Selling Event Marketing PDF Download
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Author | : Ruth P. Stevens |
Publisher | : Texere |
Total Pages | : 376 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Download Trade Show and Event Marketing Book in PDF, ePub and Kindle
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author | : Adella Pasos |
Publisher | : Adella Pasos |
Total Pages | : 37 |
Release | : 2020-08-12 |
Genre | : Reference |
ISBN | : 1648584691 |
Download The Event Marketing Playbook - Everything You'll Ever Need to Know About Events Book in PDF, ePub and Kindle
Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
Author | : Allison Saget |
Publisher | : |
Total Pages | : 300 |
Release | : 2012 |
Genre | : Special events |
ISBN | : 9781477468180 |
Download The Event Marketing Handbook Book in PDF, ePub and Kindle
Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.
Author | : Allison Saget |
Publisher | : Kaplan Publishing |
Total Pages | : 328 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Download The Event Marketing Handbook Book in PDF, ePub and Kindle
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Author | : Judy Allen |
Publisher | : John Wiley & Sons |
Total Pages | : 277 |
Release | : 2010-05-20 |
Genre | : Business & Economics |
ISBN | : 0470963824 |
Download Marketing Your Event Planning Business Book in PDF, ePub and Kindle
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Author | : Teresa Stas |
Publisher | : |
Total Pages | : |
Release | : 2020-10-27 |
Genre | : |
ISBN | : 9780578738352 |
Download Sell Your Event! Book in PDF, ePub and Kindle
Whether you have a long-standing, well-known event, or you're just getting started, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors will give you the necessary tools and tips to generate strong sponsorship support! From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.Based on practical, first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with real-world insights from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you'll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.As the founder and CEO of Green Cactus Live Event Sponsorship Agency, Author Teresa Stas has over 17 years of experience in sponsorship sales and marketing, brokering millions of dollars in sponsorships for her clients, and working with local, regional and major national brands. Teresa is a national speaker on the topic of sponsorships, online course creator, and authors the column "Small Event, Big Sponsors" for International Festivals and Events "ie" Magazine.
Author | : Elay Cohen |
Publisher | : Greenleaf Book Group |
Total Pages | : 250 |
Release | : 2014-04-15 |
Genre | : Business & Economics |
ISBN | : 1626340501 |
Download Saleshood Book in PDF, ePub and Kindle
A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.
Author | : Jim Carsson |
Publisher | : Vincent Noot |
Total Pages | : 44 |
Release | : 2019-02-08 |
Genre | : Business & Economics |
ISBN | : 8832515431 |
Download Selling at Fairs Book in PDF, ePub and Kindle
Listen to these tactics from an experienced vendor who has attended dozens of events. The author relates his experiences of signing up for local fairs, paying a fee, and trying to talk to people to make a profit. These experiences have helped him and his partner gain insights in selling and marketing. Selling at events is an art by itself. No matter which product you’re selling, there are things you need to know about positioning, target groups, approaching people, estimating your costs, and customers’ behavior that can help you increase your sales and maximize your profits. Take it from a guy who has been there and start listening now so you can save yourself some money and make more with your business as a vendor. Selling to a bunch of mindless sheep walking by, observing things but never having the tendency to pull out their wallet, is difficult, but if you do it the right way, you can actually convince them that your product or service is worth it and make hundreds of dollars each day you are there.
Author | : Rob Davidson |
Publisher | : Routledge |
Total Pages | : 296 |
Release | : 2012-05-31 |
Genre | : Business & Economics |
ISBN | : 1136380361 |
Download Marketing Destinations and Venues for Conferences, Conventions and Business Events Book in PDF, ePub and Kindle
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author | : Leonard H. Hoyle |
Publisher | : Wiley |
Total Pages | : 256 |
Release | : 2002-11-08 |
Genre | : Business & Economics |
ISBN | : 0471226580 |
Download Event Marketing Book in PDF, ePub and Kindle
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.