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Secrets of Customer Relationship Management

Secrets of Customer Relationship Management
Author: James G. Barnes
Publisher: McGraw-Hill Companies
Total Pages: 344
Release: 2001
Genre: Business & Economics
ISBN:
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When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementations of staggeringly complex systems. But have no fear, you won't stumble over such looming obstacles in James G. Barnes's book. Rather he chooses an old-fashioned approach to CRM: actually building relationships with your customers. Barnes provides a variety of techniques to accomplish this basic task. Some of his suggestions are fresh and inspired, while others will sound pretty familiar to anyone in business. Either way, he documents them with his own thorough research and insightful accounts from other writers. Some readers will miss the nuts-and-bolts technical analysis that has come to define the modern concept of CRM, but getAbstract recommends this book to executives, marketing professionals and customer service managers who want to get back to traditional business values.

Customer Relationship Management 113 Success Secrets - 113 Most Asked Questions on Customer Relationship Management - What You Need to Know

Customer Relationship Management 113 Success Secrets - 113 Most Asked Questions on Customer Relationship Management - What You Need to Know
Author: Mike Bennett
Publisher:
Total Pages: 0
Release: 2013-07
Genre:
ISBN: 9781488523922
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There has never been a Customer Relationship Management Guide like this. Customer Relationship Management 113 Success Secrets is not about the ins and outs of Customer Relationship Management. Instead, it answers the top 113 questions that we are asked and those we come across in our forums, consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know to be successful with Customer Relationship Management. A quick look inside of the subjects covered: CRM Software: Holds and Operates CRM Efforts, Desk ITIL Service Software, Know Your Customer Via the Microsoft Dynamics CRM, The Value of CRM on Small Businesses, What is CRM?, ITIL and Customer Relationship Management, What Do I Need To Know About Saas Applications?, Why Companies Worldwide Outsource To India, Understanding the Siebel CRM Perspective, Basics of Customer Relationship Management (CRM), Learning and Understanding Siebel CRM On-Demand, Taking Care of Customers through Hosted CRM, Ensuring Quality SaaS Service Means Market Dominance, Getting to Know the ERP Definition, Web 2.0 Powerpoint Now Available!, What is Microsoft CRM?, Microsoft CRM: Now More Customizable and More Powerful, ERP Market: Is there a future In It?, Chain Management: With the propagation of ERP Enterprise Resource Planning and SCM., SugarCRM A World Leader in CRM Solutions, The CRM 3.0, made easier, Customer Relationship Management (CRM) for Beginners In the World of Sales, Reasons Why it is Important to Have a CRM System, ITIL CRM, Service Catalog, Free CRM: It doesn't get any bother than this, Help Desk Manager, What is Online CRM Exactly?, What You Need To Know About Call Center Management, What is Best CRM To You?, On Demand CRM Is Hosted CRM Solution, Terminology, ERP Products Outside the Manufacturing Setting, Benefits, Example Job Advertisements for Help Desk Managers, How Does One Go About Business Intelligence Applications?, Microsoft dynamics CRM: What is and Why, Siebel CRM A Look Back on Siebel Inc. s Roots, Benefits of Having Siebel Tutorial, Zoho Office Suite, Customer Relationship Management: Definition, Different Courses Offered by Siebel University, Chain Management Software: Examples of other larger product software are Enterprise resource planning., Choosing the Right CRM Software, Master Data, Automation, What is Siebel Testing?, Other Concepts, How Do I Use Customer Relationship Management Software?, Conflict: It supports the organization in planning and executing its business., and much more...

Customer Relationship Management

Customer Relationship Management
Author: Francis Buttle
Publisher: Routledge
Total Pages: 362
Release: 2004-02-18
Genre: Business & Economics
ISBN: 1136412573
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Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.

The Dark Side of CRM

The Dark Side of CRM
Author: Bang Nguyen
Publisher: Routledge
Total Pages: 323
Release: 2015-09-04
Genre: Business & Economics
ISBN: 1317622006
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Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

Customer Relationship Management

Customer Relationship Management
Author: Francis Buttle
Publisher: Routledge
Total Pages: 495
Release: 2009
Genre: Business & Economics
ISBN: 1856175227
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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Build Your Customer Strategy

Build Your Customer Strategy
Author: James G. Barnes
Publisher: John Wiley & Sons
Total Pages: 223
Release: 2007-01-06
Genre: Business & Economics
ISBN: 0470056266
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"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.

Customer Relationship Management

Customer Relationship Management
Author: Kristin L. Anderson
Publisher: McGraw Hill Professional
Total Pages: 178
Release: 2001-09-22
Genre: Business & Economics
ISBN: 0071394125
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Customer Relationship Management: A Step

Customer Relationship Management: A Step
Author: H. Peeru Mohamed
Publisher: Vikas Publishing House
Total Pages: 242
Release: 2003-01-01
Genre: Customer relations
ISBN: 9788125912057
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This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

Secret to winning customers: The path to strong relationships and sustainable sales

Secret to winning customers: The path to strong relationships and sustainable sales
Author: SatapolCEO
Publisher: satapol Channarong
Total Pages: 160
Release:
Genre: Business & Economics
ISBN:
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Have you ever wondered why some businesses manage to attract and retain customers effortlessly while others struggle to find new ones constantly? The secret to business success doesn't lie solely in having great products or services but in the ability to build and maintain strong relationships with customers. The book "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" will guide you through the strategies and methods that will help you create strong and lasting relationships with your customers. From analyzing customer behavior, utilizing technology to enhance relationships, to developing a customer-centric workforce, this book covers it all in a detailed and clear manner, ready for you to apply directly to your business. What you'll learn: How to create an outstanding and memorable first impression Techniques for following up and improving customer service to increase satisfaction Utilizing CRM systems and other technologies to build solid relationships Tips for organizing customer engagement activities Building a sustainable and distinctive brand Planning and managing projects to enhance customer relationships efficiently Why is this book essential for you? In an era of intense business competition, retaining existing customers and attracting new loyal ones is a significant challenge. This book is the perfect guide for business owners, executives, and anyone looking to enhance their ability to build customer relationships. Regardless of your industry, this book will help you understand the importance of customer relationships and how to build sustainable relationships that boost sales effectively. Questions you should ask yourself: Do you want to increase sales and keep your customers loyal to your business for longer? Do you want to create a lasting impression on your customers? Are you ready to learn practical techniques and strategies for building strong customer relationships? If your answer is "Yes," then "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" is the book you must not miss. Prepare to transform and elevate your business to sustainable success with us!

Romancing the Customer

Romancing the Customer
Author: Paul Temporal
Publisher: Wiley
Total Pages: 0
Release: 2001-06-05
Genre: Business & Economics
ISBN: 9780471846154
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Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.