Self Congruity PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Self Congruity PDF full book. Access full book title Self Congruity.
| Author | : M. Joseph Sirgy |
| Publisher | : Praeger |
| Total Pages | : 256 |
| Release | : 1986-08-05 |
| Genre | : Computers |
| ISBN | : |
Download Self-Congruity Book in PDF, ePub and Kindle
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
| Author | : Cathrine V. Jansson-Boyd |
| Publisher | : Taylor & Francis |
| Total Pages | : 749 |
| Release | : 2016-11-18 |
| Genre | : Business & Economics |
| ISBN | : 131753994X |
Download Routledge International Handbook of Consumer Psychology Book in PDF, ePub and Kindle
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
| Author | : Nina K Prebensen |
| Publisher | : CABI |
| Total Pages | : 271 |
| Release | : 2018-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1786395037 |
Download Creating Experience Value in Tourism, 2nd Edition Book in PDF, ePub and Kindle
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Editionprovides a clarification of these approaches as well as a practical translation as to how they can work within industry. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
| Author | : |
| Publisher | : Varna University of Management |
| Total Pages | : 285 |
| Release | : 2017-06-01 |
| Genre | : |
| ISBN | : |
Download European Journal of Tourism Research Book in PDF, ePub and Kindle
The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
| Author | : Corinna Colette Vellnagel |
| Publisher | : Springer Nature |
| Total Pages | : 251 |
| Release | : 2020-08-13 |
| Genre | : Business & Economics |
| ISBN | : 3658311789 |
Download Cross-Cultural Brand Personality and Brand Desirability Book in PDF, ePub and Kindle
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.
| Author | : Leroy Robinson, Jr. |
| Publisher | : Springer |
| Total Pages | : 388 |
| Release | : 2014-11-05 |
| Genre | : Business & Economics |
| ISBN | : 3319109634 |
Download Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference Book in PDF, ePub and Kindle
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
| Author | : group of authors |
| Publisher | : MAC Prague consulting |
| Total Pages | : 305 |
| Release | : 2016-12-07 |
| Genre | : Business & Economics |
| ISBN | : 8088085101 |
Download Proceedings of MAC-MME 2016 Book in PDF, ePub and Kindle
The conference proceedings - Multidisciplinary Academic Conference on Management, Marketing and Economics, Czech Republic, Prague (MAC-MME 2016)
| Author | : Subrata Chattopadhyay |
| Publisher | : Taylor & Francis |
| Total Pages | : 345 |
| Release | : 2022-12-28 |
| Genre | : Business & Economics |
| ISBN | : 100078584X |
Download Sustainable Marketing and Customer Value Book in PDF, ePub and Kindle
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
| Author | : Andres Artal-Tur |
| Publisher | : Taylor & Francis |
| Total Pages | : 291 |
| Release | : 2020-06-29 |
| Genre | : Business & Economics |
| ISBN | : 0429622023 |
Download Culture and Cultures in Tourism Book in PDF, ePub and Kindle
According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also for the local resident population. New trends in tourism include "experiential tourism", where the interactions between tourists and residents become a key part of the tourism experience and overall customer satisfaction. New technologies and IT applications allow tourists to design their own trip, given the presence of global companies like Trip Advisor, Booking.com and AirBnB. This comprehensive volume explores new trends in cultural tourism, demonstrating how and why culture has become a central factor in tourism. The authors analyse a wide range of relevant issues, including: how heritage-based and cultural tourism could contribute to the sustainability of destinations; the increase of religious travels to and within Arab countries; and how cultural tourism fosters understanding among people and cultures, and could even potentially help to consolidate peace at a regional level. The book also analyses interactions between hosts (the local residents) and guests (the cultural visitors), revisiting the pioneer hippy travelling experiences in Turkey of the 1960s and how they shaped youth culture. This book will be of great interest to students and researchers of cultural tourism. The chapters were originally published in the journal Anatolia.
| Author | : Venkatakrishna V. Bellur |
| Publisher | : Springer |
| Total Pages | : 386 |
| Release | : 2014-10-28 |
| Genre | : Business & Economics |
| ISBN | : 3319109669 |
Download Marketing Horizons: A 1980's Perspective Book in PDF, ePub and Kindle
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
