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Selling: Principles And Practice

Selling: Principles And Practice
Author: Ramanuj Majumdar & Taposh Ghoshal
Publisher: Jaico Publishing House
Total Pages: 341
Release: 2014-01-01
Genre: Business & Economics
ISBN: 8184954573

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Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations


Marketing

Marketing
Author: Dennis Adcock
Publisher: Pearson Education
Total Pages: 564
Release: 2001
Genre: Business & Economics
ISBN: 9780273646778

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Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.


Selling, Principles and Practices

Selling, Principles and Practices
Author: Frederic Arthur Russell
Publisher: McGraw-Hill Companies
Total Pages: 584
Release: 1982
Genre: Business & Economics
ISBN:

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Selling

Selling
Author: Richard Hobart Buskirk
Publisher:
Total Pages: 245
Release: 1992-01-01
Genre:
ISBN: 9780070093577

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Selling

Selling
Author: Frederic Arthur Russell
Publisher:
Total Pages: 602
Release: 1988
Genre: Selling
ISBN: 9780071002813

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The Principles and Practice of Selling

The Principles and Practice of Selling
Author: Alan Gillam
Publisher: David & Charles
Total Pages: 160
Release: 1982-01-01
Genre: Business & Economics
ISBN: 9780434906611

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Principles and Practice of Marketing

Principles and Practice of Marketing
Author: David Jobber
Publisher:
Total Pages: 1022
Release: 2007
Genre: Marketing
ISBN: 9780077114152

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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.


Authentic Selling

Authentic Selling
Author: Jeff Kirchick
Publisher:
Total Pages: 200
Release: 2020-12-11
Genre:
ISBN: 9781735956909

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Whether you realize it or not, every day you are selling something. You might not consider yourself a salesperson and you might slam the door shut on the guy who comes to your house offering a widget. But from interpersonal relationships to job interviews to riffing about politics with your friends, life is a series of interactions involving the timeless skills of salesmanship. We often associate salesmanship with phoniness - used car dealers, telemarketers, snake oil salesmen - but in this engaging and humorous debut, Jeffrey Kirchick, an up-and-coming voice in the world of sales leadership, argues that what's missing in salesmanship is what's missing in life generally: authenticity. With Artificial Intelligence and Machine learning threatening to render whole professions obsolete, authenticity matters more than ever - and not only to people who work in sales. And at a time when groupthink dominates our discourse, authenticity is needed more than ever. In this brisk and engaging work combining entrepreneurial advice, political commentary, and memoir, Kirchick turns conventional business wisdom on its head, explaining why the customer is not always right, why being weird is good, and how being a failure can be admirable.


Everyone Is a Salesperson

Everyone Is a Salesperson
Author: Vince Whittle
Publisher:
Total Pages: 232
Release: 2015-10-04
Genre:
ISBN: 9781517629717

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Everyone is a salesperson. Have you ever thought of it that way? For example, mothers sell to children the concept of doing chores and behaving well. Pastors sell to congregations. Wives sell to their husbands to secure the things they need for their homes. Husbands sell to wives to get what they want. Schools and their teachers are constantly selling to pupils. Government leaders sell to the citizens of their nation. Even a baby sells through his cries to get attention-and is naturally good at it!So you, too, are a natural-born salesperson. But you if you want to develop yourself into a very good salesperson, whether to sell your business concept or a product or service for a company, then you have come to the right place. The idea behind this book is that there are 12 Principles for Success as a salesperson. Once you learn them, you will become a better salesperson. Remember: you're already a natural salesperson, but these principles will take you from being an ordinary salesperson to an extraordinary salesperson!ABOUT VINCEAs the founder of the VOSK group, Vince Whittle is renowned in his field as a top sales professional, boasting over thirty-six years in the business. He is a tenacious self-starter who has a wealth of experience as a business entrepreneur. His skills and experience has been deployed in training and developing sales teams across Europe, Asia and the Caribbean. Vince has balanced a successful career alongside being a hands-on husband, father, and grandfather.


International Direct Marketing

International Direct Marketing
Author: Manfred Krafft
Publisher: Springer Science & Business Media
Total Pages: 339
Release: 2007-10-14
Genre: Business & Economics
ISBN: 3540396322

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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.