Class or Program is for you. In it, 20 entrepreneurs share their stories of creating online programs that fueled their freedom and success. These amazing, dedicated, passionate business owners come from a variety of industries and experiences, proving that no matter your background, you have everything you need right now to get started. Each story in this book is unique, but all the stories share one thing in common: they're full of inspiration and practical, actionable advice to get started. If you're ready to gain the confidence and knowledge to create and launch your online program, order your copy today.

The Profitable Consultant

The Profitable Consultant
Author: Jay Niblick
Publisher: John Wiley & Sons
Total Pages: 288
Release: 2013-03-15
Genre: Business & Economics
ISBN: 1118616375
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Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.

Entrepreneurial You

Entrepreneurial You
Author: Dorie Clark
Publisher: Harvard Business Press
Total Pages: 272
Release: 2017-10-03
Genre: Business & Economics
ISBN: 1633692280
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

Expert Secrets

Expert Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
Total Pages: 385
Release: 2022-08-09
Genre: Business & Economics
ISBN: 1401970605
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

Get to the Point!

Get to the Point!
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
Total Pages: 129
Release: 2017-10-16
Genre: Business & Economics
ISBN: 1523094125
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In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Critical Selling

Critical Selling
Author: Nick Kane
Publisher: John Wiley & Sons
Total Pages: 230
Release: 2015-09-28
Genre: Business & Economics
ISBN: 1119052580
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Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

The Win Without Pitching Manifesto

The Win Without Pitching Manifesto
Author: Blair Enns
Publisher:
Total Pages: 143
Release: 2018
Genre: Advertising
ISBN: 9781999523503
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How To Turn Your Message or Expertise Into A Profitable Best-Selling Book

How To Turn Your Message or Expertise Into A Profitable Best-Selling Book
Author: Wahida Clark
Publisher: WAHIDA CLARK PRESENTS
Total Pages: 35
Release: 2019-05-28
Genre: Business & Economics
ISBN: 1947732536
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It has once been said that the best place to hide something is by putting it in a book. On the contrary, I am here to show you the best way to get your Message, Cause, Products or Services, and Expertise into the hands of potential prospects or your intended audience is by "putting it in a book." A book can give you power because it establishes YOU the AUTHOR, as the authority/expert on the specific subject you share with your readers. In this age of technology and instant gratification, now more than ever, people are hungry to obtain as much knowledge as possible--and as quickly as possible--especially on topics that pertain to their personal needs and wants. Are you ready to take your expertise to a whole new stratosphere? Ready to be offered high-paying speaking engagements, increase sales, or become a guest on a blog, podcast, radio, or TV show? If your answer is yes, How To Turn Your Message into a Profitable Best-Selling Book . . . Just Like This is Your Personal Key to unlocking the doors to many new opportunities!

Million Dollar Micro Business

Million Dollar Micro Business
Author: Tina Tower
Publisher: John Wiley & Sons
Total Pages: 339
Release: 2021-07-06
Genre: Business & Economics
ISBN: 0730392074
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Discover how to launch a profitable online course from scratch In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. This important book teaches you: How to turn your passion and expertise into profit, using what you know to create a global, online course Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business An alternative to the 9-5 hustle and grind of a traditional workplace Real-life case studies from people who have been on this journey before Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.