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Secrets of Selling to the Super Rich

Secrets of Selling to the Super Rich
Author: Doug Gollan
Publisher: Createspace Independent Publishing Platform
Total Pages: 124
Release: 2016-08-30
Genre:
ISBN: 9781533467225

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No matter where you are, there are Super Rich individuals and families-that is, households with a net worth of at least $30 million. Despite representing 0.000029 of world population, they account for nearly 20% of luxury sales. They are predominantly self-made, grew up without luxury, and as they were getting rich, spent most of their time on their businesses, not buying luxury loafers. Because they don't fit the stereotype, many luxury marketers are out-of-step about how to develop relationships, and how to effectively market and sell to today's Super Rich. Business superstars Doug Gollan, Michael Calman and Daniel Wade offer advice on how to land and engage with the Super Rich. This book features interviews from 'sales superstars of luxury, ' star sellers who have been on the front lines of ultra-luxury transactions spanning millions upon millions of dollars. These pros, whose main focus isn't on focus groups, have extensive experience and direct contact selling to the Super Rich. The 'sales superstars' share misperceptions about the Super Rich, and through recounting stories relate how their background, experience, knowledge, and selling secrets have served to create extraordinary marketing opportunities. Their insights will not only surprise you, but better prepare you for becoming a sales superstar yourself! "


The Art of Selling to the Affluent

The Art of Selling to the Affluent
Author: Matt Oechsli
Publisher: John Wiley & Sons
Total Pages: 218
Release: 2010-12-14
Genre: Business & Economics
ISBN: 1118040368

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This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.


Secrets of the Super Rich

Secrets of the Super Rich
Author: Michael Gilding
Publisher: HarperCollins Australia
Total Pages: 16
Release: 2010-12-01
Genre: Business & Economics
ISBN: 0730493490

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'I worked like a slave. Even now, I don't sleep more than three or fours hours.'-'I think if you give your children $2 million, it's a boon. If you give them $20 million or $200 million, it's a curse .-.-. ' Ordinary men and women who started businesses in their homes and garages; former immigrants who arrived in Australia with nothing but drive and ambition; heirs and heiresses who struggle to hold on to their fortunes: these are Australia's super rich. Dr Michael Gilding interviews fifty people from the Business Review Weekly Rich Lists and answers the questions: 䚧97Who are the super rich? 䚧97How did they make their fortunes? 䚧97How did they triumph over obstacles? 䚧97What do they plan to do with their money? In this often revealing and always compelling book, you will discover what it takes to become one of the super rich 埡nd how to stay that way.


Selling to The New Elite

Selling to The New Elite
Author: Stephen KRAUS
Publisher: AMACOM
Total Pages: 286
Release: 2011-02-09
Genre: Business & Economics
ISBN: 0814416543

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In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.


How To Hook A Whale: Secrets of Selling to the Ultra High Net Worth

How To Hook A Whale: Secrets of Selling to the Ultra High Net Worth
Author: Marcus Lim
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 142
Release: 2021-10-15
Genre: Business & Economics
ISBN: 9815009575

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What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth – and ultra-demanding – customers are happy… and Marcus has that in spades. Follow this no-holds-barred guide and win big at work – and in life! “Marcus’ meteoric rise from the bottom to a top casino salesman is proof that anyone can overcome adversity as long as they have the determination to succeed and the right attitude. This book contains all the secrets to his success.” – Xian Ong, Owner, PasarBella


Wealth Secrets of the 1%

Wealth Secrets of the 1%
Author: Sam Wilkin
Publisher:
Total Pages: 0
Release: 2015
Genre: Rich people
ISBN: 9781473614192

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Discover how the superwealthy made it to the top (and you can too!) From the richest Romans to the robber barons to today's bankers and tech billionaires, Sam Wilkin offers Freakonomics-esque insights into what it really takes to make a fortune. These stories of larger-than-life characters, strategies, and sacrifices reveal how the wealthiest did it, usually by a passion for finding loopholes, working around bureaucratic systems, and creating obstacles to competitors. Wealth secrets of the one percent gets at the heart of our feelings about the 1% of top income earners and the roughly 0.0001% who achieve billionaire status: we love to hate them, but we'd love to be them. Wilkin's insight into the sources of wealth is thought-provoking and rigorous, and he reveals that behind almost every great fortune is a "wealth secret"--A moneymaking technique designed to defeat the forces of market competition.


Money Secrets of the Rich

Money Secrets of the Rich
Author: John Burley
Publisher: Morgan James Publishing
Total Pages: 405
Release: 2009-08-01
Genre: Business & Economics
ISBN: 1600376193

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Burley found that the books on money either went one of two ways. They were either too technical that once you were done reading them, you had to do a bunch of research in order to even begin, or they were very motivational but didn't tell you what to actually do. Money Secrets Of The Rich strives to be a book that does both.


How to Get Rich

How to Get Rich
Author: Felix Dennis
Publisher: Penguin
Total Pages: 320
Release: 2008-06-12
Genre: Business & Economics
ISBN: 1440632464

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Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."


Selling to the New Elite

Selling to the New Elite
Author: Jim Taylor
Publisher: AMACOM/American Management Association
Total Pages: 272
Release: 2011
Genre: Business & Economics
ISBN: 0814416535

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Loaded with insight and indispensable techniques, this one-of-a-kind guide shows you how to win over the wealthiest customers ... and become successful yourself. --Book Jacket.


Success Secrets of Sales Superstars

Success Secrets of Sales Superstars
Author: Robert L. Shook
Publisher: Entrepreneur Press
Total Pages: 288
Release: 2013-04-01
Genre: Business & Economics
ISBN: 1613082339

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Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.